美国睡衣市场规模和预测（2021-2031 年）、区域份额、趋势和增长机会分析报告范围：按产品类型（上装、下装、工作服/单件和套装）、最终用户（男士、女士和儿童）、分销渠道（超市和大卖场、专卖店、在线零售等）和地区（东北、西南、西部、东南和中西部）

Historic Data: 2021-2022   |   Base Year: 2023   |   Forecast Period: 2024-2031

No. of Pages: 142    |    Report Code: BMIRE00030577    |    Category: Consumer Goods

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US Sleepwear Market
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预计到 2023 年，美国睡衣市场规模将达到 96.5 亿美元，到 2031 年将达到 150.5 亿美元；预计 2023 年至 2031 年的复合年增长率为 5.7%。

在过去几年中，越来越多的顾客开始购买睡衣，尤其是由丝绸等奢华面料制成的睡衣。对奢华睡衣的需求不断增长，促使主要市场参与者生产满足目标受众需求的产品。消费者行为向自我护理习惯和放松时间的转变推动了美国睡衣市场的发展。此外，美国是全球最大的经济体和时尚市场之一。睡衣制造商正在采取战略举措，例如产品发布和扩张，以满足不同的客户需求。2023 年 8 月，梅西百货与 Gap 合作推出独家睡衣，可在超市、公司网站和电子商务移动应用程序上购买。这款睡衣采用舒适透气的面料制成，男女皆宜。

许多人更喜欢在白天穿睡衣，这也增加了睡衣的销量。名人和网红紧随其后的睡衣时尚潮流进一步促进了该国市场的增长。社交媒体网红和名人也在美国推出自己的睡衣和家居服品牌，以从不断增长的需求中获益。例如，2024 年 5 月，TikTok 时尚网红 Madeleine White 推出了睡衣品牌 See You Tomorrow。

然而，美国睡衣市场假冒产品的存在可能会阻碍其未来几年的增长和发展。假冒睡衣的存在可能会损害品牌的声誉，因为客户会将假冒产品的劣质与正品联系起来，从而导致公司的收入损失。
此外，对用于设计睡衣的可持续面料的需求不断增长，可以对美国睡衣市场的增长产生积极影响。许多消费者越来越多地寻求环保、符合道德规范且不含化学物质的产品。与传统面料相比，竹纤维、有机棉、天丝和再生面料等可持续面料通常碳足迹较低，污染程度显著降低。随着生产过程变得更加高效和具有成本效益，可持续面料很可能成为美国的主流商品。该国的睡衣制造商正专注于使用可持续面料，同时不影响款式。例如，Coyuchi 提供轻便的睡衣套装，采用 100% 公平贸易认证的有机棉，印有彩色花卉图案，既彰显时尚，又确保可持续性。

美国睡衣市场的一些参与者包括 Lunya、Luemme Inc (Cosabella)、EBERJEY、Boody、Desmond & Dempsey、Olivia Von Halle、COYUCHI、MATE the Label、Organic Basic、Wear Pact LLC 和 ASCENO 等。美国睡衣市场的参与者专注于以实惠的价格提供创新和健康的产品，以满足客户需求。

美国睡衣市场的整体规模是通过一手资料和二手资料得出的。在开始研究过程之前，我们利用内部和外部资料进行了详尽的二手资料研究，以获取与市场相关的定性和定量信息。此外，我们还对行业参与者进行了多次一手资料采访，以验证数据并对该主题获得更多分析见解。这一过程的参与者包括行业专家，如副总裁、业务发展经理、市场情报经理和全国销售经理，以及专门研究美国睡衣市场的外部顾问，如估值专家、研究分析师和关键意见领袖。

US Sleepwear Strategic Insights

Strategic insights for US Sleepwear involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.

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US Sleepwear Report Scope

Report Attribute Details
Market size in 2023 US$ 9.65 Billion
Market Size by 2031 US$ 15.05 Billion
Global CAGR (2023 - 2031) 5.7%
Historical Data 2021-2022
Forecast period 2024-2031
Segments Covered By 产品类型
  • 上衣
  • 下装
  • 连体服/连衣裙
  • 套装
By 最终用户
  • 男性
  • 女性
  • 儿童
Regions and Countries Covered 美国
  • 美国
Market leaders and key company profiles
  • Lunya
  • Luemme Inc (Cosabella)
  • EBERJEY
  • Boody
  • Desmond & Dempsey
  • Olivia Von Halle
  • COYUCHI
  • MATE the Label
  • Organic Basic
  • Wear Pact LLC
    • Get more information on this report

    US Sleepwear Regional Insights

    The regional scope of US Sleepwear refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.

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    The List of Companies - US Sleepwear Market

    • Lunya
    • Luemme Inc (Cosabella)
    • EBERJEY
    • Boody
    • Desmond & Dempsey
    • Olivia Von Halle
    • COYUCHI
    • MATE the Label
    • Organic Basic
    • Wear Pact LLC
    • ASCENO
    Frequently Asked Questions
    How big is the US Sleepwear Market?

    The US Sleepwear Market is valued at US$ 9.65 Billion in 2023, it is projected to reach US$ 15.05 Billion by 2031.

    What is the CAGR for US Sleepwear Market by (2023 - 2031)?

    As per our report US Sleepwear Market, the market size is valued at US$ 9.65 Billion in 2023, projecting it to reach US$ 15.05 Billion by 2031. This translates to a CAGR of approximately 5.7% during the forecast period.

    What segments are covered in this report?

    The US Sleepwear Market report typically cover these key segments-

  • 产品类型 (上衣, 下装, 连体服/连衣裙, 套装)
  • 最终用户 (男性, 女性, 儿童)

    • What is the historic period, base year, and forecast period taken for US Sleepwear Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the US Sleepwear Market report:

  • Historic Period : 2021-2022
  • Base Year : 2023
  • Forecast Period : 2024-2031
    • Who are the major players in US Sleepwear Market?

    The US Sleepwear Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Lunya
  • Luemme Inc (Cosabella)
  • EBERJEY
  • Boody
  • Desmond & Dempsey
  • Olivia Von Halle
  • COYUCHI
  • MATE the Label
  • Organic Basic
  • Wear Pact LLC
  • ASCENO
    • Who should buy this report?

    The US Sleepwear Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the US Sleepwear Market value chain can benefit from the information contained in a comprehensive market report.

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