南美和中美沉浸式娱乐市场预测至 2031 年 - 区域分析 - 按组件（硬件和软件及服务）、技术（虚拟现实 (VR)、增强现实 (AR)、混合现实 (MR) 等）和最终用户（媒体和娱乐、游戏、设计和建筑、零售、教育等）

Historic Data: 2021-2022   |   Base Year: 2023   |   Forecast Period: 2024-2031

Analysis - by Component (Hardware and Software & Services), Technology (Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), and Others), and End User (Media & Entertainment, Gaming, Design & Architecture, Retail, Education, and Others)

No. of Pages: 102    |    Report Code: BMIRE00031029    |    Category: Technology, Media and Telecommunications

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South & Central America Immersive Entertainment Market
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2023 年，南美和中美沉浸式娱乐市场价值为 33.0169 亿美元，预计到 2031 年将达到 151.1726 亿美元；预计 2023 年至 2031 年的复合年增长率为 20.9%。

娱乐业的进步推动南美和中美沉浸式娱乐市场发展

可支配收入的增加带动了娱乐和休闲消费的激增。广播、体育和电影等娱乐行业日益普及，这归因于越来越多的高收入人口在娱乐服务上投入大量资金。所有人口统计数据的观众都通过各种平台消费媒体，包括数字广告、活动、广播、电视、电影、户外 (OOH)、音乐、游戏、动画和视觉效果 (VFX)。在媒体和娱乐行业，增强现实和虚拟现实技术改善了观众和内容制作者之间的联系。当今消费者生活在一个数字领域和物理领域之间的界限越来越模糊的世界。由于疫情期间保持社交距离而取消现场娱乐活动的艺术家利用 VR 娱乐内容来娱乐观众。人工智能是媒体领域的最新创新之一，影响着广播、电视、视觉效果等。人工智能工具可用于组织和分析娱乐公司拥有的大量非结构化数字数据。人工智能、机器学习和自然语言处理 (NLP) 可用于预测用户与内容的互动。因此，预计娱乐行业的进步将为预测期内沉浸式娱乐市场的增长提供丰厚的机会。

南美和中美沉浸式娱乐市场概览

南美沉浸式娱乐市场分为巴西、阿根廷和南美其他地区。该区域市场仍处于发展阶段。然而，它在未来几年具有显着扩张的潜力。近年来，由于技术的进步和消费者对沉浸式体验（包括 VR 游戏、AR 应用和沉浸式影院体验）的需求不断增加，南美沉浸式娱乐市场一直保持稳定增长。此外，游戏大会和 VR 游戏厅等活动的日益普及推动了市场扩张。娱乐业的增长归因于该地区主要流媒体 OTT 平台的不断渗透，包括 Netflix、Amazon Prime Video 等。因此，南美不断发展的娱乐业正在对南美沉浸式娱乐市场产生积极影响。

南美和中美沉浸式娱乐市场收入及预测至 2031 年（百万美元）

南美和中美沉浸式娱乐市场细分

南美和中美沉浸式娱乐市场分为组件、技术、最终用户和国家。

根据组件，南美和中美沉浸式娱乐市场分为硬件和软件与服务。 2023 年，硬件部分占据了更大的市场份额。

按技术划分，南美和中美沉浸式娱乐市场分为虚拟现实 (VR)、增强现实 (AR)、混合现实 (MR) 等。虚拟现实 (VR) 部分在 2023 年占据了最大的市场份额。

就最终用户而言，南美和中美沉浸式娱乐市场分为媒体和娱乐、游戏、设计和建筑、零售、教育等。游戏部分在 2023 年占据了最大的市场份额。

按国家划分，南美和中美沉浸式娱乐市场分为巴西、阿根廷和南美和中美洲其他地区。 2023 年，巴西占据了南美和中美沉浸式娱乐市场的主导份额。

微软公司、高通公司、谷歌有限责任公司、索尼集团公司、印孚瑟斯公司、宏达国际公司、三星电子有限公司、苹果公司和 Salesforce Inc 是南美和中美沉浸式娱乐市场的一些领先公司。

South & Central America Immersive Entertainment Strategic Insights

Strategic insights for South & Central America Immersive Entertainment involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.

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South & Central America Immersive Entertainment Report Scope

Report Attribute Details
Market size in 2023 US$ 3,301.69 Million
Market Size by 2031 US$ 15,117.26 Million
Global CAGR (2023 - 2031) 20.9%
Historical Data 2021-2022
Forecast period 2024-2031
Segments Covered By 组件
  • 硬件
  • 软件和服务
By 技术
  • 虚拟现实
  • 增强现实
  • 混合现实
By 最终用户
  • 媒体与娱乐
  • 游戏
  • 设计与建筑
  • 零售
  • 教育
Regions and Countries Covered 南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
Market leaders and key company profiles
  • Microsoft Corp.
  • Qualcomm Inc.
  • Google LLC.
  • Sony Group Corp.
  • Infosys Ltd.
  • HTC Corp.
  • Samsung Electronics Co Ltd.
  • Apple Inc.
  • Salesforce Inc.
    		•
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    South & Central America Immersive Entertainment Regional Insights

    The regional scope of South & Central America Immersive Entertainment refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.

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    Identical Market Reports with other Region/Countries

    The List of Companies - South & Central America Immersive Entertainment Market

    1. Microsoft Corp.
    2. Qualcomm Inc.
    3. Google LLC.
    4. Sony Group Corp.
    5. Infosys Ltd.
    6. HTC Corp.
    7. Samsung Electronics Co Ltd.
    8. Apple Inc.
    9. Salesforce Inc.
    Frequently Asked Questions
    How big is the South & Central America Immersive Entertainment Market?

    The South & Central America Immersive Entertainment Market is valued at US$ 3,301.69 Million in 2023, it is projected to reach US$ 15,117.26 Million by 2031.

    What is the CAGR for South & Central America Immersive Entertainment Market by (2023 - 2031)?

    As per our report South & Central America Immersive Entertainment Market, the market size is valued at US$ 3,301.69 Million in 2023, projecting it to reach US$ 15,117.26 Million by 2031. This translates to a CAGR of approximately 20.9% during the forecast period.

    What segments are covered in this report?

    The South & Central America Immersive Entertainment Market report typically cover these key segments-

  • 组件 (硬件, 软件和服务)
  • 技术 (虚拟现实, 增强现实, 混合现实)
  • 最终用户 (媒体与娱乐, 游戏, 设计与建筑, 零售, 教育)

    • What is the historic period, base year, and forecast period taken for South & Central America Immersive Entertainment Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the South & Central America Immersive Entertainment Market report:

  • Historic Period : 2021-2022
  • Base Year : 2023
  • Forecast Period : 2024-2031
    • Who are the major players in South & Central America Immersive Entertainment Market?

    The South & Central America Immersive Entertainment Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Microsoft Corp.
  • Qualcomm Inc.
  • Google LLC.
  • Sony Group Corp.
  • Infosys Ltd.
  • HTC Corp.
  • Samsung Electronics Co Ltd.
  • Apple Inc.
  • Salesforce Inc.
    • Who should buy this report?

    The South & Central America Immersive Entertainment Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the South & Central America Immersive Entertainment Market value chain can benefit from the information contained in a comprehensive market report.

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