南美和中美高端朗姆酒市场预测至 2030 年 - 区域分析 - 按产品类型(白朗姆酒、黑朗姆酒和金朗姆酒)、类别(超高端朗姆酒、超高端朗姆酒、尊贵朗姆酒和尊贵特级朗姆酒)、性质(原味朗姆酒和调味朗姆酒)和分销渠道(超市和大卖场、专卖店、网上零售等)

Historic Data: 2020-2021   |   Base Year: 2022   |   Forecast Period: 2023-2030


No. of Pages: 92    |    Report Code: BMIRE00030542    |    Category: Food and Beverages

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South & Central America High-End Rum Market
2022 年,南美和中美高端朗姆酒市场价值为 3.3663 亿美元,预计到 2030 年将达到 4.6857 亿美元;预计 2022 年至 2030 年的复合年增长率为 4.2%。

调味朗姆酒和香料朗姆酒消费量不断增长,推动南美和中美高端朗姆酒市场发展

与传统的大规模生产的烈酒相比,全球人口更倾向于消费精心酿制的调味烈酒和混合酒。如今,消费者正在寻找具有独特风味的高品质产品。最重要的是,香料朗姆酒和调味烈酒在年轻人中越来越受欢迎。调味朗姆酒为鸡尾酒和朗姆酒蛋糕提供了独特的风味。此外,香料朗姆酒通常与可口可乐一起饮用。包括百加得、摩根船长和 Altitude Spirits 在内的公司已在其产品组合中引入了混合口味烈酒,这些烈酒是全球流行的调味朗姆酒品牌。香料和调味朗姆酒,例如帝亚吉欧的摩根船长香料朗姆酒,具有独特的焦糖和香草味,是全球最受欢迎的香料朗姆酒之一。

2023 年 3 月,著名的黑香料朗姆酒品牌 Kraken Rum 扩大了其产品组合,进军金香料朗姆酒类别,推出了一款名为“The Kraken Gold Spiced Rum”的新产品。该产品在橡木桶中陈酿两年,带有肉桂、香草和焦糖味。它的酒精度为 40%。此类产品的推出刺激了调味和香料朗姆酒的消费,为高端朗姆酒市场的增长创造了巨大的机会。

南美和中美高端朗姆酒市场概览

据世界卫生组织统计,2018年拉丁美洲和加勒比地区的人均酒精消费总量为6.3升。城市人口对酒精消费贡献巨大。南美和中美城市人口的增长使消费者偏好转向高端烈酒,包括高端朗姆酒,这得益于高端化趋势的上升。自新冠疫情爆发以来,在家社交和娱乐的趋势有所上升。为了保持高标准,消费者会在家中储存高端朗姆酒等奢侈烈酒,用于庆祝和社交聚会。因此,整个地区对高端朗姆酒的需求正在增加。

此外,根据经济合作与发展组织 (OECD) 的数据,巴西的烈酒消费量比其他酒精饮料高出近 33%。口味的变化和对具有独特风味的小批量手工饮料的需求不断增长,导致整个地区对高端精酿朗姆酒的需求不断增长。因此,该地区的高端化和对调味精酿朗姆酒的偏好有望提高高端朗姆酒的市场份额。

南美和中美高端朗姆酒市场收入及预测至 2030 年(百万美元)

南美和中美高端朗姆酒市场细分

南美和中美高端朗姆酒市场分为产品类型、类别、性质、分销渠道和国家。

根据产品类型,南美和中美高端朗姆酒市场分为白朗姆酒、黑朗姆酒和金朗姆酒。2022 年,黄金朗姆酒占据了最大的市场份额。

就类别而言,南美和中美高端朗姆酒市场分为超高端、超高端、声望和声望加。 2022 年,超高端朗姆酒市场占有最大份额。

从本质上讲,南美和中美高端朗姆酒市场分为原味朗姆酒和调味朗姆酒。2022 年,原味朗姆酒占据了更大的市场份额。

在分销渠道方面,南美和中美高端朗姆酒市场分为超市和大卖场、专卖店、在线零售等。2022 年,专卖店部分占有最大市场份额。

按国家/地区划分,南美和中美高端朗姆酒市场分为阿根廷、巴西、哥伦比亚和南美和中美其他地区。2022 年,南美和中美其他地区占据了南美和中美高端朗姆酒市场份额的主导地位。

Pernod Ricard SA、Davide Campari Milano NV、Brown Forman Corp 和 Diageo Plc 是南美和中美高端朗姆酒市场的一些领先公司。

South & Central America High-End Rum Strategic Insights

Strategic insights for South & Central America High-End Rum involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.

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South & Central America High-End Rum Report Scope

Report Attribute Details
Market size in 2022 US$ 336.63 Million
Market Size by 2030 US$ 468.57 Million
Global CAGR (2022 - 2030) 4.2%
Historical Data 2020-2021
Forecast period 2023-2030
Segments Covered By 产品类型
  • 白色
  • 深色
  • 金色
By 类别
  • 超级高端
  • 极高端
  • 尊贵和超级高端
By 分销渠道
  • 超市和大卖场
  • 专卖店
  • 网上零售
Regions and Countries Covered 南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
Market leaders and key company profiles
  • Pernod Ricard SA
  • Davide Campari Milano NV
  • Brown Forman Corp
  • Diageo Plc
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    South & Central America High-End Rum Regional Insights

    The regional scope of South & Central America High-End Rum refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.

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    The List of Companies - South & Central America High-End Rum Market

    1. Pernod Ricard SA 
    2. Davide Campari Milano NV 
    3. Brown Forman Corp 
    4. Diageo Plc

    Frequently Asked Questions
    How big is the South & Central America High-End Rum Market?

    The South & Central America High-End Rum Market is valued at US$ 336.63 Million in 2022, it is projected to reach US$ 468.57 Million by 2030.

    What is the CAGR for South & Central America High-End Rum Market by (2022 - 2030)?

    As per our report South & Central America High-End Rum Market, the market size is valued at US$ 336.63 Million in 2022, projecting it to reach US$ 468.57 Million by 2030. This translates to a CAGR of approximately 4.2% during the forecast period.

    What segments are covered in this report?

    The South & Central America High-End Rum Market report typically cover these key segments-

  • 产品类型 (白色, 深色, 金色)
  • 类别 (超级高端, 极高端, 尊贵和超级高端)
  • 分销渠道 (超市和大卖场, 专卖店, 网上零售)
  • What is the historic period, base year, and forecast period taken for South & Central America High-End Rum Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the South & Central America High-End Rum Market report:

  • Historic Period : 2020-2021
  • Base Year : 2022
  • Forecast Period : 2023-2030
  • Who are the major players in South & Central America High-End Rum Market?

    The South & Central America High-End Rum Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Pernod Ricard SA
  • Davide Campari Milano NV
  • Brown Forman Corp
  • Diageo Plc
  • Who should buy this report?

    The South & Central America High-End Rum Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the South & Central America High-End Rum Market value chain can benefit from the information contained in a comprehensive market report.