南美和中美高端朗姆酒市场预测至 2030 年 - 区域分析 - 按产品类型(白朗姆酒、黑朗姆酒和金朗姆酒)、类别(超高端朗姆酒、超高端朗姆酒、尊贵朗姆酒和尊贵特级朗姆酒)、性质(原味朗姆酒和调味朗姆酒)和分销渠道(超市和大卖场、专卖店、网上零售等)

BMIRE00030542 | Pages: 92 | Food and Beverages | Jul 2024 | Type: Regional | Status: Published
2022 年,南美和中美高端朗姆酒市场价值为 3.3663 亿美元,预计到 2030 年将达到 4.6857 亿美元;预计 2022 年至 2030 年的复合年增长率为 4.2%。

调味朗姆酒和香料朗姆酒消费量不断增长,推动南美和中美高端朗姆酒市场发展

与传统的大规模生产的烈酒相比,全球人口更倾向于消费精心酿制的调味烈酒和混合酒。如今,消费者正在寻找具有独特风味的高品质产品。最重要的是,香料朗姆酒和调味烈酒在年轻人中越来越受欢迎。调味朗姆酒为鸡尾酒和朗姆酒蛋糕提供了独特的风味。此外,香料朗姆酒通常与可口可乐一起饮用。包括百加得、摩根船长和 Altitude Spirits 在内的公司已在其产品组合中引入了混合口味烈酒,这些烈酒是全球流行的调味朗姆酒品牌。香料和调味朗姆酒,例如帝亚吉欧的摩根船长香料朗姆酒,具有独特的焦糖和香草味,是全球最受欢迎的香料朗姆酒之一。

2023 年 3 月,著名的黑香料朗姆酒品牌 Kraken Rum 扩大了其产品组合,进军金香料朗姆酒类别,推出了一款名为“The Kraken Gold Spiced Rum”的新产品。该产品在橡木桶中陈酿两年,带有肉桂、香草和焦糖味。它的酒精度为 40%。此类产品的推出刺激了调味和香料朗姆酒的消费,为高端朗姆酒市场的增长创造了巨大的机会。

南美和中美高端朗姆酒市场概览

据世界卫生组织统计,2018年拉丁美洲和加勒比地区的人均酒精消费总量为6.3升。城市人口对酒精消费贡献巨大。南美和中美城市人口的增长使消费者偏好转向高端烈酒,包括高端朗姆酒,这得益于高端化趋势的上升。自新冠疫情爆发以来,在家社交和娱乐的趋势有所上升。为了保持高标准,消费者会在家中储存高端朗姆酒等奢侈烈酒,用于庆祝和社交聚会。因此,整个地区对高端朗姆酒的需求正在增加。

此外,根据经济合作与发展组织 (OECD) 的数据,巴西的烈酒消费量比其他酒精饮料高出近 33%。口味的变化和对具有独特风味的小批量手工饮料的需求不断增长,导致整个地区对高端精酿朗姆酒的需求不断增长。因此,该地区的高端化和对调味精酿朗姆酒的偏好有望提高高端朗姆酒的市场份额。

南美和中美高端朗姆酒市场收入及预测至 2030 年(百万美元)

南美和中美高端朗姆酒市场细分

南美和中美高端朗姆酒市场分为产品类型、类别、性质、分销渠道和国家。

根据产品类型,南美和中美高端朗姆酒市场分为白朗姆酒、黑朗姆酒和金朗姆酒。2022 年,黄金朗姆酒占据了最大的市场份额。

就类别而言,南美和中美高端朗姆酒市场分为超高端、超高端、声望和声望加。 2022 年,超高端朗姆酒市场占有最大份额。

从本质上讲,南美和中美高端朗姆酒市场分为原味朗姆酒和调味朗姆酒。2022 年,原味朗姆酒占据了更大的市场份额。

在分销渠道方面,南美和中美高端朗姆酒市场分为超市和大卖场、专卖店、在线零售等。2022 年,专卖店部分占有最大市场份额。

按国家/地区划分,南美和中美高端朗姆酒市场分为阿根廷、巴西、哥伦比亚和南美和中美其他地区。2022 年,南美和中美其他地区占据了南美和中美高端朗姆酒市场份额的主导地位。

Pernod Ricard SA、Davide Campari Milano NV、Brown Forman Corp 和 Diageo Plc 是南美和中美高端朗姆酒市场的一些领先公司。

TABLE OF CONTENTS

 

1. Introduction

1.1 The Insight Partners Research Report Guidance

1.2 Market Segmentation

2. Executive Summary

2.1 Key Market Insights

2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

3.4 Limitations and Assumptions

4. South & Central America High-End Rum Market Landscape

4.1 Overview

4.2 Porter's Five Forces Analysis

4.2.1 Bargaining Power of Suppliers

4.2.2 Bargaining Power of Buyers

4.2.3 Threat of New Entrants

4.2.4 Competitive Rivalry

4.2.5 Threat of Substitutes

4.3 Ecosystem Analysis

4.3.1 Raw Material Suppliers

4.3.2 Manufacturing Processes

4.3.2.1 Fermentation

4.3.2.2 Distillation

4.3.2.3 Aging/Maturation

4.3.2.4 Blending

4.3.2.5 Bottling

4.3.3 Distribution Channels

4.4 List of Vendors

5. South & Central America High-End Rum Market - Key Market Dynamics

5.1 High-End Rum Market - Key Market Dynamics

5.2 Market Drivers

5.2.1 Rum Premiumization

5.2.2 Strategic Initiatives by Key Players

5.3 Market Restraints

5.3.1 Increasing Demand for Low-alcoholic Beverages

5.4 Market Opportunities

5.4.1 Growing Consumption of Flavored and Spiced Rum

5.4.2 Rising Sales through E-commerce Platforms

5.5 Future Trends

5.5.1 Rising Trend of Homemade Cocktail Among Consumers

5.6 Impact of Drivers and Restraints:

6. High-End Rum Market - South & Central America Market Analysis

6.1 High-End Rum Market Revenue (US$ Million), 2020-2030

6.2 High-End Rum Market Forecast Analysis

7. South & Central America High-End Rum Market Analysis - By Product Type

7.1 Overview

7.2 White

7.2.1 Overview

7.2.2 White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

7.3 Dark

7.3.1 Overview

7.3.2 Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

7.4 Gold

7.4.1 Overview

7.4.2 Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

8. South & Central America High-End Rum Market Revenue Analysis - By Category

8.1 Overview

8.2 Super Premium

8.2.1 Overview

8.2.2 Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

8.3 Ultra Premium

8.3.1 Overview

8.3.2 Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

8.4 Prestige & Prestige Plus

8.4.1 Overview

8.4.2 Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

9. South & Central America High-End Rum Market Revenue Analysis - By Nature

9.1 Overview

9.2 Plain

9.2.1 Overview

9.2.2 Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

9.3 Flavored

9.3.1 Overview

9.3.2 Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

10. South & Central America High-End Rum Market Revenue Analysis - By Distribution Channel

10.1 Overview

10.2 Supermarkets and Hypermarkets

10.2.1 Overview

10.2.2 Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

10.3 Specialty Stores

10.3.1 Overview

10.3.2 Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

10.4 Online Retail

10.4.1 Overview

10.4.2 Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

10.5 Others

10.5.1 Overview

10.5.2 Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

11. South & Central America High-End Rum Market - Country Analysis

11.1 South & Central America

11.1.1 South & Central America High-End Rum Market Overview

11.1.2 South & Central America High-End Rum Market Revenue and Forecasts and Analysis - By Countries

11.1.2.1 South & Central America High-End Rum Market Breakdown by Country

11.1.2.2 South and Central America: High-End Rum Market - Revenue and Forecast Analysis - by Country

11.1.2.3 Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

11.1.2.3.1 Brazil High-End Rum Market Breakdown by Product Type

11.1.2.3.2 Brazil High-End Rum Market Breakdown by Category

11.1.2.3.3 Brazil High-End Rum Market Breakdown by Nature

11.1.2.3.4 Brazil High-End Rum Market Breakdown by Distribution Channel

11.1.2.4 Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

11.1.2.4.1 Argentina High-End Rum Market Breakdown by Product Type

11.1.2.4.2 Argentina High-End Rum Market Breakdown by Category

11.1.2.4.3 Argentina High-End Rum Market Breakdown by Nature

11.1.2.4.4 Argentina High-End Rum Market Breakdown by Distribution Channel

11.1.2.5 Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

11.1.2.5.1 Colombia High-End Rum Market Breakdown by Product Type

11.1.2.5.2 Colombia High-End Rum Market Breakdown by Category

11.1.2.5.3 Colombia High-End Rum Market Breakdown by Nature

11.1.2.5.4 Colombia High-End Rum Market Breakdown by Distribution Channel

11.1.2.6 Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

11.1.2.6.1 Rest of South & Central America High-End Rum Market Breakdown by Product Type

11.1.2.6.2 Rest of South & Central America High-End Rum Market Breakdown by Category

11.1.2.6.3 Rest of South & Central America High-End Rum Market Breakdown by Nature

11.1.2.6.4 Rest of South & Central America High-End Rum Market Breakdown by Distribution Channel

12. Industry Landscape: High-End Rum Market

12.1 Overview

12.2 Partnership

12.3 Product News

12.4 Collaboration

12.5 Joint Venture

12.6 Merger and Acquisitions

13. Company Profiles

13.1 Pernod Ricard SA

13.1.1 Key Facts

13.1.2 Business Description

13.1.3 Products and Services

13.1.4 Financial Overview

13.1.5 SWOT Analysis

13.1.6 Key Developments

13.2 Diageo Plc

13.2.1 Key Facts

13.2.2 Business Description

13.2.3 Products and Services

13.2.4 Financial Overview

13.2.5 SWOT Analysis

13.2.6 Key Developments

13.3 Davide Campari Milano NV

13.3.1 Key Facts

13.3.2 Business Description

13.3.3 Products and Services

13.3.4 Financial Overview

13.3.5 SWOT Analysis

13.3.6 Key Developments

13.4 Brown-Forman Corp

13.4.1 Key Facts

13.4.2 Business Description

13.4.3 Products and Services

13.4.4 Financial Overview

13.4.5 SWOT Analysis

13.4.6 Key Developments

14. Appendix

List of Tables

Table 1. High-End Rum Market Segmentation

Table 2. List of Vendors in Value Chain

Table 3. High-End Rum Market - Revenue and Forecast to 2030 (US$ Million)

Table 4. South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type

Table 5. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category

Table 6. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature

Table 7. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel

Table 8. South & Central America: High-End Rum Market - Revenue and Forecast to 2030(US$ Million) - by Country

Table 9. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type

Table 10. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category

Table 11. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature

Table 12. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel

Table 13. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type

Table 14. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category

Table 15. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature

Table 16. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel

Table 17. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type

Table 18. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category

Table 19. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature

Table 20. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel

Table 21. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type

Table 22. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category

Table 23. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature

Table 24. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel

List of Figures

Figure 1. High-End Rum Market Segmentation, by Country

Figure 2. Porter's Five Forces Analysis: High-End Rum Market

Figure 3. Ecosystem: High-End Rum Market

Figure 4. Impact Analysis of Drivers and Restraints

Figure 5. High-End Rum Market Revenue (US$ Million), 2020-2030

Figure 6. High-End Rum Market Share (%) - By Product Type, 2022 and 2030

Figure 7. White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 8. Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 9. Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 10. High-End Rum Market Revenue Share, By Category (2022 and 2030)

Figure 11. Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 12. Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 13. Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 14. High-End Rum Market Revenue Share, By Nature (2022 and 2030)

Figure 15. Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 16. Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 17. High-End Rum Market Revenue Share, By Distribution Channel (2022 and 2030)

Figure 18. Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 19. Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 20. Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 21. Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)

Figure 22. South & Central America High-End Rum Market, by Key Countries - Revenue (2022) (US$ Million)

Figure 23. South & Central America High-End Rum Market Breakdown by Key Countries, 2022 and 2030 (%)

Figure 24. Brazil High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

Figure 25. Argentina High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

Figure 26. Colombia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

Figure 27. Rest of South & Central America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)

1. Pernod Ricard SA 
2. Davide Campari Milano NV 
3. Brown Forman Corp 
4. Diageo Plc

  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the South & Central America high-end rum market.
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the South & Central America high-end rum market, thereby allowing players across the value chain to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth South & Central America market trends and outlook coupled with the factors driving the South & Central America high-end rum market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.
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