南美和中美洲数字英语语言学习市场预测至 2030 年 - 区域分析 - 按产品类型（云和本地）、业务类型（B2B 和 B2C）和最终用户（非学术学习者和学术学习者）
虚拟现实和增强现实的使用不断增加，推动了南美和中美数字英语语言学习市场的发展
随着世界继续拥抱技术，北美、欧洲、亚太地区、中东和非洲以及南美和中美等各个地区正在大量使用虚拟现实 (VR) 和增强现实 (AR) 技术。这些地区还吸引了来自世界各地的企业家、教育公司、专家和企业，旨在使用这些技术。VirtualSpeech、Engage VR、ClassVR、Mondly VR、VRChat、Language Lab、ImmerseMe 和 Fulldive 等多家公司都在提供 VR 工具来探索英语学习的世界。由于 AR 和 VR 的结合，语言学习的机会更多了。VR 和 AR 技术的使用可以将学生置于虚拟世界中，在那里他们可以与说英语的人交流。例如，学生可以在说英语的餐厅练习点餐，或者进行虚拟城市游览，为他们提供一个学习语言的现实环境。因此，AR 和 VR 的使用越来越多，预计这将成为数字英语学习市场的一个重要趋势。
南美和中美数字英语学习市场概览
南美和中美数字英语学习市场分为巴西、阿根廷和南美和中美其他地区。该地区日益数字化正在加速数字英语学习平台的增长。各种公司都在南美提供新的数字语言学习平台。例如，2023 年 8 月，南美在线英语教育的全球领导者 Open English 选择了巴西国家队球员 Richarlison 作为其大使和新学生。绰号“Pombo”的 Richarlison 继续与 Open English 一起踏上语言学习之旅。此次合作还将为巴西的弱势青年提供英语学习机会。这反过来将有助于加速该地区数字英语语言平台的采用。
竞争激烈的就业市场进一步说服各个年龄段的学生发展多种能力，从而对机构和教育技术产生需求，以数字化改造南美洲和中美洲。南美洲和中美洲年轻人对教育技术的接受度比世界其他地区增长更快。《经济学人》杂志最近进行的一项调查发现，86% 的巴西年轻人加入了在线教育或课程，以提高他们的专业和英语语言技能。因此，南美洲和中美洲对英语语言学习平台的需求正在增加。
南美和中美数字英语学习市场收入及预测至 2030 年（百万美元）
南美和中美数字英语学习市场细分
南美和中美数字英语学习市场分为产品类型、业务类型、最终用户和国家/地区。
根据产品类型，南美和中美数字英语学习市场分为云端和本地。云端部分在 2022 年占据了更大的市场份额。
按业务类型，南美和中美数字英语学习市场分为 B2B 和 B2C。B2B 部分在 2022 年占据了南美和中美数字英语学习市场的更大份额。
就最终用户而言，南美和中美数字英语学习市场分为非学术学习者和学术学习者。 2022 年，学术学习者细分市场在南美和中美数字英语学习市场中占有较大的份额。此外，非学术学习者细分市场细分为企业、私立语言学校和直接面向消费者。此外，直接面向消费者的细分市场细分为托福、托业、剑桥商务英语证书、雅思等。此外，学术学习者细分市场细分为 0 – 5、6 – 11、12 – 16、17 – 30 和 30 以上。
根据国家/地区，南美和中美数字英语学习市场分为巴西、阿根廷和南美和中美洲其他地区。2022 年，巴西占据了南美和中美数字英语学习市场的主导地位。
EF Education First、MACMILLAN、牛津大学出版社、Pearson Plc 和 Chegg Inc、INLINGUA INTERNATIONAL LTD。是南美和中美数字英语语言学习市场领先的公司之一。
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Digital English Language Learning Market Landscape
4.1 Overview
4.2 Ecosystem Analysis
4.2.1 List of Vendors in the Value Chain
5. South & Central America Digital English Language Learning Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Digitalization in Educational Sector
5.1.2 Increasing Gamification of Language Learning Platforms
5.2 Market Restraints
5.2.1 Data Security Risks
5.3 Market Opportunities
5.3.1 Governmental Initiatives
5.3.2 Use of Artificial Intelligence in English Language Learning Platforms
5.4 Future Trends
5.4.1 Increasing Use of Virtual Reality and Augmented Reality
5.5 Impact of Drivers and Restraints:
6. Digital English Language Learning Market – South & Central America Market Analysis
6.1 Overview
6.2 Digital English Language Learning Market Revenue (US$ Million), 2020–2030
6.3 Digital English Language Learning Market Forecast Analysis
7. South & Central America Digital English Language Learning Market Analysis – by Product Type
7.1 Cloud
7.1.1 Overview
7.1.2 Cloud: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
7.2 On-Premise
7.2.1 Overview
7.2.2 On-Premise: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
8. South & Central America Digital English Language Learning Market Analysis – by Business Type
8.1 B2B
8.1.1 Overview
8.1.2 B2B: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
8.2 B2C
8.2.1 Overview
8.2.2 B2C: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9. South & Central America Digital English Language Learning Market Analysis – by End User
9.1 Non-Academic Learners
9.1.1 Overview
9.1.2 Non-Academic Learners: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.1 Corporate
9.1.2.1.1 Overview
9.1.2.1.2 Corporate: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.2 Private Language Schools
9.1.2.2.1 Overview
9.1.2.2.2 Private Language Schools: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3 Direct to Consumer
9.1.2.3.1 Overview
9.1.2.3.2 Direct to Consumer: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.1 TOEFL
9.1.2.3.2.1.1 TOEFL: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.2 TOEIC
9.1.2.3.2.2.1 TOEIC: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.3 Cambridge Business English Certificate
9.1.2.3.2.3.1 Cambridge Business English Certificate: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.4 IELTS
9.1.2.3.2.4.1 IELTS: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.1.2.3.2.5 Others
9.1.2.3.2.5.1 Others: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2 Academic Learners
9.2.1 Overview
9.2.2 Academic Learners: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2.2.1 0 to 5
9.2.2.1.1 Overview
9.2.2.1.2 0 to 5: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2.2.2 6 to 11
9.2.2.2.1 Overview
9.2.2.2.2 6 to 11: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2.2.3 12 to 16
9.2.2.3.1 Overview
9.2.2.3.2 12 to 16: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2.2.4 17 to 30
9.2.2.4.1 Overview
9.2.2.4.2 17 to 30: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
9.2.2.5 30 Above
9.2.2.5.1 Overview
9.2.2.5.2 30 Above: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
10. South & Central America Digital English Language Learning Market – Country Analysis
10.1 South & Central America Market Overview
10.1.1 South & Central America: Digital English Language Learning Market, By Key Country – Revenue 2022 (US$ Million)
10.1.2 South & Central America: Digital English Language Learning Market – Revenue and Forecast Analysis – by Country
10.1.2.1 South & Central America: Digital English Language Learning Market – Revenue and Forecast Analysis – by Country
10.1.2.2 Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
10.1.2.2.1 Brazil: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.2.2 Brazil: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.2.3 Brazil: Digital English Language Learning Market Breakdown, by End User
10.1.2.2.3.1 Brazil: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.2.3.1.1 Brazil: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.2.3.2 Brazil: Digital English Language Learning Market Breakdown, by Academic Learners
10.1.2.3 Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
10.1.2.3.1 Argentina: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.3.2 Argentina: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.3.3 Argentina: Digital English Language Learning Market Breakdown, by End User
10.1.2.3.3.1 Argentina: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.3.3.1.1 Argentina: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.3.3.2 Argentina: Digital English Language Learning Market Breakdown, by Academic Learners
10.1.2.4 Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
10.1.2.4.1 Rest of South & Central America: Digital English Language Learning Market Breakdown, by Product Type
10.1.2.4.2 Rest of South & Central America: Digital English Language Learning Market Breakdown, by Business Type
10.1.2.4.3 Rest of South & Central America: Digital English Language Learning Market Breakdown, by End User
10.1.2.4.3.1 Rest of South & Central America: Digital English Language Learning Market Breakdown, by Non-academic Learners
10.1.2.4.3.1.1 Rest of South & Central America: Digital English Language Learning Market Breakdown, by Direct to Consumer
10.1.2.4.3.2 Rest of South & Central America: Digital English Language Learning Market Breakdown, by Academic Learners
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Product Development
11.4 Merger and Acquisition
12. Company Profiles
12.1 EF EDUCATION FIRST
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 MACMILLAN
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 OXFORD UNIVERSITY PRESS
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Pearson Plc
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Chegg Inc
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 INLINGUA INTERNATIONAL LTD.
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
13. Appendix
13.1 About the Insight Partners
List of Tables
Table 1. Digital English Language Learning Market Segmentation
Table 2. List of Vendors
Table 3. Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Table 4. Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by Product Type
Table 5. Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by Business Type
Table 6. Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by End User
Table 7. Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by Non-academic Learners
Table 8. Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by Direct to Consumer
Table 9. Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million) – by Academic Learners
Table 10. South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Country
Table 11. Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Product Type
Table 12. Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Business Type
Table 13. Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by End User
Table 14. Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Non-academic Learners
Table 15. Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Direct to Consumer
Table 16. Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Academic Learners
Table 17. Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Product Type
Table 18. Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Business Type
Table 19. Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by End User
Table 20. Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Non-academic Learners
Table 21. Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Direct to Consumer
Table 22. Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Academic Learners
Table 23. Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Product Type
Table 24. Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Business Type
Table 25. Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by End User
Table 26. Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Non-academic Learners
Table 27. Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Direct to Consumer
Table 28. Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million) – by Academic Learners
List of Figures
Figure 1. Digital English Language Learning Market Segmentation, by Country
Figure 2. Ecosystem Analysis
Figure 3. Digital English Language Learning Market – Key Market Dynamics
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Digital English Language Learning Market Revenue (US$ Million), 2020–2030
Figure 6. Digital English Language Learning Market Share (%) – by Product Type (2022 and 2030)
Figure 7. Cloud: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 8. On-Premise: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 9. Digital English Language Learning Market Share (%) – by Business Type (2022 and 2030)
Figure 10. B2B: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 11. B2C: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 12. Digital English Language Learning Market Share (%) – by End User (2022 and 2030)
Figure 13. Non-Academic Learners: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 14. Corporate: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 15. Private Language Schools: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 16. Direct to Consumer: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 17. TOEFL: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 18. TOEIC: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 19. Cambridge Business English Certificate: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 20. IELTS: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 21. Others: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 22. Academic Learners: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 23. 0 to 5: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 24. 6 to 11: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 25. 12 to 16: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 26. 17 to 30: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 27. 30 Above: Digital English Language Learning Market – Revenue and Forecast to 2030 (US$ Million)
Figure 28. South & Central America: Digital English Language Learning Market, By Key Country – Revenue 2022 (US$ Million)
Figure 29. South & Central America: Digital English Language Learning Market Breakdown, by Key Countries, 2022 and 2030 (%)
Figure 30. Brazil: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million)
Figure 31. Argentina: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million)
Figure 32. Rest of South & Central America: Digital English Language Learning Market – Revenue and Forecast to 2030(US$ Million)
- EF EDUCATION FIRST
- MACMILLAN
- OXFORD UNIVERSITY PRESS
- Pearson Plc
- Chegg Inc
- INLINGUA INTERNATIONAL LTD.
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the South & Central America digital English language learning market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the South & Central America digital English language learning market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth South & Central America market trends and outlook coupled with the factors driving the South & Central America digital English language learning market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.