No. of Pages: 154 | Report Code: BMIRE00027154 | Category: Technology, Media and Telecommunications
零售、IT 和零售等垂直行业越来越多地采用人工智能 (AI)。电信、汽车和医疗保健正在帮助改善客户体验。两家公司正在通过将人工智能和机器学习集成到消费者体验解决方案中来分析未来的客户行为。这些预测分析和人工智能支持的解决方案可帮助公司从客户数据中提取有意义的见解。因此，公司越来越注重实施先进技术来改善客户体验。例如，2021 年 12 月，TPG 推出了基于人工智能的客户体验平台 Anna。它以高精度评估更多的交互。 Anna Chatbot 可以 100% 评估客户交互，并提供基于样本的客户聊天和语音通信分析。此外，公司正在使用面部识别、生物识别、聊天机器人和数字助理等先进的人工智能应用程序来改善客户体验。例如，Facebook Messenger 机器人使用人工智能和机器学习来帮助购物者通过简单的对话找到他们想要的东西，这有助于改善客户体验并提高盈利能力。同样，零售商采用增强现实技术预计将有助于改善购物体验。例如，宜家集成了增强现实技术来实时展示家具，帮助顾客做出购买决策并减少退货。因此，虚拟助理/机器人的快速采用正在刺激对消费者体验解决方案的需求。
市场概览
根据一项针对高管的全球调查，South &中美洲商业专业人士最热衷于采用客户体验管理工具。该报告探讨了 700 名高管对 CEM 工具的看法，并揭示了 South &在技术采用和未来期望方面，中美洲商业领袖是全球快速增长的企业之一。因此，这些因素证明该地区将成为预测期内 CEM 供应商的下一个首选市场。南和南的公司中美洲正在逐步推动整个地区技术解决方案的采用。例如，2020 年 5 月，New Relic 与 Agencia Sabia 合作，后者是一家 South &中美洲机构，旨在提高南美地区品牌差异和解决方案的意识。中美洲并增加其潜在受众。 New Relic 决定在本地化和传播当地故事方面迈出新的一步。它在理解最佳实践和与客户互动的每一步都利用 Sabià 的支持，通过客户体验展示解决方案之间的差异。此类举措可能会在预测期内推动客户体验管理市场的增长。
南部和中部地区中美洲客户体验管理市场按组件、部署模式、组织规模、接触点、垂直行业和国家/地区进行细分。
Adobe；阿瓦亚公司； IBM公司；尼斯有限公司；甲骨文公司； SAP SEL； Verint 系统公司；禅桌； SAS 研究所公司；和 Salesforce.com, Inc.是该地区客户体验管理市场的领先公司。
Strategic insights for South & Central America Customer Experience Management involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 385.31 Million |
| Market Size by 2028 | US$ 905.34 Million |
| Global CAGR (2022 - 2028) | 13.5% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2028 |
| Segments Covered |
By 组件
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| Regions and Countries Covered | 南美洲和中美洲
|
| Market leaders and key company profiles |
The regional scope of South & Central America Customer Experience Management refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The South & Central America Customer Experience Management Market is valued at US$ 385.31 Million in 2022, it is projected to reach US$ 905.34 Million by 2028.
As per our report South & Central America Customer Experience Management Market, the market size is valued at US$ 385.31 Million in 2022, projecting it to reach US$ 905.34 Million by 2028. This translates to a CAGR of approximately 13.5% during the forecast period.
The South & Central America Customer Experience Management Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the South & Central America Customer Experience Management Market report:
The South & Central America Customer Experience Management Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The South & Central America Customer Experience Management Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the South & Central America Customer Experience Management Market value chain can benefit from the information contained in a comprehensive market report.
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