南美洲虚拟现实和增强现实零售市场预测至 2028 年 - COVID-19 影响和按类型（AR 和 VR）和应用程序（在线零售和线下零售）进行的区域分析
No. of Pages: 73 | Report Code: TIPRE00024742 | Category: Electronics and Semiconductor
No. of Pages: 73 | Report Code: TIPRE00024742 | Category: Electronics and Semiconductor
零售市场中的 SAM 虚拟现实和增强现实细分为巴西、阿根廷和 SAM 的其他地区。 SAM 的几个国家正在大量采用各种技术来缓解和克服各自国家人民面临的不同挑战。基础设施发展是经济增长的关键，带动拉美国家人均收入的提高。基础设施建设有利于提高各国生产力和全球竞争力，进而促进国家经济发展。拉丁美洲的大型基础设施项目催生了商业综合体、购物中心、大卖场、非食品零售店、超市和其他类型的企业。这些变化预计将推动零售业在该地区的扩张，这将对零售市场中 VR 和 AR 的增长产生有利影响。此外，越来越多地采用虚拟现实 (VR) 技术来为在线零售商店提供更好的客户体验，这是推动亚太地区虚拟现实和增强现实零售市场增长的主要因素。
巴西报道南美洲的 COVID-19 病例数量最多，其次是厄瓜多尔、智利、秘鲁和阿根廷等。这场大流行迫使多个国家政府实施封锁并暂停经济活动，以遏制病毒的传播。由于管理机构实施严格的封锁措施，这些国家的零售业务出现下滑。然而，全球品牌在疫情期间对 AR 和 VR 技术进行了大量投资，以便即使在家里也能为顾客提供更好的购物体验。这影响了该地区本地 AR VR 市场参与者的增长，从而对市场增长产生了积极影响。
SAM零售市场的虚拟现实和增强现实预计将从2021年的7999万美元增长到2028年的1.2863亿美元；预计 2021 年至 2028 年的复合年增长率为 7.0%。AR 和 VR 等混合现实技术为企业提供了很多希望，为客户提供与其品牌互动的新方式，无论是通过带他们另一个世界或丰富他们现在所处的世界。由于移动技术的发展，增强现实技术近年来越来越受欢迎，允许客户在购买之前对物品进行可视化和测试。因此，各种零售品牌都在投资这些技术。因此，SAM 零售企业对 AR 和 VR 技术的投资增加预计将推动预测期内 AR 和 VR 在零售市场的增长。
亚太地区零售市场的虚拟现实和增强现实按类型、应用程序和国家/地区进行细分。从类型上看，零售市场的虚拟现实和增强现实分为增强现实和虚拟现实。 AR 细分市场在 2020 年占据市场主导地位，预计将在预测期内增长最快。根据应用，零售市场中的虚拟现实和增强现实分为线上零售和线下零售。在线零售领域在 2020 年占据市场主导地位，预计将在预测期内增长最快。
准备本亚太地区零售市场虚拟现实和增强现实报告时参考的一些主要一手和二手来源包括公司网站、年度报告、财务报告、国家政府文件和统计数据库，其中其他的。报告中列出的主要公司有 Epson America, Inc.；谷歌有限责任公司；印孚瑟斯有限公司；英特尔公司；微软公司; PTC 公司；高通技术公司；和三星电子有限公司等。
Strategic insights for South America Virtual Reality and Augmented Reality in Retail involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 79.99 Million |
| Market Size by 2028 | US$ 128.63 Million |
| Global CAGR (2021 - 2028) | 7.0% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By 类型
|
| Regions and Countries Covered | 南美洲和中美洲
|
| Market leaders and key company profiles |
The regional scope of South America Virtual Reality and Augmented Reality in Retail refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The South America Virtual Reality and Augmented Reality in Retail Market is valued at US$ 79.99 Million in 2021, it is projected to reach US$ 128.63 Million by 2028.
As per our report South America Virtual Reality and Augmented Reality in Retail Market, the market size is valued at US$ 79.99 Million in 2021, projecting it to reach US$ 128.63 Million by 2028. This translates to a CAGR of approximately 7.0% during the forecast period.
The South America Virtual Reality and Augmented Reality in Retail Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the South America Virtual Reality and Augmented Reality in Retail Market report:
The South America Virtual Reality and Augmented Reality in Retail Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The South America Virtual Reality and Augmented Reality in Retail Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the South America Virtual Reality and Augmented Reality in Retail Market value chain can benefit from the information contained in a comprehensive market report.
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