No. of Pages: 152 | Report Code: BMIRE00027410 | Category: Technology, Media and Telecommunications
互联网使用量增加，对切割的依赖增加边缘 API、丰富通信服务 (RCS) 的采用增加以及全国各地企业对 OTT 消息平台的广泛使用预计都将有助于 CPaaS 的增长。随着越来越多的人使用智能手机，短信已成为一种非常流行的通信方式。通过实施 RCS 解决方案可以改善客户的体验。由于长期语音演进等新技术的发展，用户群不断增长。因此，企业正在使用 RCS 解决方案进行数字产品营销，以吸引广泛的受众。除了个人消息传递的优势之外，CaaS 行业预计还将受到使用丰富的通信服务进行应用程序到个人 (A2P) 消息传递的企业的推动。公司正在短信营销上投入更多资金，以快速覆盖大客户群。在所有营销媒介中，短信的点击率 (CT) 最高，受众也最广泛。 RCS 企业消息平台的创建旨在发挥当前 A2P 消息系统的作用，从而促进丰富的通信服务在南美洲的采用。
巴西、智利、阿根廷、秘鲁和哥伦比亚是南美洲的主要国家。南美 A2P SMS 和 CPaaS 市场的增长归因于更先进的多渠道营销和客户体验管理以及 CPaaS 移动性和分析的使用。受疫情影响，IT 支出增加，推动了对人工智能和基于云的 CPaaS 解决方案或服务的投资和需求，以增加危机沟通。由于封锁和社交距离举措，公司在南美洲地区采用了远程工作解决方案。
南美A2P短信和CPaaS市场细分为组件、渠道、企业规模、行业和国家。根据组件，市场分为解决方案和服务。到2022年，解决方案细分市场将占据更大的市场份额。
根据渠道，市场分为消息、语音、电子邮件、网络推送等。消息细分市场在 2022 年占据最大的市场份额。消息细分市场进一步分为聊天应用程序和短信。根据企业规模，市场分为中小企业和大型企业。到 2022 年，大型企业细分市场将占据更大的市场份额。根据行业，市场分为 IT 和电信、BFSI、零售和电子商务、医疗保健等。 2022 年，零售和电子商务领域占据最大的市场份额。根据国家/地区，市场分为巴西、阿根廷和南美洲其他地区。 2022 年，巴西占据市场份额主导地位。 8X8 公司；阿瓦亚公司； IntelePeer 云通信有限责任公司；消息鸟；普利沃公司；思科系统公司； TWILIO 公司；沃克斯植入物；和 Wazo Communication Inc. 是该地区 A2P SMS 和 CPaaS 市场的领先公司。
Strategic insights for South America A2P SMS and CPaaS involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 4,003.58 Million |
| Market Size by 2028 | US$ 4,814.88 Million |
| Global CAGR (2022 - 2028) | 3.1% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2028 |
| Segments Covered |
By 组件
|
| Regions and Countries Covered | 南美洲和中美洲
|
| Market leaders and key company profiles |
The regional scope of South America A2P SMS and CPaaS refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The South America A2P SMS and CPaaS Market is valued at US$ 4,003.58 Million in 2022, it is projected to reach US$ 4,814.88 Million by 2028.
As per our report South America A2P SMS and CPaaS Market, the market size is valued at US$ 4,003.58 Million in 2022, projecting it to reach US$ 4,814.88 Million by 2028. This translates to a CAGR of approximately 3.1% during the forecast period.
The South America A2P SMS and CPaaS Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the South America A2P SMS and CPaaS Market report:
The South America A2P SMS and CPaaS Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The South America A2P SMS and CPaaS Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the South America A2P SMS and CPaaS Market value chain can benefit from the information contained in a comprehensive market report.
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