北美虚拟现实和增强现实零售市场预测至 2028 年 - COVID-19 影响和按类型（AR 和 VR）和应用程序（在线零售和线下零售）进行的区域分析
No. of Pages: 115 | Report Code: TIPRE00024741 | Category: Electronics and Semiconductor
No. of Pages: 115 | Report Code: TIPRE00024741 | Category: Electronics and Semiconductor
市场介绍
北美是重点区域市场，包括美国、加拿大和墨西哥。北美是与经济强国相适应的技术发展中心。随着客户对高品质产品和服务以及更好的购物体验的需求不断增加，公司不断寻求创新，以尽可能最好的方式为客户服务。目前，在北美（美国和加拿大），虚拟现实和增强现实解决方案的渗透率很高，尤其是在零售领域。小型企业和大型企业对技术的投资不断增加中型企业和大型企业通过将传统的线上或线下商店转变为现代智能购物商店或平台单位来提高整体运营效率并提高客户满意度和购物体验，正在推动该地区市场的增长。此外，越来越多地采用虚拟现实 (VR) 技术来为在线零售商店提供更好的客户体验，这是推动北美虚拟现实和增强现实零售市场增长的主要因素。
随着 COVID-19 大流行在美国蔓延，所有行业都受到了严重影响。因此，对工业的任何影响都会直接影响该地区的经济增长。美国 COVID-19 病例异常激增，以及 2020 年前两个季度为抗击病毒在全国范围内传播而采取的封锁措施，促使许多企业做好最坏的打算。受上述原因影响，2020年科技投资出现下滑。然而，零售行业早在疫情爆发之前就已经采用虚拟现实和增强现实等技术。根据IBM 2020年美国零售指数报告，疫情使向数字化采购的转变加快了约五年。虚拟的“先试后买”体验不断增加，从在家里预览宜家和家得宝等日常品牌的家具和产品，到数字化试穿路易威登和古驰等奢侈时尚品牌。同样，GLAMlab 的 Ulta 虚拟试妆美容工具成立于四年前，在疫情期间使用率有所增加。此外，当珠宝制造商 Kendra Scott 的商店暂时关闭时，该公司实施了增强现实应用程序，让买家可以在舒适的家中直观地尝试多种耳环款式。因此，疫情期间客户对 AR 的采用率上升以及零售商对技术投资的增加对该地区市场的增长产生了积极影响。
市场概况与动态
北美零售市场的虚拟现实和增强现实预计将从15.9295亿美元增长2021年到2028年达到704412万美元；预计 2021 年至 2028 年的复合年增长率为 23.7%。 AR 和 VR 等混合现实技术为企业提供了很多希望，为客户提供与其品牌互动的新方式，无论是通过带他们另一个世界或丰富他们现在所处的世界。由于移动技术的发展，增强现实技术近年来越来越受欢迎，允许客户在购买之前对物品进行可视化和测试。因此，各种零售品牌都在投资这些技术。因此，北美零售企业对 AR 和 VR 技术投资的增加预计将推动预测期内 AR 和 VR 在零售市场的增长。
< strong>主要细分市场
北美零售市场中的虚拟现实和增强现实按类型、应用程序和国家/地区进行细分。从类型上看，零售市场的虚拟现实和增强现实分为增强现实和虚拟现实。 AR 细分市场在 2020 年占据市场主导地位，预计将在预测期内增长最快。根据应用，零售市场中的虚拟现实和增强现实分为线上零售和线下零售。在线零售领域在 2020 年占据市场主导地位，预计将在预测期内增长最快。
主要来源和上市公司
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准备这份关于北美零售市场虚拟现实和增强现实的报告时提到的一些主要的一手和二手来源是公司网站、年度报告、财务报告、国家政府文件、统计数据库等。报告中列出的主要公司有 Epson America, Inc.；谷歌有限责任公司；印孚瑟斯有限公司；英特尔公司；马克思特；微软公司; PTC 公司；高通技术公司；和三星电子有限公司等。
购买报告的理由
北美虚拟现实和增强现实零售市场细分
北美零售市场中的虚拟现实和增强现实 - 按类型
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北美零售市场中的虚拟现实和增强现实 - 通过
应用
北美零售市场中的虚拟现实和增强现实 - 按国家/地区
北美
零售业的虚拟现实和增强现实市场 - 公司简介
Strategic insights for North America Virtual Reality and Augmented Reality in Retail involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 1592.95 Million |
| Market Size by 2028 | US$ 7044.12 Million |
| Global CAGR (2021 - 2028) | 23.7% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By 类型
|
| Regions and Countries Covered | 北美
|
| Market leaders and key company profiles |
The regional scope of North America Virtual Reality and Augmented Reality in Retail refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The North America Virtual Reality and Augmented Reality in Retail Market is valued at US$ 1592.95 Million in 2021, it is projected to reach US$ 7044.12 Million by 2028.
As per our report North America Virtual Reality and Augmented Reality in Retail Market, the market size is valued at US$ 1592.95 Million in 2021, projecting it to reach US$ 7044.12 Million by 2028. This translates to a CAGR of approximately 23.7% during the forecast period.
The North America Virtual Reality and Augmented Reality in Retail Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the North America Virtual Reality and Augmented Reality in Retail Market report:
The North America Virtual Reality and Augmented Reality in Retail Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The North America Virtual Reality and Augmented Reality in Retail Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the North America Virtual Reality and Augmented Reality in Retail Market value chain can benefit from the information contained in a comprehensive market report.
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