北美社交媒体管理市场预测至 2028 年 – COVID-19 影响和区域分析 - 按组件(解决方案和服务)、部署(本地和基于云)、企业规模 [中小企业 (SME) 和大型企业]、应用程序(销售和营销管理、客户体验管理、竞争情报以及风险管理和欺诈检测)和垂直行业(IT 和电信、BFSI、医疗保健、媒体和娱乐、零售等)

Historic Data: 2020-2021   |   Base Year: 2022   |   Forecast Period: 2023-2028


No. of Pages: 149    |    Report Code: BMIRE00026331    |    Category: Technology, Media and Telecommunications

North America Social Media Management Market

北美社交媒体管理市场预计将从 2022 年的 68.741 亿美元增至 2028 年的 255.627 亿美元;预计2022年至2028年复合年增长率为24.5%。

 

竞争继续影响企业利润利润率,公司不断寻找技术解决方案,以最大限度地提高生产力并降低成本,同时保持竞争优势。企业需要整合人口统计、竞争、商业信息和客户数据,以发现超越竞争对手的复杂性。组织专注于分析销售和各个营销方面,以找出差距。

 

他们要求更低的价格、更好的质量和更快的产品交付,服务。因此,先进的社交媒体分析正在被纳入帮助实现市场目标。因此,社交媒体管理解决方案有助于分析非结构化社交数据,以响应动态的市场条件并实现高销售和运营盈利能力。例如,2022 年 6 月,Google Marketing Platform 推出了 Ads Creative Studio,这是一个用于创建广告的统一解决方案,可以为音频、展示和视频广告打造引人入胜的体验。广告创意工作室使客户能够通过交互式、易于使用的用户界面开发和创新广告。

 

此外,组织还可以获得巨大的收益有关客户对其品牌的看法的大量信息,并制定营销和销售活动的策略。此外,企业使用社交媒体管理解决方案来通过分析社交媒体平台的竞争和消费者行为来增强其市场影响力并获得竞争优势。因此,这导致企业使用社交媒体管理解决方案的兴起,这反过来又支持了北美社交媒体管理市场。因此,预计该市场在预测期内将以可观的复合年增长率增长。

 

北美社交媒体管理市场收入到 2028 年的预测(百万美元)

 

 

< strong>北美社交媒体管理市场细分      

 

北美社交媒体管理市场根据组件、部署、组织规模、应用程序、垂直领域和国家/地区进行细分。根据组件,市场分为解决方案和服务。到 2022 年,解决方案细分市场将以更高的市场份额引领市场。

 

根据部署,市场分为基于云的和基于云的解决方案。内部部署。基于云的细分市场在 2022 年以更高的市场份额引领市场。

 

根据组织规模,市场分为中小企业和大型企业。大型企业细分市场在 2022 年以更高的市场份额引领市场。

 

根据应用,市场分为销售和营销管理、客户体验管理、竞争情报、风险管理和欺诈检测。 2022 年,销售和营销管理细分市场的市场份额最高。

 

根据垂直领域,市场分为 BFSI、零售、医疗保健、IT 和电信、媒体和娱乐等。 BFSI 细分市场在 2022 年以最高市场份额引领市场。

 

根据国家/地区,市场分为美国、加拿大和墨西哥。 2022 年,美国市场份额最高。

 

北美社交媒体管理市场的主要公司是 Adobe ; IBM公司;谷歌有限责任公司;甲骨文公司; Salesforce.com, Inc.; HubSpot公司; Zoho 公司列兵。有限公司;融水;品牌观察;和 Sprout Social, Inc.。这些公司在市场上运作,并为北美社交媒体管理市场贡献了大量收入。



North America Social Media Management Strategic Insights

Strategic insights for North America Social Media Management involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.

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North America Social Media Management Report Scope

Report Attribute Details
Market size in 2022 US$ 6874.1 Million
Market Size by 2028 US$ 25562.7 Million
Global CAGR (2022 - 2028) 24.5%
Historical Data 2020-2021
Forecast period 2023-2028
Segments Covered By 组件
  • 解决方案和服务
By 部署
  • 本地和基于云
By 企业规模
  • 中小企业
  • 大型企业
By 应用
  • 销售和营销管理
  • 客户体验管理
  • 竞争情报
  • 风险管理和欺诈检测
Regions and Countries Covered 北美
  • 美国
  • 加拿大
  • 墨西哥
Market leaders and key company profiles
  • Adobe.
  • IBM Corporation.
  • Google LLC.
  • Oracle Corporation.
  • Salesforce.com,inc.
  • HubSpot,Inc.
  • Zoho Corporation Pvt.Ltd.
  • Meltwater.
  • Brandwatch.
  • Sprout Social,Inc.
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    North America Social Media Management Regional Insights

    The regional scope of North America Social Media Management refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.

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    The List of Companies - North America Social Media Management Market

    1. Adobe.
    2. IBM Corporation.
    3. Google LLC.
    4. Oracle Corporation.
    5. Salesforce.com,inc.
    6. HubSpot,Inc.
    7. Zoho Corporation Pvt.Ltd.
    8. Meltwater.
    9. Brandwatch.
    10. Sprout Social,Inc.
    Frequently Asked Questions
    How big is the North America Social Media Management Market?

    The North America Social Media Management Market is valued at US$ 6874.1 Million in 2022, it is projected to reach US$ 25562.7 Million by 2028.

    What is the CAGR for North America Social Media Management Market by (2022 - 2028)?

    As per our report North America Social Media Management Market, the market size is valued at US$ 6874.1 Million in 2022, projecting it to reach US$ 25562.7 Million by 2028. This translates to a CAGR of approximately 24.5% during the forecast period.

    What segments are covered in this report?

    The North America Social Media Management Market report typically cover these key segments-

  • 组件 (解决方案和服务)
  • 部署 (本地和基于云)
  • 企业规模 (中小企业, 大型企业)
  • What is the historic period, base year, and forecast period taken for North America Social Media Management Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the North America Social Media Management Market report:

  • Historic Period : 2020-2021
  • Base Year : 2022
  • Forecast Period : 2023-2028
  • Who are the major players in North America Social Media Management Market?

    The North America Social Media Management Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Adobe.
  • IBM Corporation.
  • Google LLC.
  • Oracle Corporation.
  • Salesforce.com,inc.
  • HubSpot,Inc.
  • Zoho Corporation Pvt.Ltd.
  • Meltwater.
  • Brandwatch.
  • Sprout Social,Inc.
  • Who should buy this report?

    The North America Social Media Management Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the North America Social Media Management Market value chain can benefit from the information contained in a comprehensive market report.