到 2027 年北美即饮酒精饮料市场 - 按基本类型（威士忌、朗姆酒、伏特加、杜松子酒等）划分的区域分析和预测；包装类型（瓶、罐等）；分销渠道（超市、大卖场、专卖店等）
No. of Pages: 144 | Report Code: TIPRE00006653 | Category: Food and Beverages
No. of Pages: 144 | Report Code: TIPRE00006653 | Category: Food and Beverages
2018 年北美即饮酒精饮料市场规模达 58.838 亿美元，预计 2019-2027 年预测期内复合年增长率为 5.4%，其中美国到 2027 年将达到 94.023 亿美元。
美国在北美即饮酒精饮料市场占据主导地位，其次是加拿大。由于消费者对饮料健康益处的认识不断提高，美国即饮酒精饮料市场正在不断增长。即饮酒精饮料的酒精含量较低，因此越来越受到更多客户群的接受。消费者生活方式的转变以及对奢侈品的偏好也预计将推动美国地区市场的增长。该地区的制造商更加注重新产品的创新和开发，以促进北美即饮酒精饮料市场的增长。
图表：北方美国RTD酒精饮料市场
市场洞察
北美发达国家和发展中国家的消费者越来越意识到过量饮酒的不利影响，并开始转向低酒精含量饮料。即饮酒精饮料是全浓度酒精饮料的良好替代品。寻求减少酒精消费的消费者更喜欢这些饮料，因为它们的酒精含量非常低。此外，市场上还有各种具有创新口味的低酒精饮料。低酒精饮料已通过渗透作用去除了大部分酒精（许多酒精含量仍高达 0.5%）。事实证明，对于那些应该完全避免饮酒或想要减少酒精摄入量的人来说，这些饮料是更好的选择。即饮酒精饮料是没有健康问题的适度饮酒者的理想选择。这些因素推动了北美即饮酒精饮料市场的增长。
; &n公共服务提供商; &n公共服务提供商;
优质即饮酒精饮料消费的激增将为以下行业创造增长机会北美即饮酒精饮料市场
随着可支配收入的增加和消费者购买力的增强，北美即饮酒精饮料消费量持续增长。千禧一代期待高端和超高端产品，这些产品的增长也超过了高端即饮酒精饮料产品的增长。现代高端化趋势和消费者不断增长的需求正在促进对更具创新性的即饮酒精饮料的需求，这进一步推动了北美即饮酒精饮料市场的增长。
;
基本类型洞察
根据基本类型，北美即饮酒精饮料市场分为威士忌、朗姆酒、伏特加、杜松子酒等。伏特加细分市场主导着北美即饮酒精饮料市场。伏特加被称为中性谷物烈酒，因为其标准制造方法是发酵和蒸馏谷物。用于伏特加生产的收益是玉米、黑麦、小麦或任何其他谷物。伏特加是鸡尾酒和混合饮料中最常见的蒸馏酒。由于其没有明显的味道或气味的一般特征，它广受欢迎。伏特加的需求不断扩大，有很多品牌可供选择，例如 Absolut、Grey Goose 和 Ketel One。
; ;
包装类型洞察
北美即饮酒精饮料市场根据包装类型分为瓶装、罐装和其他类型。瓶装饮料在北美即饮酒精饮料市场中占据最大份额。瓶装包装是吸引消费者的主要原因之一，并有助于北美各地的即饮酒精饮料受到青睐。市场上有不同类型的瓶子包装，为即饮酒精饮料创造了有吸引力的外观。可用的三种瓶子包装是标准、优质和超优质。标准瓶包装因其价格低廉且易于获取而在北美即饮酒精饮料市场受到广泛青睐
。
图：墨西哥即饮酒精饮料市场（按应用）
战略洞察
新产品开发、市场举措并购被认为是北美即饮酒精饮料市场最常采用的策略。下面列出了北美即饮酒精饮料市场的一些最新发展：
2019：
<朝日集团开设了研发中心，旭质量与创新有限公司 (AQI)。该公司预计将开展研发活动、起草研究策略并致力于创建新业务。
安海斯-布希英博收购了美国精酿啤酒厂俄亥俄州的 Platform Beer Co.。此次收购填补了百威英博美国精酿啤酒版图上的另一个空白，进一步为实现区域主导地位奠定了基础。
2019年：
Bacardi Ltd. 收购了 Patrón Spirits International 及其 PATRÓN®品牌，世界上最畅销的超优质龙舌兰酒。通过此次收购，百加得可以支持 Patrön Spirits 在美国以外的地区发展 PATRöN 品牌。因此，此次收购使百加得成为美国超高端烈酒领域排名第一的烈酒公司。
2018 年：
北美即饮酒精饮料市场细分
按基本类型划分;
按包装类型
按分销渠道
按国家/地区
公司简介
Strategic insights for North America RTD Alcoholic Beverages involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
| Report Attribute | Details |
|---|---|
| Market size in 2018 | US$ 5,883.8 Million |
| Market Size by 2027 | US$US$ 9,402.3 Million |
| Global CAGR (2018 - 2027) | 5.4% |
| Historical Data | 2016-2017 |
| Forecast period | 2019-2027 |
| Segments Covered |
By 基酒类型
|
| Regions and Countries Covered | 北美
|
| Market leaders and key company profiles |
The regional scope of North America RTD Alcoholic Beverages refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The List of Companies
The North America RTD Alcoholic Beverages Market is valued at US$ 5,883.8 Million in 2018, it is projected to reach US$US$ 9,402.3 Million by 2027.
As per our report North America RTD Alcoholic Beverages Market, the market size is valued at US$ 5,883.8 Million in 2018, projecting it to reach US$US$ 9,402.3 Million by 2027. This translates to a CAGR of approximately 5.4% during the forecast period.
The North America RTD Alcoholic Beverages Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the North America RTD Alcoholic Beverages Market report:
The North America RTD Alcoholic Beverages Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The North America RTD Alcoholic Beverages Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the North America RTD Alcoholic Beverages Market value chain can benefit from the information contained in a comprehensive market report.
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