到 2030 年北美钢笔市场预测 - 区域分析 - 按类别(可再填充和一次性)、产品类型(圆珠笔、钢笔、中性笔等)和分销渠道(超市和大卖场、专卖店、在线零售和其他的)
定制和个性化推动北美钢笔市场
定制和个性化已成为北美钢笔市场的突出趋势,以多种方式重新表述该行业。首先,通过添加名称、徽标或独特设计来个性化笔的能力在消费者与其书写工具之间建立了牢固的情感联系。这些个性化笔被视为独特的礼物或有效的商业促销品。这种个人风格增强了钢笔的情感价值并提高了品牌认知度,使其在营销和礼品方面广受欢迎。
除了美观的个性化之外,消费者还寻求适合其特定要求的钢笔。制造商现在提供可定制的选项,例如各种墨水颜色、书写笔尖样式和符合人体工程学的握把。这种灵活性确保消费者可以找到符合他们的书写偏好、任务和舒适度的笔。无论是用于精确表达的细尖笔还是用于创意表达的彩色笔,定制都允许用户选择满足其独特需求的笔。企业和组织利用定制笔作为实用的促销工具。带有公司徽标和联系方式的品牌钢笔是提高品牌知名度并给潜在客户和消费者留下持久印象的一种经济高效的方式。随着企业努力寻找创新方法以在竞争激烈的市场中脱颖而出,钢笔的个性化趋势与他们的营销目标完美契合。这一趋势正在重塑北美钢笔市场,制造商专注于提供更多可定制的选择,而消费者则寻求反映其身份和需求的钢笔。
北美钢笔市场概览
北美钢笔市场的激增可归因于几个因素。首先,近年来人们对记笔记和手写交流越来越感兴趣。许多人重新发现了用笔写在纸上的乐趣,因为它可以让他们与自己的想法和想法建立更触觉和个人的联系。这一趋势增加了对提供流畅书写体验的笔的需求。其次,疫情也对这一激增起到了一定的作用。随着越来越多的人在家工作和学习,人们希望创造专门且美观的工作环境。钢笔象征着精致和专业,尤其是那些设计时尚、材质优质的钢笔。人们开始投资购买书写良好、与家庭和办公室相得益彰的钢笔。最后,钢笔市场见证了产品供应的创新。制造商推出了各种专用钢笔,例如在长时间书写过程中提供舒适感的人体工学设计、由可持续材料制成的环保产品,以及采用独特墨水配方的钢笔。这些创新吸引了寻求满足其特定需求和价值观的钢笔的消费者,进一步推动了该地区的市场增长。美国不断提高的识字率和教育部门也促进了北美钢笔市场的增长。根据美国人口普查局的数据,美国 25 岁及以上人群的高中毕业率从 2011 年的 87.6% 上升至 2021 年的 91.1%。此外,25 岁及以上拥有副学士学位的人口比例也有所上升2011 年至 2021 年间,这一数字从 9.5% 增加到 10.5%。这一百分比激增最终导致该地区对钢笔的需求增加。由于各种原因,例如人们对日记、手工和绘画等创意活动的兴趣日益浓厚,以及电子商务平台的兴起,加拿大和墨西哥等国家对钢笔等文具产品的需求激增。这使得消费者更容易从各种钢笔中进行选择。所有这些因素都对北美钢笔市场产生积极影响。
北美钢笔市场收入和预测到 2030 年(百万美元)
北美钢笔市场细分
北美钢笔市场根据类别、产品类型进行细分、分销渠道和国家。
根据类别,北美钢笔市场分为可填充钢笔和一次性钢笔。到 2022 年,可替换笔芯细分市场将占据更大份额。
按产品类型,北美钢笔市场分为圆珠笔、钢笔、中性笔等。 2022 年,圆珠笔细分市场占据最大份额。
按分销渠道划分,北美钢笔市场分为超市和大卖场、专卖店、在线零售等。 2022 年,专卖店细分市场占据最大份额。
根据国家/地区,北美钢笔市场分为美国、加拿大和墨西哥。 2022 年,美国将主导北美钢笔市场。
AT Cross Co LLC、C Josef Lamy GmbH、Flairwriting Industries Ltd、Grayson Tighe、Montblanc-Simplo GmbH、Pelikan International Corp、PILOT Corp、Sailor Pen Co Ltd、STAEDTLER Mars GmbH & Co KG 和 The Parker Pen Co 是北美钢笔市场的一些领先公司。
Table of Content
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Pens Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Intensity of Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.4 List of Vendors
5. North America Pens Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Growth of the Education Sector
5.1.1 Availability of Varieties and Styles
5.2 Market Restraints
5.2.1 Rising Digitalization
5.3 Market Opportunities
5.3.1 Eco-Friendly Pens
5.4 Future Trends
5.4.1 Customization and Personalization
5.5 Impact of Drivers and Restraints:
6. Pens Market - North America Market Analysis
6.1 North America Pens Market Revenue (US$ Million), 2020 - 2030
6.2 North America Pens Market Forecast and Analysis
7. North America Pens Market Analysis - Category
7.1 Refillable
7.1.1 Overview
7.1.2 Refillable Market Revenue and Forecast to 2030 (US$ Million)
7.2 Single-Use
7.2.1 Overview
7.2.2 Single-Use Market Revenue and Forecast to 2030 (US$ Million)
8. North America Pens Market Analysis - Product Type
8.1 Ball Point
8.1.1 Overview
8.1.2 Ball Point Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Fountain
8.2.1 Overview
8.2.2 Fountain Market Revenue, and Forecast to 2030 (US$ Million)
8.3 Gel
8.3.1 Overview
8.3.2 Gel Market Revenue, and Forecast to 2030 (US$ Million)
8.4 Others
8.4.1 Overview
8.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
9. North America Pens Market Analysis - Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
10. North America Pens Market - Country Analysis
10.1.1 North America Pens Market Revenue and Forecasts and Analysis - By Countries
10.1.1.1 North America Pens Market Breakdown by Country
10.1.1.2 US: North America Pens Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.2.1 US: North America Pens Market Breakdown by Category
10.1.1.2.2 US: North America Pens Market Breakdown by Product Type
10.1.1.2.3 US: North America Pens Market Breakdown by Distribution Channel
10.1.1.3 Canada: North America Pens Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.3.1 Canada: North America Pens Market Breakdown by Category
10.1.1.3.2 Canada: North America Pens Market Breakdown by Product Type
10.1.1.3.3 Canada: North America Pens Market Breakdown by Distribution Channel
10.1.1.4 Mexico: North America Pens Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.4.1 Mexico: North America Pens Market Breakdown by Category
10.1.1.4.2 Mexico: North America Pens Market Breakdown by Product Type
10.1.1.4.3 Mexico: North America Pens Market Breakdown by Distribution Channel
11. Competitive Landscape
11.1 Heat Map Analysis By Key Players
11.2 Company Positioning & Concentration
12. Company Profiles
12.1 Grayson Tighe
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Flair Writing Industries Ltd
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 PILOT Corp
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Sailor Pen Co Ltd
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 STAEDTLER Mars GmbH & Co KG
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 C Josef Lamy GmbH
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 The Parker Pen Co
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Pelikan International Corp
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 A T Cross Co LLC
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Montblanc-Simplo GmbH
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
List of Tables
Table 1. North America Pens Market Segmentation
Table 2. List of Raw Material Suppliers in Value Chain:
Table 3. List of Retailers
Table 4. North America Pens Market Revenue and Forecasts To 2030 (US$ Million)
Table 5. North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - Category
Table 6. North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - Product Type
Table 7. North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - Distribution Channel
Table 8. US: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 9. US: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 10. US: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 11. Canada: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 12. Canada: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 13. Canada: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 14. Mexico: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 15. Mexico: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 16. Mexico: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 17. Heat Map Analysis By Key Players
List of Figures
Figure 1. North America Pens Market Segmentation, By Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: North America Pens Market
Figure 4. North America Pens Market - Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. North America Pens Market Revenue (US$ Million), 2020 - 2030
Figure 7. North America Pens Market Share (%) - Category, 2022 and 2030
Figure 8. Refillable Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Single-Use Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. North America Pens Market Share (%) -Product Type, 2022 and 2030
Figure 11. Ball Point Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Fountain Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Gel Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. North America Pens Market Share (%) -Distribution Channel, 2022 and 2030
Figure 16. Supermarkets and Hypermarkets Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. Specialty Stores Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18. Online Retail Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. North America Pens Market Breakdown by Key Countries - Revenue (2022) (US$ Million)
Figure 21. North America North America Pens Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 22. US: North America Pens Market Revenue and Forecasts To 2030 (US$ Million)
Figure 23. Canada: North America Pens Market Revenue and Forecasts To 2030 (US$ Million)
Figure 24. Mexico: North America Pens Market Revenue and Forecasts To 2030 (US$ Million)
Figure 25. Company Positioning & Concentration
1. A T Cross Co LLC
2. C Josef Lamy GmbH
3. Flair Writing Industries Ltd
4. Grayson Tighe
5. Montblanc-Simplo GmbH
6. Pelikan International Corp
7. PILOT Corp
8. Sailor Pen Co Ltd
9. STAEDTLER Mars GmbH & Co KG
10. The Parker Pen Co
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America pens market.
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the North America pens market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth North America market trends and outlook coupled with the factors driving the pens market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution