北美沉浸式娱乐市场预测至 2031 年 - 区域分析 - 按组件（硬件和软件及服务）、技术（虚拟现实 (VR)、增强现实 (AR)、混合现实 (MR) 等）和最终用户（媒体和娱乐、游戏、设计和建筑、零售、教育等）

Historic Data: 2021-2022   |   Base Year: 2023   |   Forecast Period: 2024-2031

Analysis - by Component (Hardware and Software & Services), Technology (Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), and Others), and End User (Media & Entertainment, Gaming, Design & Architecture, Retail, Education, and Others)

No. of Pages: 104    |    Report Code: BMIRE00031017    |    Category: Technology, Media and Telecommunications

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North America Immersive Entertainment Market
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2023 年北美沉浸式娱乐市场价值为 331.0567 亿美元，预计到 2031 年将达到 2177.6994 亿美元；预计 2023 年至 2031 年的复合年增长率为 26.5%。

沉浸式技术在娱乐行业的广泛应用推动了北美沉浸式娱乐市场的发展

从虚拟现实 (VR) 和增强现实 (AR) 到混合现实 (MR) 和扩展现实 (XR)，沉浸式技术为娱乐行业提供了新的可能性。娱乐行业见证了沉浸式技术的使用率的上升，该技术允许用户完全沉浸在虚拟环境中或与虚构的人物和故事进行新颖而迷人的互动。在过去的几年里，VR 系统体积庞大、价格昂贵，大多数消费者无法使用。尽管如此，近年来，随着 VR 头戴设备的普及和价格合理，客户对沉浸式技术产生了浓厚的兴趣。人们现在可以在客厅里探索新世界并玩沉浸式视频游戏。Oculus、HTC Corporation 和 Sony 等公司都提供了 VR 体验。

AR 和 VR 不断为娱乐行业提供创新和突破性的解决方案。该行业的公司越来越多地提出新想法，以创造引人入胜的虚拟环境，为观众提供一种令人兴奋的娱乐方式。2023 年 12 月，索尼影业宣布在芝加哥 Oakbrook Center 推出一个沉浸式室内娱乐公园，其中包括密室逃脱、赛车模拟器、互动展览、VR 景点、碰碰车以及餐饮。这个娱乐目的地将占据 45,000 平方英尺的零售空间。沉浸式体验将基于该工作室的电影、电视和视频游戏系列中的热门作品，如《勇敢者游戏》、《僵尸之地》和《捉鬼敢死队》。因此，沉浸式技术在娱乐行业的广泛应用推动了沉浸式娱乐市场的增长。

北美沉浸式娱乐市场概览

北美是技术创新和先进技术采用方面增长最快的地区之一。该地区拥有成熟的娱乐和游戏行业。近年来，北美在所有主要垂直行业中广泛采用了 AR、VR、MR、人工智能 (AI) 和区块链等技术。随着数字化在许多行业中的渗透率不断提高，沉浸式娱乐已成为业务的重要组成部分，尤其是在媒体和娱乐以及游戏领域。

北美沉浸式娱乐市场分为美国、加拿大和墨西哥。预计在 2024 年至 2031 年的预测期内，美国将占据最大份额并录得最高复合年增长率。各行业的高数字化率、数字工具的采用率增加以及政府机构的高技术支出推动了美国沉浸式娱乐市场的增长。此外，美国拥有大量沉浸式娱乐市场参与者，他们越来越专注于开发创新解决方案。微软、Meta Platforms, Inc. 和 Google LLC 是北美的主要市场参与者。

北美沉浸式娱乐市场收入和预测到 2031 年（百万美元）

北美沉浸式娱乐市场细分

北美沉浸式娱乐市场分为组件、技术、最终用户和国家。

根据组件，北美沉浸式娱乐市场分为硬件和软件与服务。硬件部分在 2023 年占据了更大的市场份额。

按照技术，北美沉浸式娱乐市场分为虚拟现实 (VR)、增强现实 (AR)、混合现实 (MR) 等。虚拟现实 (VR) 领域在 2023 年占据了最大的市场份额。

就最终用户而言，北美沉浸式娱乐市场分为媒体和娱乐、游戏、设计和建筑、零售、教育等。媒体和娱乐领域在 2023 年占据了最大的市场份额。

按国家/地区划分，北美沉浸式娱乐市场细分为美国、加拿大和墨西哥。美国在 2023 年占据了北美沉浸式娱乐市场份额的主导地位。

微软公司；高通公司；谷歌有限责任公司；索尼集团公司；印孚瑟斯有限公司；宏达国际公司；三星电子有限公司；苹果公司；Magic Leap, Inc.；和 Salesforce Inc 是北美沉浸式娱乐市场的一些领先公司。

North America Immersive Entertainment Strategic Insights

Strategic insights for North America Immersive Entertainment involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.

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North America Immersive Entertainment Report Scope

Report Attribute Details
Market size in 2023 US$ 33,105.67 Million
Market Size by 2031 US$ 2,17,769.94 Million
Global CAGR (2023 - 2031) 26.5%
Historical Data 2021-2022
Forecast period 2024-2031
Segments Covered By 组件
  • 硬件
  • 软件和服务
By 技术
  • 虚拟现实
  • 增强现实
  • 混合现实
By 最终用户
  • 媒体与娱乐
  • 游戏
  • 设计与建筑
  • 零售
  • 教育
Regions and Countries Covered 北美
  • 美国
  • 加拿大
  • 墨西哥
Market leaders and key company profiles
  • Microsoft Corp.
  • Qualcomm Inc.
  • Google LLC.
  • Sony Group Corp.
  • Infosys Ltd.
  • HTC Corp.
  • Samsung Electronics Co Ltd.
  • Apple Inc.
  • Magic Leap, Inc.
  • Salesforce Inc.
    		•
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    North America Immersive Entertainment Regional Insights

    The regional scope of North America Immersive Entertainment refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.

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    Identical Market Reports with other Region/Countries

    The List of Companies - North America Immersive Entertainment Market

    1. Microsoft Corp.
    2. Qualcomm Inc.
    3. Google LLC.
    4. Sony Group Corp.
    5. Infosys Ltd.
    6. HTC Corp.
    7. Samsung Electronics Co Ltd.
    8. Apple Inc.
    9. Magic Leap, Inc.
    10. Salesforce Inc.
    Frequently Asked Questions
    How big is the North America Immersive Entertainment Market?

    The North America Immersive Entertainment Market is valued at US$ 33,105.67 Million in 2023, it is projected to reach US$ 2,17,769.94 Million by 2031.

    What is the CAGR for North America Immersive Entertainment Market by (2023 - 2031)?

    As per our report North America Immersive Entertainment Market, the market size is valued at US$ 33,105.67 Million in 2023, projecting it to reach US$ 2,17,769.94 Million by 2031. This translates to a CAGR of approximately 26.5% during the forecast period.

    What segments are covered in this report?

    The North America Immersive Entertainment Market report typically cover these key segments-

  • 组件 (硬件, 软件和服务)
  • 技术 (虚拟现实, 增强现实, 混合现实)
  • 最终用户 (媒体与娱乐, 游戏, 设计与建筑, 零售, 教育)

    • What is the historic period, base year, and forecast period taken for North America Immersive Entertainment Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the North America Immersive Entertainment Market report:

  • Historic Period : 2021-2022
  • Base Year : 2023
  • Forecast Period : 2024-2031
    • Who are the major players in North America Immersive Entertainment Market?

    The North America Immersive Entertainment Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Microsoft Corp.
  • Qualcomm Inc.
  • Google LLC.
  • Sony Group Corp.
  • Infosys Ltd.
  • HTC Corp.
  • Samsung Electronics Co Ltd.
  • Apple Inc.
  • Magic Leap, Inc.
  • Salesforce Inc.
    • Who should buy this report?

    The North America Immersive Entertainment Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the North America Immersive Entertainment Market value chain can benefit from the information contained in a comprehensive market report.

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