北美医疗保健游戏化市场预测至 2027 年 - 按游戏类型（休闲游戏、严肃游戏和锻炼游戏）、应用程序（健身管理、医疗培训、物理治疗等）和最终用户划分的 COVID-19 影响和区域分析（基于企业的用户和基于消费者的用户）
No. of Pages: 106 | Report Code: TIPRE00022631 | Category: Technology, Media and Telecommunications
No. of Pages: 106 | Report Code: TIPRE00022631 | Category: Technology, Media and Telecommunications
游戏化应用于疾病预防、自我管理、医学教育相关的健康保健应用模拟、药物依从性和远程医疗计划。在医疗保健领域，它主要用于行为改变，激励人们通过执行类似游戏的任务和获得奖励来提高健康水平。
北美医疗保健游戏化市场预计到 2027 年将达到 149.8679 亿美元（来自美国） 2019 年为 12.604 亿美元。预计 2020 年至 2027 年，该市场将以 36.4% 的复合年增长率增长。市场的增长归因于医疗保健领域游戏化的采用增加以及技术发布数量的增加等因素。然而，长期用户参与方面的困难可能会阻碍市场的增长。
在医疗保健领域，游戏化主要有助于行为改变，激励人们提高健康水平通过执行类似游戏的任务并获得奖励。这些游戏为患者提供了表达自己的能力——而大多数患者并非如此——从而帮助专业人士设计更好的疗法，从而获得有效的治疗结果。因此，精神疾病、肌肉骨骼和骨科疾病等慢性疾病的患病率不断上升，这些疾病在一定程度上可以通过游戏技术来治疗，预计将增加对医疗保健游戏化的需求。此外，增强现实（AR）和虚拟现实（VR）等新技术在医疗保健领域的引入正在帮助专业人员治疗患者的精神疾病并协助进行咨询。许多公司正在通过引入新颖的游戏进入医疗保健领域，以给医患关系带来显着的变化。例如，2020 年 1 月，Onyx Health 推出了一项新的数字产品，有助于缩小制药和医疗保健领域的数字技能差距。因此，市场参与者不断推出新产品预计将在预测期内加速医疗保健游戏化市场的增长。
北美病例数量不断增加自 COVID-19 爆发以来。为了防止人数不断增加，请逃避 COVID-19 –在 SERES 框架的帮助下创建了一个严肃的游戏，旨在在 COVID-19 大流行期间促进医护人员和其他医院员工的安全感染预防和控制 (IPC) 准则实践。这款严肃的游戏免费用于研究和教育目的。 IPC 指南帮助医护人员和其他医院员工避免感染同事、患者、朋友和亲戚。此外，除了上述预防措施外，公司还推出了一款新的应用程序来教育和应对 COVID-19 大流行。因此，这对北美医疗保健游戏化市场产生了积极影响。
根据游戏类型，北美医疗保健游戏化市场分为休闲游戏、运动游戏和严肃游戏。休闲游戏细分市场在 2019 年占据最大市场份额。然而，预计运动游戏细分市场在预测期内的复合年增长率最高。
在从应用来看，北美医疗健康游戏化市场细分为健身管理、医疗培训、物理治疗等。健身管理细分市场在 2019 年占据了最大的市场份额。此外，预计该细分市场在预测期内将实现最高的复合年增长率。
基于最终用户，北美医疗保健游戏化市场分为企业用户和消费者用户。企业用户细分市场在 2019 年占据最大市场份额，预计在预测期内复合年增长率最高。
与本北美医疗保健游戏化市场报告相关的一些主要和次要来源是美国疾病控制中心和预防 (CDC)、食品和药物管理局 (FDA) 以及通信和信息技术委员会 (CITC)。
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Strategic insights for North America Healthcare Gamification involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
| Report Attribute | Details |
|---|---|
| Market size in 2019 | US$ 1,260.40 Million |
| Market Size by 2027 | US$ 14,986.79 Million |
| Global CAGR (2020 - 2027) | 36.4% |
| Historical Data | 2017-2018 |
| Forecast period | 2020-2027 |
| Segments Covered |
By 游戏类型
|
| Regions and Countries Covered | 北美
|
| Market leaders and key company profiles |
The regional scope of North America Healthcare Gamification refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The North America Healthcare Gamification Market is valued at US$ 1,260.40 Million in 2019, it is projected to reach US$ 14,986.79 Million by 2027.
As per our report North America Healthcare Gamification Market, the market size is valued at US$ 1,260.40 Million in 2019, projecting it to reach US$ 14,986.79 Million by 2027. This translates to a CAGR of approximately 36.4% during the forecast period.
The North America Healthcare Gamification Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the North America Healthcare Gamification Market report:
The North America Healthcare Gamification Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The North America Healthcare Gamification Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the North America Healthcare Gamification Market value chain can benefit from the information contained in a comprehensive market report.
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