北美医疗保健 CRM 市场预测至 2030 年 - 区域分析 - 按部署模式（基于云和本地）、产品类型（运营 CRM、分析 CRM 和协作 CRM）、应用程序（关系管理、案例管理、案例协调、社区拓展等）和最终用户（提供商、付款人等）
对数据驱动的洞察、分析和人口健康管理的需求不断增长，推动了北美医疗保健 CRM 市场的发展
对数据驱动的洞察、分析和人口健康管理的需求极大地促进了医疗保健行业的发展，进而推动了对医疗保健 CRM 的需求。这种需求的增加可能与对基于价值的护理的日益重视以及医疗保健组织对改善患者结果、降低成本和提高整体护理质量的需求有关。
数据驱动的洞察分析在医疗保健 CRM 中至关重要，因为它们允许组织检查和评估大量患者数据以识别趋势、模式和相关性。这使得医疗保健从业者能够更好地了解他们的患者群体，使他们能够就治疗计划、干预措施和资源分配做出更准确的决策。医疗保健组织还可以通过采用数据驱动的分析来识别高风险患者、预测未来疾病并主动干预以防止负面结果。同样，人口健康管理是北美医疗保健 CRM 市场对数据驱动洞察和分析需求不断增长的另一个重要驱动因素。人口健康管理侧重于改善整个人口的健康结果，这要求医疗保健组织对其患者群体及其影响健康的因素有广泛的了解。数据驱动的洞察分析允许医疗保健专业人员根据人口统计、临床问题和风险因素等标准对其患者群体进行细分。这使他们能够根据不同患者群体的个人需求个性化医疗服务和治疗计划。
此外，医疗保健 CRM 开发人员将高级分析和人口健康管理功能快速集成到医疗保健 CRM 平台中。这些功能使医疗保健组织能够使用数据来增强临床和运营结果，从而提供更好的患者护理并降低成本。因此，对数据驱动的洞察、分析和人口健康管理的需求不断增长，推动了对医疗保健 CRM 的需求，以改善患者结果、降低成本并提高整体护理质量，从而推动了北美医疗保健 CRM 市场的增长。
北美医疗保健 CRM 市场概览
美国大多数医院和诊所都面临财务和运营压力。医疗保健 CRM 软件主要与医院、诊所和门诊手术中心相关联，用于安排和管理预约，尤其是在急诊科，以及门诊、住院和外科部门的低效预约。高效的患者预约管理仍然是大多数医院和诊所面临的紧迫问题。由于医疗安排不当，患者在公共和私人医疗保健系统中接受优质护理时会遇到延误。2022 年医生预约等待时间和医疗保险和医疗补助接受率调查显示，首次预约医生的平均等待时间为 26 天，比 2017 年增加了 8%，当时的平均等待时间约为 24 天。这导致等待时间延长、排班困难以及公立和私立医疗部门的供需失衡。医疗保健 CRM 软件使医院和诊所能够跟踪患者的到达和离开情况，并实时了解共付额和取消情况。使用软件可以通过预约提醒电话将失约率降低 30%。它增强了整个治疗过程并改善了与患者的沟通。
此外，美国报告的慢性病和急性病患病率很高。根据美国心脏协会的“心脏病和中风统计 - 2023 年更新”，2020 年，冠心病 (CHD) 是美国与 CVD 相关的死亡的主要原因 (41.2%)，其次是中风 (17.3%)、其他 CVD (16.8%)、高血压 (12.9%)、心力衰竭 (9.2%) 和动脉疾病 (2.6%)。根据美国疾病控制和预防中心 (CDC) 的数据，美国 20 岁及以上的成年人中约有 1/20 患有冠状动脉疾病。因此，心血管疾病和其他慢性疾病的高发性推动了美国对医疗安排和采用医疗保健 CRM 的需求。此外，美国医疗保健 IT 的快速采用预计将在未来推动北美医疗保健 CRM 市场的增长。
北美医疗保健 CRM 市场收入和预测到 2030 年（百万美元）
北美医疗保健 CRM 市场细分
北美医疗保健 CRM 市场分为部署模式、产品类型、应用程序和最终用户以及国家/地区。
根据部署模式，北美医疗保健 CRM 市场分为基于云和本地。基于云的部分在 2022 年占据了更大的市场份额。
就产品类型而言，北美医疗保健 CRM 市场分为运营 CRM、分析 CRM 和协作 CRM。运营 CRM 部门在 2022 年占据了最大的市场份额。
按应用划分，北美医疗保健 CRM 市场细分为关系管理、案例管理、案例协调、社区外展等。关系管理部门在 2022 年占据了最大的市场份额。案例管理部分进一步细分为疾病管理和临床试验关系管理。案例协调部分进一步细分为患者信息管理和预授权/资格。社区外展部分是进一步的服务推广/推广和社区健康教育。
按最终用户划分，北美医疗保健 CRM 市场细分为提供商、付款人和其他。提供商部门在 2022 年占据了最大的市场份额。
按国家/地区划分，北美医疗保健 CRM 市场细分为美国、加拿大和墨西哥。 2022 年，美国占据了北美医疗保健 CRM 市场的主导份额。
国际商业机器公司、IQVIA Holdings Inc、微软公司、甲骨文公司、Pegasystems Inc、Pipedrive Inc、Sage Group Plc、Salesforce Inc、SAP SE、ScienceSoft USA Corp、SugarCRM Inc、Veeva Systems Inc、VerioMed Corp、WebMD Ignite Inc 和 Zendesk Inc 是北美医疗保健 CRM 市场的一些领先公司。
Table of Content
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Healthcare CRM Market Landscape
4.1 Overview
4.2 North America PEST Analysis
5. North America Healthcare CRM Market - Key Industry Dynamics
5.1 North America Healthcare CRM Market - Key Industry Dynamics
5.2 Market Drivers
5.2.1 Growing Emphasis on Patient-Cantered Healthcare Delivery
5.2.2 Increasing Demand for Data-Driven Insights, Analytics, and Population Health Management
5.3 Market Restraints
5.3.1 Lack of Data Security and Concerns Related to Patient Information Privacy
5.4 Market Opportunities
5.4.1 Increasing Knowledge About Internet of Things and Artificial Intelligence
5.5 Future Trends
5.5.1 Increasing Acceptance of Digital Health and Mobile CRM Solutions
5.6 Impact of Drivers and Restraints:
6. Healthcare CRM Market - North America Market Analysis
6.1 North America Healthcare CRM Market Revenue (US$ Million), 2022 - 2030
6.2 North America Healthcare CRM Market Forecast and Analysis
7. North America Healthcare CRM Market Analysis - By Deployment Mode
7.1 Cloud Based
7.1.1 Overview
7.1.2 Cloud Based Market, Revenue and Forecast to 2030 (US$ Million)
7.2 On-premise
7.2.1 Overview
7.2.2 On-premise Market, Revenue and Forecast to 2030 (US$ Million)
8. North America Healthcare CRM Market Analysis - By Product Type
8.1 Operational CRM
8.1.1 Overview
8.1.2 Operational CRM Market, Revenue and Forecast to 2030 (US$ Million)
8.2 Analytical CRM
8.2.1 Overview
8.2.2 Analytical CRM Market, Revenue and Forecast to 2030 (US$ Million)
8.3 Collaborative CRM
8.3.1 Overview
8.3.2 Collaborative CRM Market, Revenue and Forecast to 2030 (US$ Million)
9. North America Healthcare CRM Market Analysis - By Application
9.1 Relationship Management
9.1.1 Overview
9.1.2 Relationship Management Market, Revenue and Forecast to 2030 (US$ Million)
9.2 Case Management
9.2.1 Overview
9.2.2 Case Management Market, Revenue and Forecast to 2030 (US$ Million)
9.3 Case Coordination
9.3.1 Overview
9.3.2 Case Coordination Market, Revenue and Forecast to 2030 (US$ Million)
9.4 Community Outreach
9.4.1 Overview
9.4.2 Community Outreach Market, Revenue and Forecast to 2030 (US$ Million)
9.5 Others
9.5.1 Overview
9.5.2 Others Market, Revenue and Forecast to 2030 (US$ Million)
10. North America Healthcare CRM Market Analysis - By End User
10.1 Providers
10.1.1 Overview
10.1.2 Providers Market, Revenue and Forecast to 2030 (US$ Million)
10.2 Payers
10.2.1 Overview
10.2.2 Payers Market, Revenue and Forecast to 2030 (US$ Million)
10.3 Others
10.3.1 Overview
10.3.2 Others Market, Revenue and Forecast to 2030 (US$ Million)
11. North America Healthcare CRM Market - Country Analysis
11.1 North America Healthcare CRM Market Revenue and Forecast and Analysis - By Country
11.2 North America Healthcare CRM Market Revenue and Forecast and Analysis - By Country
11.2.1.1 US: North America Healthcare CRM Market Revenue and Forecast to 2030 (US$ Mn)
11.2.1.1.1 US: North America Healthcare CRM Market Breakdown by Deployment Mode
11.2.1.1.2 US: North America Healthcare CRM Market Breakdown by Product Type
11.2.1.1.3 US: North America Healthcare CRM Market Breakdown by Application
11.2.1.1.3.1 US: North America Healthcare CRM Market Breakdown by Case Management
11.2.1.1.3.2 US: North America Healthcare CRM Market Breakdown by Community Outreach
11.2.1.1.3.3 US: North America Healthcare CRM Market Breakdown by Case Coordination
11.2.1.1.4 US: North America Healthcare CRM Market Breakdown by End User
11.2.1.2 Canada: North America Healthcare CRM Market Revenue and Forecast to 2030 (US$ Mn)
11.2.1.2.1 Canada: North America Healthcare CRM Market Breakdown by Deployment Mode
11.2.1.2.2 Canada: North America Healthcare CRM Market Breakdown by Product Type
11.2.1.2.3 Canada: North America Healthcare CRM Market Breakdown by Application
11.2.1.2.3.1 Canada: North America Healthcare CRM Market Breakdown by Case Management
11.2.1.2.3.2 Canada: North America Healthcare CRM Market Breakdown by Community Outreach
11.2.1.2.3.3 Canada: North America Healthcare CRM Market Breakdown by Case Coordination
11.2.1.2.4 Canada: North America Healthcare CRM Market Breakdown by End User
11.2.1.3 Mexico: North America Healthcare CRM Market Revenue and Forecast to 2030 (US$ Mn)
11.2.1.3.1 Mexico: North America Healthcare CRM Market Breakdown by Deployment Mode
11.2.1.3.2 Mexico: North America Healthcare CRM Market Breakdown by Product Type
11.2.1.3.3 Mexico: North America Healthcare CRM Market Breakdown by Application
11.2.1.3.3.1 Mexico: North America Healthcare CRM Market Breakdown by Case Management
11.2.1.3.3.2 Mexico: North America Healthcare CRM Market Breakdown by Community Outreach
11.2.1.3.3.3 Mexico: North America Healthcare CRM Market Breakdown by Case Coordination
11.2.1.3.4 Mexico: North America Healthcare CRM Market Breakdown by End User
12. Healthcare CRM Market Industry Landscape
12.1 Overview
13. Company Profiles
13.1 Pegasystems Inc
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Sage Group Plc
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 IQVIA Holdings Inc
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 VerioMed Corp
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Pipedrive Inc
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 WebMD Ignite Inc
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Zendesk Inc
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 SugarCRM Inc
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 SAP SE
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Veeva Systems Inc
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
13.11 Oracle Corp
13.11.1 Key Facts
13.11.2 Business Description
13.11.3 Products and Services
13.11.4 Financial Overview
13.11.5 SWOT Analysis
13.11.6 Key Developments
13.12 ScienceSoft USA Corp
13.12.1 Key Facts
13.12.2 Business Description
13.12.3 Products and Services
13.12.4 Financial Overview
13.12.5 SWOT Analysis
13.12.6 Key Developments
13.13 Microsoft Corp
13.13.1 Key Facts
13.13.2 Business Description
13.13.3 Products and Services
13.13.4 Financial Overview
13.13.5 SWOT Analysis
13.13.6 Key Developments
13.14 Salesforce Inc
13.14.1 Key Facts
13.14.2 Business Description
13.14.3 Products and Services
13.14.4 Financial Overview
13.14.5 SWOT Analysis
13.14.6 Key Developments
13.15 International Business Machines Corp
13.15.1 Key Facts
13.15.2 Business Description
13.15.3 Products and Services
13.15.4 Financial Overview
13.15.5 SWOT Analysis
13.15.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary of Terms
List of Tables
Table 1. North America Healthcare CRM Market Segmentation
Table 2. Largest Healthcare Data Breaches (2009-2022) as per the HIPAA Journal
Table 3. North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Million)
Table 4. North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Million) - By Deployment Mode
Table 5. North America Healthcare CRM Market - Revenue and Forecast to 2030(US$ Million) - By Product Type
Table 6. North America Healthcare CRM Market - Revenue and Forecast to 2030(US$ Million) - By Application
Table 7. North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Million) - By End User
Table 8. US: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Deployment Mode
Table 9. US: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Product Type
Table 10. US: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Application
Table 11. US: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Management
Table 12. US: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Community Outreach
Table 13. US: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Coordination
Table 14. US: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By End User
Table 15. Canada: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Deployment Mode
Table 16. Canada: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Product Type
Table 17. Canada: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Application
Table 18. Canada: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Management
Table 19. Canada: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Community Outreach
Table 20. Canada: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Coordination
Table 21. Canada: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By End User
Table 22. Mexico: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Deployment Mode
Table 23. Mexico: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Product Type
Table 24. Mexico: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Application
Table 25. Mexico: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Management
Table 26. Mexico: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Community Outreach
Table 27. Mexico: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Coordination
Table 28. Mexico: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By End User
Table 29. Recent Growth Strategies in the Healthcare CRM Market
Table 30. Glossary of Terms, Healthcare CRM Market
List of Figures
Figure 1. North America Healthcare CRM Market Segmentation, By Country
Figure 2. North America PEST Analysis
Figure 3. Impact Analysis of Drivers and Restraints
Figure 4. North America Healthcare CRM Market Revenue (US$ Million), 2022 - 2030
Figure 5. North America Healthcare CRM Market Share (%) - By Deployment Mode, 2022 and 2030
Figure 6. Cloud Based Market Revenue and Forecasts to 2030 (US$ Million)
Figure 7. On-premise Market Revenue and Forecasts to 2030 (US$ Million)
Figure 8. North America Healthcare CRM Market Share (%) - By Product Type, 2022 and 2030
Figure 9. Operational CRM Market Revenue and Forecasts to 2030 (US$ Million)
Figure 10. Analytical CRM Market Revenue and Forecasts to 2030 (US$ Million)
Figure 11. Collaborative CRM Market Revenue and Forecasts to 2030 (US$ Million)
Figure 12. North America Healthcare CRM Market Share (%) - By Application, 2022 and 2030
Figure 13. Relationship Management Market Revenue and Forecasts to 2030 (US$ Million)
Figure 14. Case Management Market Revenue and Forecasts to 2030 (US$ Million)
Figure 15. Case Coordination Market Revenue and Forecasts to 2030 (US$ Million)
Figure 16. Community Outreach Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 18. North America Healthcare CRM Market Share (%) - By End User, 2022 and 2030
Figure 19. Providers Market Revenue and Forecasts to 2030 (US$ Million)
Figure 20. Payers Market Revenue and Forecasts to 2030 (US$ Million)
Figure 21. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 22. North America Healthcare CRM Market Breakdown by Key Countries - Revenue (2022) (US$ Million)
Figure 23. North America Healthcare CRM Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. US: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn)
Figure 25. Canada: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn)
Figure 26. Mexico: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn)
1. International Business Machines Corp
2. IQVIA Holdings Inc
3. Microsoft Corp
4. Oracle Corp
5. Pegasystems Inc
6. Pipedrive Inc
7. Sage Group Plc
8. Salesforce Inc
9. SAP SE
10. ScienceSoft USA Corp
11. SugarCRM Inc
12. Veeva Systems Inc
13. VerioMed Corp
14. WebMD Ignite Inc
15. Zendesk Inc
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America healthcare CRM market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the North America healthcare CRM market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth North America market trends and outlook coupled with the factors driving the North America healthcare CRM market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.