No. of Pages: 148 | Report Code: BMIRE00025638 | Category: Technology, Media and Telecommunications
在过去 50 年里，体育的相关性和受欢迎程度催生了一个新的行业，即体育产业。如果供应商能够向客户提供快速、准确且信息丰富的信息，那么客户忠诚度和保留率就会提高。没有商业运作的资金，职业体育组织就无法成功运作。重大体育赛事已成为商业的重要组成部分，体育赞助规模不断扩大。体育组织依靠出售电视转播权、赞助资金和门票销售来组织体育赛事。体育运动变得更加商业化，产生了更多的促销和赞助。参与赞助计划的企业可以获得其品牌的认可并扩大其足迹。另一方面，赞助公司获得了具体和无形的优势，例如增加品牌曝光度并向利益相关者展示公司的良好形象。企业可以通过提高消费者对其产品和服务的认识、使用现代广告以及将自己的品牌与其他品牌区分开来从赞助中受益。体育赞助是一种明智且多样化的营销策略，为组织提供了很多可能性。赞助使企业能够跨越国界与国际客户互动，他们利用这些计划来实现各种企业目标和营销计划，预计这将进一步推动北美市场的发展。
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北美活动市场细分
北美活动市场根据活动类型、类型、收入来源、组织者、企业规模、应用程序和国家/地区进行细分。就活动类型而言，市场分为虚拟、混合和实体。到 2022 年，实体细分市场将主导市场。虚拟细分市场又细分为网络研讨会和其他形式。其他细分市场将在 2022 年主导市场。根据应用，北美活动市场分为 B2B 和 B2C。到2022年，B2B细分市场将占据市场主导地位。从企业规模来看，市场分为中小企业和大型企业。大型企业细分市场将在 2022 年主导市场。就收入来源而言，北美活动市场分为门票销售、赞助等。到 2022 年，赞助细分市场将主导市场。根据组织者，市场分为企业、体育、教育、娱乐等。到2022年，娱乐领域将占据最大的市场份额。从类型来看，北美活动市场分为音乐会、节日、体育、展览和会议、企业活动和研讨会等。到 2022 年，企业活动和研讨会细分市场将主导市场。按国家/地区划分，北美活动市场分为美国、加拿大和墨西哥。美国将在 2022 年占据市场主导地位。
北美活动市场的主要参与者包括访问目的地；服务;安舒茨娱乐集团； ATPI 有限公司； BCD 会议与会议活动；科文特公司；娱乐亚洲； Live Nation 全球有限公司；民意调查之星；和 StubHub。
Strategic insights for North America Events involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 322.18 Billion |
| Market Size by 2028 | US$ 617.91 Billion |
| Global CAGR (2021 - 2028) | 11.5% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2028 |
| Segments Covered |
By 活动类型
|
| Regions and Countries Covered | 北美
|
| Market leaders and key company profiles |
The regional scope of North America Events refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The North America Events Market is valued at US$ 322.18 Billion in 2022, it is projected to reach US$ 617.91 Billion by 2028.
As per our report North America Events Market, the market size is valued at US$ 322.18 Billion in 2022, projecting it to reach US$ 617.91 Billion by 2028. This translates to a CAGR of approximately 11.5% during the forecast period.
The North America Events Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the North America Events Market report:
The North America Events Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The North America Events Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the North America Events Market value chain can benefit from the information contained in a comprehensive market report.
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