北美人工智能营销市场预测至 2028 年 - COVID-19 影响和区域分析（按产品（解决方案和服务）、应用程序（社交媒体广告、搜索广告、动态定价、虚拟助理、内容管理、销售和营销自动化、分析）平台等）和最终用途行业（BFSI、零售、消费品、媒体和娱乐等）
No. of Pages: 172 | Report Code: TIPRE00022953 | Category: Technology, Media and Telecommunications
No. of Pages: 172 | Report Code: TIPRE00022953 | Category: Technology, Media and Telecommunications
北美包括美国、加拿大和墨西哥。美国在现代技术、生活水平、基础设施等方面都是发达国家。在整个北美，技术进步带来了高度竞争的市场。因此，随着客户对高质量产品和应用的需求不断增加，市场参与者不断专注于创新，以尽可能最好的方式为客户服务。北美人工智能市场主要受到大数据分析和其他技术日益普及的推动。此外，扩大采用以客户为中心的营销策略是推动北美人工智能营销市场增长的主要因素。
北美是采用和开发新技术的最重要地区之一。得益于促进创新的有利政府政策、庞大的工业基础和高购买力，特别是在美国和加拿大等发达国家。因此，任何对工业增长的影响预计都会对该地区的经济增长产生负面影响。此外，COVID-19 对企业的营销产生了积极影响。根据 Worldometer 的数据，截至 2021 年 4 月 20 日，仅美国就登记了 32,475,043 例病例。在前九个月中，管理费用，包括销售、研究和费用，由于大流行期间采取了严厉的措施，各种供应商的开发（研发）和管理出现了不利的影响。尽管受到全球疫情影响，盈利仍有所改善，主要得益于成本结构的持续优化。此外，由于北美病例不断增加，许多政府当局认为重要的正在进行的项目并未停止，而且疫情中对人工智能的需求也有所增加。
市场概况与动态
北美人工智能营销市场，预计到2028年将达到358.6311亿美元
百万美元预计将从 2021 年的 51.9221 亿美元增长。从 2021 年到 2028 年，该市场预计将以 31.8% 的复合年增长率增长。云计算正在降低寻求从计算密集型业务分析中获利的小型公司的进入壁垒，而这些分析以前只对大公司。较小的公司越来越多地获得人工智能的机会。这些基于云的人工智能解决方案有效地允许并增强了人工智能的采用。基于云的应用程序和服务可以让用户立即访问硬件服务，无需前期资本投资，从而加快许多行业的上市时间。因此，云已成为一种适应性强的基础设施，可以由可以通过多种方式使用它的不同最终用户共享。北美人工智能营销市场分为产品、应用、最终用途行业和国家。根据产品提供，市场分为解决方案和服务。解决方案领域在 2020 年占据市场主导地位，服务领域预计将在预测期内增长最快。根据应用，市场分为社交媒体广告、搜索广告、动态定价、虚拟助理、内容管理、销售和营销。营销自动化、分析平台等。社交媒体广告领域在 2020 年占据市场主导地位，而虚拟助手领域预计将在预测期内增长最快。根据最终用途行业，市场分为 BFSI、零售、消费品、媒体和娱乐等。 BFSI 细分市场在 2020 年占据市场主导地位，零售细分市场预计将在预测期内增长最快。
准备这份北美营销市场人工智能报告时参考的一些主要一手和二手资料包括公司网站、年度报告、财务报告、国家政府文件和统计数据库等。报告中列出的主要公司有埃森哲；土坯；情感；亚马逊网络服务；比达尔戈；认知量表； IBM公司；微软公司;诺瓦塔斯（Amplero）有限公司；甲骨文公司； Salesforce.com, Inc.； SAP 系统公司； SAS 研究所公司；和 Xilinx, Inc. 等。
Strategic insights for North America Artificial Intelligence in Marketing involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 5,192.21 Million |
| Market Size by 2028 | US$ 35,863.11 Million |
| Global CAGR (2021 - 2028) | 31.8% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By 产品
|
| Regions and Countries Covered | 北美
|
| Market leaders and key company profiles |
The regional scope of North America Artificial Intelligence in Marketing refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The North America Artificial Intelligence in Marketing Market is valued at US$ 5,192.21 Million in 2021, it is projected to reach US$ 35,863.11 Million by 2028.
As per our report North America Artificial Intelligence in Marketing Market, the market size is valued at US$ 5,192.21 Million in 2021, projecting it to reach US$ 35,863.11 Million by 2028. This translates to a CAGR of approximately 31.8% during the forecast period.
The North America Artificial Intelligence in Marketing Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the North America Artificial Intelligence in Marketing Market report:
The North America Artificial Intelligence in Marketing Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The North America Artificial Intelligence in Marketing Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the North America Artificial Intelligence in Marketing Market value chain can benefit from the information contained in a comprehensive market report.
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