中东和非洲社交媒体管理市场预测至 2028 年 - COVID-19 影响和区域分析 - 按组件（解决方案和服务）、部署（本地和基于云）、企业规模 [中小企业 (SME) ）和大型企业]、应用程序（销售和营销管理、客户体验管理、竞争情报、风险管理和欺诈检测）和垂直领域（IT 和电信、BFSI、医疗保健、媒体和娱乐、零售等）

中东和中东地区非洲社交媒体管理市场预计将从2022年的7.610亿美元增至2028年的23.587亿美元；预计 2022 年至 2028 年复合年增长率为 20.7%。

社交媒体正在从与朋友交流信息的终极渠道，通过社交商务在线购物以及商业、新闻和营销。此外，由于 COVID-19 大流行，消费者习惯正在发生变化，人们使用社交媒体进行联系、娱乐、查找信息和购物。此外，一些垂直行业的流量也出现了大幅增长。社交媒体对企业产生巨大影响。 Facebook、Instagram、Twitter、LinkedIn 和 YouTube 等平台目前被用来推广品牌和宣传新产品，是提供客户服务和解决纠纷的有效媒体。虽然小企业主并不总是需要聘请单独的社交媒体团队，但一些员工应该善于选择和使用一个或多个社交媒体平台。

此外，社交媒体和商业结合在一起，为许多公司提供了无与伦比的品牌机会。新旧品牌可以通过社交媒体资料、内容共享和基于平台的广告在网上建立或重塑自己。一些企业主要通过社交媒体帖子和广告来建立消费者基础并创收。

广泛的社交媒体渗透有利于企业的业务扩张、扩大影响力并解决争端，从而成为中东和非洲地区的驱动因素。非洲社交媒体管理市场。中东和中东地区非洲社交媒体管理市场预计在预测期内将以可观的复合年增长率增长。

中东和非洲到 2028 年非洲社交媒体管理市场收入及预测（百万美元）

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中东和中东地区非洲社交媒体管理市场细分

中东和非洲非洲社交媒体管理市场按组件、部署、组织规模、应用程序、垂直领域和国家/地区进行细分。根据组件，市场分为解决方案和服务。到 2022 年，解决方案细分市场将以更高的市场份额引领市场。

根据部署，市场分为基于云的和基于云的解决方案。内部部署。基于云的细分市场在 2022 年以更高的市场份额引领市场。

根据组织规模，市场分为中小企业和大型企业。大型企业细分市场在 2022 年以更高的市场份额引领市场。

根据应用，市场分为销售和营销管理、客户体验管理、竞争情报、风险管理和欺诈检测。 2022 年，销售和营销管理细分市场的市场份额最高。

根据垂直领域，市场分为 BFSI、零售、医疗保健、IT 和电信、媒体和娱乐等。 BFSI 细分市场在 2022 年以最高的市场份额引领市场。

根据国家/地区，市场分为沙特阿拉伯、阿联酋、南非和中东和非洲其他国家。沙特阿拉伯引领中东和中东地区到2022年，非洲社交媒体管理市场的市场份额最高。

在中东和非洲运营的主要公司非洲社交媒体管理市场是Adobe； IBM公司；谷歌有限责任公司；甲骨文公司； Salesforce.com, Inc.； HubSpot公司； Zoho 公司列兵。有限公司；融水；品牌观察；这些公司在市场上运作，并为中东和非洲地区的增长贡献了大量收入。非洲社交媒体管理市场。

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 MEA Social Media Management Market – By Component

1.3.2 MEA Social Media Management Market – By Deployment

1.3.3 MEA Social Media Management Market – By Enterprise Size

1.3.4 MEA Social Media Management Market – By Application

1.3.5 MEA Social Media Management Market – By Vertical

1.3.6 MEA Social Media Management Market – By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. MEA Social Media Management Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 MEA

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. MEA Social Media Management Market - Key Market Dynamics

5.1 Market Drivers

5.1.1 Rising Reach of Social Media

5.1.2 Increasing Focus on Competitive Intelligence

5.2 Market Restraints

5.2.1 Data Privacy Concerns with Social Media

5.3 Market Opportunities

5.3.1 Growing Demand for Social Media Management Among SMEs

5.4 Future Trends

5.4.1 Continuous Improvements in Internet Technology

5.5 Impact Analysis of Drivers and Restraints

6. MEA Social Media Management Market –Market Analysis

6.1 MEA Social Media Management Market Forecast and Analysis

7. MEA Social Media Management Market Analysis – By Component

7.1 Overview

7.2 MEA Social Media Management Market, By Component (2021 and 2028)

7.3 Solution

7.3.1 Overview

7.3.2 Solution: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Service

7.4.1 Service: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

8. MEA Social Media Management Market Analysis – By Deployment

8.1 Overview

8.2 MEA Social Media Management Market, By Deployment (2021 and 2028)

8.3 Cloud-based

8.3.1 Overview

8.3.2 Cloud-based: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

8.4 On-premises

8.4.1 On-premises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

9. MEA Social Media Management Market Analysis – By Enterprise Size

9.1 Overview

9.2 MEA Social Media Management Market, By Enterprise Size (2021 and 2028)

9.3 SMEs

9.3.1 Overview

9.3.2 SMEs: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

9.4 Large Enterprises

9.4.1 Large Enterprises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10. MEA Social Media Management Market Analysis – By Application

10.1 Overview

10.2 Social Media Management, by Application (2021 and 2028)

10.3 Sales and Marketing Management

10.3.1 Overview

10.3.2 Sales and Marketing Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.4 Customer Experience Management

10.4.1 Overview

10.4.2 Customer Experience Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.5 Competitive Intelligence

10.5.1 Overview

10.5.2 Competitive Intelligence: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.6 Risk Management and Fraud Detection

10.6.1 Overview

10.6.2 Risk Management and Fraud Detection: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11. MEA Social Media Management Market Analysis – By Vertical

11.1 Overview

11.2 MEA Social Media Management Market, By Vertical (2021 and 2028)

11.3 BFSI

11.3.1 Overview

11.3.2 BFSI: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.4 Retail

11.4.1 Retail: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.5 Healthcare

11.5.1 Healthcare: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.6 IT and Telecommunications

11.6.1 IT and Telecommunications: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.7 Media and Entertainment

11.7.1 Media and Entertainment: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.8 Others

11.8.1 Others: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

12. MEA Social Media Management Market – Country Analysis

12.1 MEA: MEA Social Media Management Market

12.1.1 Overview

12.1.2 Middle East and Africa: Social Media Management, by Key Country

12.1.2.1 Saudi Arabia MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.1.1 Saudi Arabia: Social Media Management, By Component

12.1.2.1.2 Saudi Arabia: MEA Social Media Management Market, By Application

12.1.2.1.3 Saudi Arabia: MEA Social Media Management Market, By Vertical

12.1.2.1.4 Saudi Arabia: MEA Social Media Management Market, By Deployment

12.1.2.1.5 Saudi Arabia: MEA Social Media Management Market, By Enterprise Size

12.1.2.2 UAE MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.2.1 UAE: Social Media Management, By Component

12.1.2.2.2 UAE: MEA Social Media Management Market, By Application

12.1.2.2.3 UAE: MEA Social Media Management Market, By Vertical

12.1.2.2.4 UAE: MEA Social Media Management Market, By Deployment

12.1.2.2.5 UAE: MEA Social Media Management Market, By Enterprise Size

12.1.2.3 South Africa MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.3.1 South Africa: Social Media Management, By Component

12.1.2.3.2 South Africa: MEA Social Media Management Market, By Application

12.1.2.3.3 South Africa: MEA Social Media Management Market, By Vertical

12.1.2.3.4 South Africa: MEA Social Media Management Market, By Deployment

12.1.2.3.5 South Africa: MEA Social Media Management Market, By Enterprise Size

12.1.2.4 Rest of MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.4.1 Rest of MEA: Social Media Management, By Component

12.1.2.4.2 Rest of MEA: MEA Social Media Management Market, By Application

12.1.2.4.3 Rest of MEA: MEA Social Media Management Market, By Vertical

12.1.2.4.4 Rest of MEA: MEA Social Media Management Market, By Deployment

12.1.2.4.5 Rest of MEA: MEA Social Media Management Market, By Enterprise Size

13. Industry Landscape

13.1 Market Initiative

13.2 Merger and Acquisition

13.3 New Development

14. Company Profiles

14.1 Adobe

14.1.1 Key Facts

14.1.2 Business Description

14.1.3 Products and Services

14.1.4 Financial Overview

14.1.5 SWOT Analysis

14.1.6 Key Developments

14.2 IBM Corporation

14.2.1 Key Facts

14.2.2 Business Description

14.2.3 Products and Services

14.2.4 Financial Overview

14.2.5 SWOT Analysis

14.2.6 Key Developments

14.3 Google LLC

14.3.1 Key Facts

14.3.2 Business Description

14.3.3 Products and Services

14.3.4 Financial Overview

14.3.5 SWOT Analysis

14.3.6 Key Developments

14.4 Oracle Corporation

14.4.1 Key Facts

14.4.2 Business Description

14.4.3 Products and Services

14.4.4 Financial Overview

14.4.5 SWOT Analysis

14.4.6 Key Developments

14.5 Salesforce.com, inc.

14.5.1 Key Facts

14.5.2 Business Description

14.5.3 Products and Services

14.5.4 Financial Overview

14.5.5 SWOT Analysis

14.5.6 Key Developments

14.6 HubSpot, Inc.

14.6.1 Key Facts

14.6.2 Business Description

14.6.3 Products and Services

14.6.4 Financial Overview

14.6.5 SWOT Analysis

14.6.6 Key Developments

14.7 Zoho Corporation Pvt. Ltd.

14.7.1 Key Facts

14.7.2 Business Description

14.7.3 Products and Services

14.7.4 Financial Overview

14.7.5 SWOT Analysis

14.7.6 Key Developments

14.8 Meltwater

14.8.1 Key Facts

14.8.2 Business Description

14.8.3 Products and Services

14.8.4 Financial Overview

14.8.5 SWOT Analysis

14.8.6 Key Developments

14.9 Brandwatch

14.9.1 Key Facts

14.9.2 Business Description

14.9.3 Products and Services

14.9.4 Financial Overview

14.9.5 SWOT Analysis

14.9.6 Key Developments

14.10 Sprout Social, Inc.

14.10.1 Key Facts

14.10.2 Business Description

14.10.3 Products and Services

14.10.4 Financial Overview

14.10.5 SWOT Analysis

14.10.6 Key Developments

15. Appendix

15.1 About The Insight Partners

15.2 Glossary

LIST OF TABLES

Table 1. MEA Social Media Management Market, Revenue and Forecast, 2019–2028 (US$ Mn)

Table 2. Saudi Arabia: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 3. Saudi Arabia: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 4. Saudi Arabia: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 5. Saudi Arabia: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 6. Saudi Arabia: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 7. UAE: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 8. UAE: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 9. UAE: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 10. UAE: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 11. UAE: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 12. South Africa: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 13. South Africa: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 14. South Africa: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 15. South Africa: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 16. South Africa: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 17. Rest of MEA: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 18. Rest of MEA: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 19. Rest of MEA: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 20. Rest of MEA: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 21. Rest of MEA: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 22. Glossary of Terms, MEA Social Media Management Market

LIST OF FIGURES

Figure 1. MEA Social Media Management Market Segmentation

Figure 2. MEA Social Media Management Market Segmentation – Country

Figure 3. MEA Social Media Management Market Overview

Figure 4. MEA Social Media Management Market, By Component

Figure 5. MEA Social Media Management Market, By Deployment

Figure 6. MEA Social Media Management Market, By Enterprise Size

Figure 7. MEA Social Media Management Market, By Application

Figure 8. MEA Social Media Management Market, By Vertical

Figure 9. MEA Social Media Management Market, By Country

Figure 10. MEA: PEST Analysis

Figure 11. MEA Social Media Management Market Ecosystem Analysis

Figure 12. MEA Expert Opinion

Figure 13. MEA Social Media Management Market Impact Analysis of Drivers and Restraints

Figure 14. MEA Social Media Management Market, Forecast and Analysis (US$ Mn)

Figure 15. MEA Social Media Management Market Revenue Share, by Component (2021 and 2028)

Figure 16. Solution: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 17. Service: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18. MEA Social Media Management Market Revenue Share, by Deployment (2021 and 2028)

Figure 19. Cloud-based: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20. On-premises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21. MEA Social Media Management Market Revenue Share, by Enterprise Size (2021 and 2028)

Figure 22. SMEs: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23. Large Enterprises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24. MEA Social Media Management Market Revenue Share, by Application (2021 and 2028)

Figure 25. Sales and Marketing Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 26. Customer Experience Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27. Competitive Intelligence: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28. Risk Management and Fraud Detection: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29. MEA Social Media Management Market Revenue Share, by Vertical (2021 and 2028)

Figure 30. BFSI: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 31. Retail: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 32. Healthcare: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 33. IT and Telecommunications: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 34. Media and Entertainment: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 35. Others: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 36. Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)

Figure 37. Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)

Figure 38. Saudi Arabia MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Figure 39. UAE MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Figure 40. South Africa MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Figure 41. Rest of MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa social media management market.
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in Middle East & Africa social media management market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the social media management market as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.

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