中东和非洲社交媒体分析市场预测至 2028 年 - COVID-19 影响和区域分析 - 按组件 [解决方案和服务（专业服务和托管服务）]、应用程序（客户体验管理、竞争情报、销售和营销管理等）、部署（云和本地）、组织规模（大型企业和中小企业）和垂直行业（BFSI、IT 和电信、媒体和娱乐、零售和电子商务等）

中东和中东地区的社交媒体分析市场非洲预计将从2022年的3.1816亿美元增长到2028年的9.1245亿美元；预计2022年至2028年复合年增长率为19.2%。

业务需求向上情报 (BI)

企业竞争力的增强可归因于各个国家不同的几个因素。全球化、工业 4.0 的普及、促销活动的增加、品牌知名度的提高以及消费者对价格敏感度的提高是推动这一趋势的几个主要因素。因此，为了获得竞争优势，大多数企业一直在探索获取竞争对手情报的新途径。商业智能 (BI) 使用不同的解决方案和服务将收集的数据转化为可行的见解。传统商业智能主要局限于识别竞争对手并收集尽可能多的信息，但无法从多变量数据指针中构建、分析和提供有意义的见解。社交媒体分析解决方案和服务可以提供各种 BI 信息。它可以帮助识别竞争对手，了解他们使用哪些社交媒体平台以及如何利用社交媒体平台，了解他们的策略，将自己的社交结果与竞争对手进行比较，以及识别社交策略中的差距或威胁。此外，社交媒体分析可以帮助对广告活动进行绩效基准测试，了解适当的发布时间，揭示客户的痛点，并将自己的品牌与竞争对手区分开来。这些好处导致通过社交媒体分析收集 BI 的需求不断增长。例如，Northern Light Group, LLC 帮助其一位客户通过开发和管理知识管理平台来获得 BI。北极光商业新闻和其他 5 个基于订阅的市场情报来源向该平台提供数据。同样，Napoleon Sp. 开发的 NapoleonCat。 z oo 一直在帮助收藏金属海报电子商务网站 Displate (GWD CONCEPT Sp. z oo) 分析其社交媒体表现、与新客户建立联系并收集竞争对手等的 BI。所有这些因素共同推动了社交媒体分析市场的增长。过去几年出现了几家提供社交媒体分析解决方案的初创公司，这再次表明企业对社交媒体分析的重视程度与日俱增。 NeenerAnalytics、Catalytics Datum、Astroscreen、ViralStat 和 CircusSocial 是提供此类解决方案的一些著名初创公司。 CircusSocial 于 2021 年筹集了 100 万美元为其业务活动提供资金，这表明风险投资家对其解决方案的需求充满信心。对商业智能和社交媒体分析不断增长的需求正在促进多家此类初创公司的发展。

市场概览

中东和非洲地区的社交媒体分析市场包括南非、沙特阿拉伯、阿联酋和中东和非洲其他地区。沙特阿拉伯是制定并出台人工智能国家政策的国家之一。预计中东和非洲地区的工业化将迅速崛起，从而导致城市化，这将进一步推动该地区的整体经济。海湾国家经济发达，而非洲国家经济状况尚待提高。沙特阿拉伯数据和人工智能局（SDAIA）推出了一项人工智能政策，以引领该国向数据驱动型经济转型。此外，该国的2030年愿景旨在创建可持续城市并确保重要经济部门的资源得到最佳利用。这使得政府意识到人工智能和自动化对于提高其技能的重要性。此外，该国计划启动教育改革，以匹配人工智能和数字技能。因此，人工智能的发展将增强其在数据分析方面的应用，从而为社交媒体分析市场提供增长机会。

中东和中东地区非洲社交媒体分析市场收入及预测至 2028 年（百万美元）

中东和中东地区非洲社交媒体分析市场细分

中东和非洲非洲社交媒体分析市场根据组件、应用程序、部署、组织规模、垂直领域和国家/地区进行细分。根据组件，市场分为解决方案和服务。解决方案细分市场将在 2022 年占据更大的市场份额。此外，该组件又分为专业服务和托管服务。

根据应用，市场分为客户体验管理、竞争情报、销售和服务。营销管理等。竞争情报领域在 2022 年占据最大的市场份额。
基于在部署方面，市场分为云和本地。云细分市场在 2022 年占据更大的市场份额。
根据组织规模，市场分为大型企业和中小企业。大型企业细分市场在 2022 年占据更大的市场份额。
根据垂直方向，市场分为 BFSI、IT 和 BFSI。电信、媒体和娱乐、零售和电子商务及其他。零售与零售业电子商务细分市场在 2022 年占据最大市场份额。
根据国家/地区，市场分为南非、沙特阿拉伯阿拉伯、阿联酋和中东其他地区及地区非洲。阿联酋在 2022 年占据主导市场份额。

Cision Ltd.； Hootsuite 公司； IBM公司； Meltwater NV；甲骨文公司；质量国际公司； Salesforce 公司；新芽社交公司； Talkwalker Sarl； Zoho 公司列兵。有限公司是在中东和中东地区运营的领先公司。非洲社交媒体分析市场。

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 MEA Social Media Analytics Market – By Component

1.3.2 MEA Social Media Analytics Market – By Application

1.3.3 MEA Social Media Analytics Market – By Deployment

1.3.4 MEA Social Media Analytics Market – By Organization Size

1.3.5 MEA Social Media Analytics Market – By Vertical

1.3.6 MEA Social Media Analytics Market- By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. MEA Social Media Analytics Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 MEA

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. MEA Social Media Analytics Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Developing Importance of Social Media Platforms

5.1.2 Upward Demand for Business Intelligence (BI)

5.2 Market Restraints

5.2.1 Data Discretion and Security Concerns

5.3 Market Opportunities

5.3.1 Rising Number of Social Media Operators in Developing Nations

5.3.2 Collective Usage of Social Media Analytics by Law Enforcement Agencies (LEA)

5.4 Future Trends

5.4.1 Increasing Amalgamation of AI in Social Media Analytics

5.4.2 Growing Importance of Customer Skill Management

5.5 Impact Analysis of Drivers and Restraints

6. Social Media Analytics Market – MEA Analysis

6.1 MEA Social Media Analytics Market Overview

6.2 MEA Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

7. MEA Social Media Analytics Market Analysis – By Component

7.1 Overview

7.2 Social Media Analytics Market, By Component (2021 and 2028)

7.3 Solutions

7.3.1 Overview

7.3.2 Solutions: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

7.4 Services

7.4.1 Overview

7.4.2 Services: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

7.4.2.1 Professional Services

7.4.2.1.1 Overview

7.4.2.1.2 Professional Services Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

7.4.2.2 Managed Services

7.4.2.2.1 Overview

7.4.2.2.2 Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

8. MEA Social Media Analytics Market Analysis – By Application

8.1 Overview

8.2 Social Media Analytics Market Breakdown, By Application, 2021 & 2028

8.3 Customer Experience Management

8.3.1 Overview

8.3.2 Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)

8.4 Competitive Intelligence

8.4.1 Overview

8.4.2 Competitive Intelligence Market Revenue and Forecast to 2028 (US$ Million)

8.5 Sales and Marketing Management

8.5.1 Overview

8.5.2 Sales and Marketing Management Market Revenue and Forecast to 2028 (US$ Million)

8.7 Others

8.7.1 Overview

8.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)

9. MEA Social Media Analytics Market Analysis – By Deployment

9.1 Overview

9.2 Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028

9.3 Cloud

9.3.1 Overview

9.3.2 Cloud Market Revenue and Forecast to 2028 (US$ Million)

9.4 On-Premise

9.4.1 Overview

9.4.2 On-Premise Market Revenue and Forecast to 2028 (US$ Million)

10. MEA Social Media Analytics Market Analysis – By Organization Size

10.1 Overview

10.2 Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028

10.3 Large Enterprises

10.3.1 Overview

10.3.2 Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)

10.4 SMEs

10.4.1 Overview

10.4.2 SMEs Market Revenue and Forecast to 2028 (US$ Million)

11. MEA Social Media Analytics Market Analysis – By Vertical

11.1 Overview

11.2 Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028

11.3 BFSI

11.3.1 Overview

11.3.2 BFSI Market Revenue and Forecast to 2028 (US$ Million)

11.4 IT & Telecom

11.4.1 Overview

11.4.2 IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)

11.5 Media & Entertainment

11.5.1 Overview

11.5.2 Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)

11.6 Retail & e-Commerce

11.6.1 Overview

11.6.2 Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)

11.7 Others

11.7.1 Overview

11.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)

12. MEA Social Media Analytics Market – by Country Analysis

12.1 MEA: Social Media Analytics Market

12.1.1 Overview

12.1.2 MEA Social Media Analytics Market Breakdown, by Country

12.1.2.1 South Africa Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.1.1 South Africa Social Media Analytics Market Breakdown, By Component

12.1.2.1.1.1 South Africa Social Media Analytics Market Breakdown, By Services

12.1.2.1.2 South Africa Social Media Analytics Market Breakdown, By Application

12.1.2.1.3 South Africa Social Media Analytics Market Breakdown, By Deployment

12.1.2.1.4 South Africa Social Media Analytics Market Breakdown, By Organization Size

12.1.2.1.5 South Africa Social Media Analytics Market Breakdown, By Vertical

12.1.2.2 Saudi Arabia Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.2.1 Saudi Arabia Social Media Analytics Market Breakdown, By Component

12.1.2.2.1.1 Saudi Arabia Social Media Analytics Market Breakdown, By Services

12.1.2.2.2 Saudi Arabia Social Media Analytics Market Breakdown, By Application

12.1.2.2.3 Saudi Arabia Social Media Analytics Market Breakdown, By Deployment

12.1.2.2.4 Saudi Arabia Social Media Analytics Market Breakdown, By Organization Size

12.1.2.2.5 Saudi Arabia Social Media Analytics Market Breakdown, By Vertical

12.1.2.3 UAE Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.3.1 UAE Social Media Analytics Market Breakdown, By Component

12.1.2.3.1.1 UAE Social Media Analytics Market Breakdown, By Services

12.1.2.3.2 UAE Social Media Analytics Market Breakdown, By Application

12.1.2.3.3 UAE Social Media Analytics Market Breakdown, By Deployment

12.1.2.3.4 UAE Social Media Analytics Market Breakdown, By Organization Size

12.1.2.3.5 UAE Social Media Analytics Market Breakdown, By Vertical

12.1.2.4 Rest of MEA Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.4.1 Rest of MEA Social Media Analytics Market Breakdown, By Component

12.1.2.4.1.1 Rest of MEA Social Media Analytics Market Breakdown, By Services

12.1.2.4.2 Rest of MEA Social Media Analytics Market Breakdown, By Application

12.1.2.4.3 Rest of MEA Social Media Analytics Market Breakdown, By Deployment

12.1.2.4.4 Rest of MEA Social Media Analytics Market Breakdown, By Organization Size

12.1.2.4.5 Rest of MEA Social Media Analytics Market Breakdown, By Vertical

13. Industry Landscape

13.1 Overview

13.2 Market Initiative

13.3 Merger and Acquisition

14. Company Profiles

14.1 Cision Ltd.

14.1.1 Key Facts

14.1.2 Business Description

14.1.3 Products and Services

14.1.4 Financial Overview

14.1.5 SWOT Analysis

14.1.6 Key Developments

14.2 Hootsuite Inc.

14.2.1 Key Facts

14.2.2 Business Description

14.2.3 Products and Services

14.2.4 Financial Overview

14.2.5 SWOT Analysis

14.2.6 Key Developments

14.3 IBM Corporation

14.3.1 Key Facts

14.3.2 Business Description

14.3.3 Products and Services

14.3.4 Financial Overview

14.3.5 SWOT Analysis

14.3.6 Key Developments

14.4 Meltwater N. V

14.4.1 Key Facts

14.4.2 Business Description

14.4.3 Products and Services

14.4.4 Financial Overview

14.4.5 SWOT Analysis

14.4.6 Key Developments

14.5 Oracle Corporation

14.5.1 Key Facts

14.5.2 Business Description

14.5.3 Products and Services

14.5.4 Financial Overview

14.5.5 SWOT Analysis

14.5.6 Key Developments

14.6 Qualtrics International Inc.

14.6.1 Key Facts

14.6.2 Business Description

14.6.3 Products and Services

14.6.4 Financial Overview

14.6.5 SWOT Analysis

14.6.6 Key Developments

14.7 Salesforce, Inc.

14.7.1 Key Facts

14.7.2 Business Description

14.7.3 Products and Services

14.7.4 Financial Overview

14.7.5 SWOT Analysis

14.7.6 Key Developments

14.8 Sprout Social, Inc.

14.8.1 Key Facts

14.8.2 Business Description

14.8.3 Products and Services

14.8.4 Financial Overview

14.8.5 SWOT Analysis

14.8.6 Key Developments

14.9 Talkwalker S.à.r.l.

14.9.1 Key Facts

14.9.2 Business Description

14.9.3 Products and Services

14.9.4 Financial Overview

14.9.5 SWOT Analysis

14.9.6 Key Developments

14.10 Zoho Corporation Pvt. Ltd.

14.10.1 Key Facts

14.10.2 Business Description

14.10.3 Products and Services

14.10.4 Financial Overview

14.10.5 SWOT Analysis

14.10.6 Key Developments

15. Appendix

15.1 About The Insight Partners

15.2 Word Index

LIST OF TABLES

Table 1. MEA Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Table 2. MEA Social Media Analytics Market, by Country – Revenue and Forecast to 2028 (USD Million)

Table 3. South Africa Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 4. South Africa Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 5. South Africa Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 6. South Africa Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 7. South Africa Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 8. South Africa Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 9. Saudi Arabia Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 10. Saudi Arabia Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 11. Saudi Arabia Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 12. Saudi Arabia Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 13. Saudi Arabia Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 14. Saudi Arabia Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 15. UAE Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 16. UAE Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 17. UAE Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 18. UAE Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 19. UAE Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 20. UAE Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 21. Rest of MEA Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 22. Rest of MEA Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 23. Rest of MEA Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 24. Rest of MEA Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 25. Rest of MEA Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 26. Rest of MEA Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 27. List of Abbreviation

LIST OF FIGURES

Figure 1. MEA Social Media Analytics Market Segmentation

Figure 2. MEA Social Media Analytics Market Segmentation – By Country

Figure 3. MEA Social Media Analytics Market Overview

Figure 4. Solutions Segment held the Largest Share of Social Media Analytics Market

Figure 5. Competitive Intelligence Segment held the Largest Share of Social Media Analytics Market

Figure 6. Cloud Segment held the Largest Share of Social Media Analytics Market

Figure 7. Large Enterprises Segment held the Largest Share of Social Media Analytics Market

Figure 8. Retail & e-Commerce Segment held the Largest Share of Social Media Analytics Market

Figure 9. UAE to Show Great Traction During Forecast Period

Figure 10. MEA: PEST Analysis

Figure 11. MEA Ecosystem Analysis

Figure 12. MEA Expert Opinion

Figure 13. MEA Social Media Analytics Market Impact Analysis of Drivers and Restraints

Figure 14. MEA Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15. MEA Social Media Analytics Market Revenue Share, By Component (2021 and 2028)

Figure 16. MEA Solutions: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

Figure 17. MEA Services: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

Figure 18. MEA Professional Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

Figure 19. MEA Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

Figure 20. MEA Social Media Analytics Market Breakdown, By Application (2021 and 2028)

Figure 21. MEA Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)

Figure 22. MEA Competitive Intelligence Market Revenue and Forecast to 2028(US$ Million)

Figure 23. MEA Sales and Marketing Management Market Revenue and Forecast to 2028(US$ Million)

Figure 24. MEA Others Market Revenue and Forecast to 2028 (US$ Million)

Figure 25. MEA Social Media Analytics Market Breakdown, By Deployment (2021 and 2028)

Figure 26. MEA Cloud Market Revenue and Forecast to 2028 (US$ Million)

Figure 27. MEA On-Premise Market Revenue and Forecast to 2028(US$ Million)

Figure 28. MEA Social Media Analytics Market Breakdown, By Organization Size (2021 and 2028)

Figure 29. MEA Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)

Figure 30. MEA SMEs Market Revenue and Forecast to 2028 (US$ Million)

Figure 31. MEA Social Media Analytics Market Breakdown, By Vertical (2021 and 2028)

Figure 32. MEA BFSI Market Revenue and Forecast to 2028 (US$ Million)

Figure 33. MEA IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)

Figure 34. MEA Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)

Figure 35. MEA Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)

Figure 36. MEA Others Market Revenue and Forecast to 2028 (US$ Million)

Figure 37. MEA Social Media Analytics Market, by Country – Revenue (2021) (US$ Million)

Figure 38. MEA Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)

Figure 39. South Africa Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 40. Saudi Arabia Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 41. UAE Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 42. Rest of MEA Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa social media analytics market.
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the Middle East & Africa social media analytics market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the Middle East & Africa social media analytics market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

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中东和中东地区的社交媒体分析市场 非洲预计将从2022年的3.1816亿美元增长到2028年的9.1245亿美元；预计2022年至2028年复合年增长率为19.2%。