中东和非洲沉浸式娱乐市场预测至 2031 年 - 区域分析 - 按组件(硬件和软件及服务)、技术(虚拟现实 (VR)、增强现实 (AR)、混合现实 (MR) 等)和最终用户(媒体和娱乐、游戏、设计和建筑、零售、教育等)

Historic Data: 2021-2022   |   Base Year: 2023   |   Forecast Period: 2024-2031

Analysis - by Component (Hardware and Software & Services), Technology (Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), and Others), and End User (Media & Entertainment, Gaming, Design & Architecture, Retail, Education, and Others)


No. of Pages: 105    |    Report Code: BMIRE00031005    |    Category: Technology, Media and Telecommunications

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Middle East & Africa Immersive Entertainment Market
2023 年中东和非洲沉浸式娱乐市场价值为 52.772 亿美元,预计到 2031 年将达到 255.9617 亿美元;预计 2023 年至 2031 年的复合年增长率为 21.8%。

人工智能技术的普及推动了中东和非洲沉浸式娱乐市场的发展

在过去几年中,技术进步使 VR 和沉浸式娱乐更接近完全逼真和沉浸式的体验。应用人工智能来提高 VR 和沉浸式娱乐功能是这一进步的主要力量之一。人工智能是教育机器人分析和解释数据以做出预测和判断的过程。它可以在 VR 和沉浸式娱乐的背景下采取多种不同的形式,例如提高虚拟设置的真实感或在用户和虚拟物品之间产生逼真的互动。人工智能能够创造逼真而动态的景观,这是技术改变虚拟现实和沉浸式娱乐的最重要方式之一。这在游戏行业尤为重要,因为玩家期待逼真而迷人的场景,这些场景会对他们的选择和行动做出反应。人工智能还可以通过结合机器学习和计算机视觉来提高虚拟现实和沉浸式娱乐中虚拟角色的真实感,这可以教会计算机让虚拟人物逼真地移动和动画。虚拟现实和沉浸式娱乐的创作和使用已经受到人工智能的显著影响,在未来几年,这种影响可能会增加。人工智能通过提高虚拟环境的真实感、促进用户和虚拟对象之间更好的互动以及自动化内容创作,为开发更具沉浸感和吸引力的用户体验做出了贡献。

越来越多地采用 AL 和 ML 等尖端技术,支持企业获得实时客户互动。2023 年 3 月,Infinite Reality 宣布推出一套人工智能功能,为沉浸式活动、娱乐和零售体验提供定制建议。所有 Infinite Reality 体验和产品的新功能将使用户能够与虚拟销售人员进行实时互动,销售人员可以快速直观地了解品牌的产品和服务以及消费者的偏好。因此,预计在预测期内,人工智能技术的日益普及将成为沉浸式娱乐市场的一个主要趋势。

中东和非洲沉浸式娱乐市场概览

中东和非洲沉浸式娱乐市场分为南非、沙特阿拉伯、阿联酋和中东和非洲其他地区。沉浸式技术在媒体和娱乐、游戏、设计和建筑、教育和零售等各个行业的广泛应用是推动中东和非洲市场增长的主要动力。中东和非洲国家,尤其是沙特阿拉伯、埃及和阿联酋的游戏人口正在迅速增加。年轻、精通技术的观众对 VR 等新奇游戏体验持开放态度。

此外,游戏和娱乐领域越来越多地采用技术,最终推动了沉浸式娱乐市场的增长,刺激了培训和教育、医疗保健应用以及建筑和设计行业对沉浸式技术的需求。此外,中东和非洲有各种游戏开发商致力于为企业和品牌开发游戏。这些品牌可能致力于开发用于教育或娱乐目的的游戏。因此,所有这些因素都推动了中东和非洲沉浸式娱乐市场的增长。

中东和非洲沉浸式娱乐市场收入及预测至 2031 年(百万美元)

中东和非洲沉浸式娱乐市场细分

中东和非洲沉浸式娱乐市场分为组件、技术、最终用户和国家。

根据组件,中东和非洲沉浸式娱乐市场分为硬件和软件与服务。 2023 年,硬件部分占据了更大的市场份额。

按技术划分,中东和非洲沉浸式娱乐市场分为虚拟现实 (VR)、增强现实 (AR)、混合现实 (MR) 等。虚拟现实 (VR) 部分在 2023 年占据了最大的市场份额。

就最终用户而言,中东和非洲沉浸式娱乐市场分为媒体和娱乐、游戏、设计和建筑、零售、教育等。游戏部分在 2023 年占据了最大的市场份额。

按国家划分,中东和非洲沉浸式娱乐市场分为阿联酋、沙特阿拉伯、南非和中东及非洲其他地区。 2023 年,阿联酋占据了中东和非洲沉浸式娱乐市场的主导份额。

微软公司、高通公司、谷歌有限责任公司、索尼集团公司、印孚瑟斯公司、宏达国际公司、三星电子有限公司、苹果公司和 Salesforce Inc 是中东和非洲沉浸式娱乐市场的一些领先公司。

Middle East & Africa Immersive Entertainment Strategic Insights

Strategic insights for Middle East & Africa Immersive Entertainment involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.

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Middle East & Africa Immersive Entertainment Report Scope

Report Attribute Details
Market size in 2023 US$ 5,277.20 Million
Market Size by 2031 US$ 25,596.17 Million
Global CAGR (2023 - 2031) 21.8%
Historical Data 2021-2022
Forecast period 2024-2031
Segments Covered By 组件
  • 硬件
  • 软件和服务
By 技术
  • 虚拟现实
  • 增强现实
  • 混合现实
By 最终用户
  • 媒体与娱乐
  • 游戏
  • 设计与建筑
  • 零售
  • 教育
Regions and Countries Covered 中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
Market leaders and key company profiles
  • Microsoft Corp.
  • Qualcomm Inc.
  • Google LLC.
  • Sony Group Corp.
  • Infosys Ltd.
  • HTC Corp.
  • Samsung Electronics Co Ltd.
  • Apple Inc.
  • Salesforce Inc.
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    Middle East & Africa Immersive Entertainment Regional Insights

    The regional scope of Middle East & Africa Immersive Entertainment refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.

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    The List of Companies - Middle East & Africa Immersive Entertainment Market

    1. Microsoft Corp.
    2. Qualcomm Inc.
    3. Google LLC.
    4. Sony Group Corp.
    5. Infosys Ltd.
    6. HTC Corp.
    7. Samsung Electronics Co Ltd.
    8. Apple Inc.
    9. Salesforce Inc.
    Frequently Asked Questions
    How big is the Middle East & Africa Immersive Entertainment Market?

    The Middle East & Africa Immersive Entertainment Market is valued at US$ 5,277.20 Million in 2023, it is projected to reach US$ 25,596.17 Million by 2031.

    What is the CAGR for Middle East & Africa Immersive Entertainment Market by (2023 - 2031)?

    As per our report Middle East & Africa Immersive Entertainment Market, the market size is valued at US$ 5,277.20 Million in 2023, projecting it to reach US$ 25,596.17 Million by 2031. This translates to a CAGR of approximately 21.8% during the forecast period.

    What segments are covered in this report?

    The Middle East & Africa Immersive Entertainment Market report typically cover these key segments-

  • 组件 (硬件, 软件和服务)
  • 技术 (虚拟现实, 增强现实, 混合现实)
  • 最终用户 (媒体与娱乐, 游戏, 设计与建筑, 零售, 教育)
  • What is the historic period, base year, and forecast period taken for Middle East & Africa Immersive Entertainment Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Middle East & Africa Immersive Entertainment Market report:

  • Historic Period : 2021-2022
  • Base Year : 2023
  • Forecast Period : 2024-2031
  • Who are the major players in Middle East & Africa Immersive Entertainment Market?

    The Middle East & Africa Immersive Entertainment Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Microsoft Corp.
  • Qualcomm Inc.
  • Google LLC.
  • Sony Group Corp.
  • Infosys Ltd.
  • HTC Corp.
  • Samsung Electronics Co Ltd.
  • Apple Inc.
  • Salesforce Inc.
  • Who should buy this report?

    The Middle East & Africa Immersive Entertainment Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the Middle East & Africa Immersive Entertainment Market value chain can benefit from the information contained in a comprehensive market report.