中东和非洲高端朗姆酒市场预测至 2030 年 - 区域分析 - 按产品类型（白朗姆酒、黑朗姆酒和金朗姆酒）、类别（超高端朗姆酒、超高端朗姆酒、尊贵朗姆酒和尊贵特级朗姆酒）、性质（原味朗姆酒和调味朗姆酒）和分销渠道（超市和大卖场、专卖店、网上零售等）

Historic Data: 2020-2021   |   Base Year: 2022   |   Forecast Period: 2023-2030

No. of Pages: 82    |    Report Code: BMIRE00030453    |    Category: Food and Beverages

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Middle East & Africa High-End Rum Market
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2022 年，中东和非洲高端朗姆酒市场价值为 1.3208 亿美元，预计到 2030 年将达到 1.7271 亿美元；预计 2022 年至 2030 年的复合年增长率为 3.4%。

消费者自制鸡尾酒的趋势上升，推动了中东和非洲高端朗姆酒市场的发展

新冠疫情后，消费者对在家饮酒的偏好有所增加。由于宏观经济环境和对饮酒的文化态度等多种因素，西方地区在家饮酒的趋势最为强劲。根据 IWSR 在 2023 年 4 月进行的消费者研究，北美、中东和非洲、澳大利亚和南非约 60% 的消费者都表示外出次数减少。因此，消费者对在家制作鸡尾酒的偏好也在增加。

为了保持地位和声望，消费者在家中储存高端朗姆酒，并在庆祝活动和家庭聚会上提供高端朗姆酒鸡尾酒。因此，高端朗姆酒是许多流行鸡尾酒的主要成分，如 Daiquiris、Mojitos 和 Piña Coladas。这些鸡尾酒受到全球消费者的喜爱，它们的受欢迎程度推动了对高端朗姆酒的需求。朗姆酒有多种口味，赋予鸡尾酒独特的香气和风味，使其越来越受欢迎。消费者对调酒和手工鸡尾酒的兴趣推动了鸡尾酒文化的兴起，大大推动了对高端朗姆酒的需求。

此外，年轻消费者更有可能探索和寻找独特而时尚的酒精饮料，包括朗姆酒鸡尾酒。这些机构中这一人群的影响力日益增强，进一步促进了高端朗姆酒行业的增长。因此，全球范围内自制鸡尾酒的兴起趋势有望在高端朗姆酒市场创造新的趋势。

中东和非洲高端朗姆酒市场概览

由于年轻人口的增长和社交媒体影响力的增强，中东和非洲的高端朗姆酒市场正在经历显着增长。社交媒体和全球趋势越来越多地影响着该地区的年轻人口。根据经济合作与发展组织 (OECD) 的数据，2021 年，30 岁以下的年轻人占中东和非洲人口的 55% 以上。高端朗姆酒品牌有效地利用社交媒体平台展示了与高端朗姆酒相关的奢华。因此，社交媒体对年轻一代的影响推动了该地区的高端朗姆酒市场。酒精消费一直是许多非洲社会最重要的休闲活动之一。根据 2022 年世界人口评估报告，南非酒精消费者是全球饮酒量最大的国家之一，每年每人消费 9.45 升酒精。因此，该地区如此高的酒精消费率和对奢侈烈酒的接受推动了对高端朗姆酒的需求。

然而，饮料品牌往往会忽视中东和非洲，因为它的宗教、社会和政治观点。该地区的几个地方完全禁止饮酒，例如沙特阿拉伯、科威特、也门、伊朗和沙迦酋长国。此外，在允许饮酒的国家，消费量仍然很低。因此，所有这些因素很可能会限制该地区高端朗姆酒市场的增长。

中东和非洲高端朗姆酒市场收入及预测至 2030 年（百万美元）

中东和非洲高端朗姆酒市场细分

中东和非洲高端朗姆酒市场分为产品类型、类别、性质、分销渠道和国家。

根据产品类型，中东和非洲高端朗姆酒市场分为白朗姆酒、黑朗姆酒和金朗姆酒。金朗姆酒部分在 2022 年占据最大市场份额。

就类别而言，中东和非洲高端朗姆酒市场细分为超高端、超高端、声望和声望加。超高端部分在 2022 年占据最大市场份额。

按性质而言，中东和非洲高端朗姆酒市场分为原味朗姆酒和调味朗姆酒。 2022 年，纯朗姆酒部分占据了更大的市场份额。

就分销渠道而言，中东和非洲高端朗姆酒市场分为超市和大卖场、专卖店、在线零售等。专卖店部分在 2022 年占据了最大的市场份额。

按国家/地区划分，中东和非洲高端朗姆酒市场分为南非、阿联酋、尼日利亚和中东和非洲其他地区。2022 年，中东和非洲其他地区占据了中东和非洲高端朗姆酒市场份额的主导地位。

Pernod Ricard SA、Davide Campari Milano NV、Brown Forman Corp 和 Diageo Plc 是中东和非洲高端朗姆酒市场的一些领先公司。

Middle East & Africa High-End Rum Strategic Insights

Strategic insights for Middle East & Africa High-End Rum involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.

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Middle East & Africa High-End Rum Report Scope

Report Attribute Details
Market size in 2022 US$ 132.08 Million
Market Size by 2030 US$ 172.71 Million
Global CAGR (2022 - 2030) 3.4%
Historical Data 2020-2021
Forecast period 2023-2030
Segments Covered By 产品类型
  • 白色
  • 深色
  • 金色
By 类别
  • 超级高端
  • 极高端
  • 尊贵和超级高端
By 分销渠道
  • 超市和大卖场
  • 专卖店
  • 网上零售
Regions and Countries Covered 中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
Market leaders and key company profiles
  • Pernod Ricard SA
  • Davide Campari Milano NV
  • Brown Forman Corp
  • Diageo Plc
    		•
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    Middle East & Africa High-End Rum Regional Insights

    The regional scope of Middle East & Africa High-End Rum refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.

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    Identical Market Reports with other Region/Countries

    The List of Companies - Middle East & Africa High-End Rum Market

    1. Pernod Ricard SA 
    2. Davide Campari Milano NV 
    3. Brown Forman Corp 
    4. Diageo Plc

    Frequently Asked Questions
    How big is the Middle East & Africa High-End Rum Market?

    The Middle East & Africa High-End Rum Market is valued at US$ 132.08 Million in 2022, it is projected to reach US$ 172.71 Million by 2030.

    What is the CAGR for Middle East & Africa High-End Rum Market by (2022 - 2030)?

    As per our report Middle East & Africa High-End Rum Market, the market size is valued at US$ 132.08 Million in 2022, projecting it to reach US$ 172.71 Million by 2030. This translates to a CAGR of approximately 3.4% during the forecast period.

    What segments are covered in this report?

    The Middle East & Africa High-End Rum Market report typically cover these key segments-

  • 产品类型 (白色, 深色, 金色)
  • 类别 (超级高端, 极高端, 尊贵和超级高端)
  • 分销渠道 (超市和大卖场, 专卖店, 网上零售)

    • What is the historic period, base year, and forecast period taken for Middle East & Africa High-End Rum Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Middle East & Africa High-End Rum Market report:

  • Historic Period : 2020-2021
  • Base Year : 2022
  • Forecast Period : 2023-2030
    • Who are the major players in Middle East & Africa High-End Rum Market?

    The Middle East & Africa High-End Rum Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Pernod Ricard SA
  • Davide Campari Milano NV
  • Brown Forman Corp
  • Diageo Plc
    • Who should buy this report?

    The Middle East & Africa High-End Rum Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the Middle East & Africa High-End Rum Market value chain can benefit from the information contained in a comprehensive market report.

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