中东和非洲高端朗姆酒市场预测至 2030 年 - 区域分析 - 按产品类型（白朗姆酒、黑朗姆酒和金朗姆酒）、类别（超高端朗姆酒、超高端朗姆酒、尊贵朗姆酒和尊贵特级朗姆酒）、性质（原味朗姆酒和调味朗姆酒）和分销渠道（超市和大卖场、专卖店、网上零售等）
消费者自制鸡尾酒的趋势上升，推动了中东和非洲高端朗姆酒市场的发展
新冠疫情后，消费者对在家饮酒的偏好有所增加。由于宏观经济环境和对饮酒的文化态度等多种因素，西方地区在家饮酒的趋势最为强劲。根据 IWSR 在 2023 年 4 月进行的消费者研究，北美、中东和非洲、澳大利亚和南非约 60% 的消费者都表示外出次数减少。因此，消费者对在家制作鸡尾酒的偏好也在增加。
为了保持地位和声望，消费者在家中储存高端朗姆酒，并在庆祝活动和家庭聚会上提供高端朗姆酒鸡尾酒。因此，高端朗姆酒是许多流行鸡尾酒的主要成分，如 Daiquiris、Mojitos 和 Piña Coladas。这些鸡尾酒受到全球消费者的喜爱，它们的受欢迎程度推动了对高端朗姆酒的需求。朗姆酒有多种口味，赋予鸡尾酒独特的香气和风味，使其越来越受欢迎。消费者对调酒和手工鸡尾酒的兴趣推动了鸡尾酒文化的兴起，大大推动了对高端朗姆酒的需求。
此外，年轻消费者更有可能探索和寻找独特而时尚的酒精饮料，包括朗姆酒鸡尾酒。这些机构中这一人群的影响力日益增强，进一步促进了高端朗姆酒行业的增长。因此，全球范围内自制鸡尾酒的兴起趋势有望在高端朗姆酒市场创造新的趋势。
中东和非洲高端朗姆酒市场概览
由于年轻人口的增长和社交媒体影响力的增强，中东和非洲的高端朗姆酒市场正在经历显着增长。社交媒体和全球趋势越来越多地影响着该地区的年轻人口。根据经济合作与发展组织 (OECD) 的数据，2021 年，30 岁以下的年轻人占中东和非洲人口的 55% 以上。高端朗姆酒品牌有效地利用社交媒体平台展示了与高端朗姆酒相关的奢华。因此，社交媒体对年轻一代的影响推动了该地区的高端朗姆酒市场。酒精消费一直是许多非洲社会最重要的休闲活动之一。根据 2022 年世界人口评估报告，南非酒精消费者是全球饮酒量最大的国家之一，每年每人消费 9.45 升酒精。因此，该地区如此高的酒精消费率和对奢侈烈酒的接受推动了对高端朗姆酒的需求。
然而，饮料品牌往往会忽视中东和非洲，因为它的宗教、社会和政治观点。该地区的几个地方完全禁止饮酒，例如沙特阿拉伯、科威特、也门、伊朗和沙迦酋长国。此外，在允许饮酒的国家，消费量仍然很低。因此，所有这些因素很可能会限制该地区高端朗姆酒市场的增长。
中东和非洲高端朗姆酒市场收入及预测至 2030 年（百万美元）
中东和非洲高端朗姆酒市场细分
中东和非洲高端朗姆酒市场分为产品类型、类别、性质、分销渠道和国家。
根据产品类型，中东和非洲高端朗姆酒市场分为白朗姆酒、黑朗姆酒和金朗姆酒。金朗姆酒部分在 2022 年占据最大市场份额。
就类别而言，中东和非洲高端朗姆酒市场细分为超高端、超高端、声望和声望加。超高端部分在 2022 年占据最大市场份额。
按性质而言，中东和非洲高端朗姆酒市场分为原味朗姆酒和调味朗姆酒。 2022 年，纯朗姆酒部分占据了更大的市场份额。
就分销渠道而言，中东和非洲高端朗姆酒市场分为超市和大卖场、专卖店、在线零售等。专卖店部分在 2022 年占据了最大的市场份额。
按国家/地区划分，中东和非洲高端朗姆酒市场分为南非、阿联酋、尼日利亚和中东和非洲其他地区。2022 年，中东和非洲其他地区占据了中东和非洲高端朗姆酒市场份额的主导地位。
Pernod Ricard SA、Davide Campari Milano NV、Brown Forman Corp 和 Diageo Plc 是中东和非洲高端朗姆酒市场的一些领先公司。
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. Middle East & Africa High-End Rum Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturing Processes
4.3.2.1 Fermentation
4.3.2.2 Distillation
4.3.2.3 Aging/Maturation
4.3.2.4 Blending
4.3.2.5 Bottling
4.3.3 Distribution Channels
5. Middle East & Africa High-End Rum Market - Key Market Dynamics
5.1 High-End Rum Market - Key Market Dynamics
5.2 Market Drivers
5.2.1 Rum Premiumization
5.2.2 Strategic Initiatives by Key Players
5.3 Market Restraints
5.3.1 Increasing Demand for Low-alcoholic Beverages
5.4 Market Opportunities
5.4.1 Growing Consumption of Flavored and Spiced Rum
5.4.2 Rising Sales through E-commerce Platforms
5.5 Future Trends
5.5.1 Rising Trend of Homemade Cocktail Among Consumers
5.6 Impact of Drivers and Restraints:
6. High-End Rum Market - Middle East & Africa Market Analysis
6.1 High-End Rum Market Revenue (US$ Million), 2020-2030
6.2 High-End Rum Market Forecast Analysis
7. Middle East & Africa High-End Rum Market Analysis - By Product Type
7.1 Overview
7.2 White
7.2.1 Overview
7.2.2 White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.3 Dark
7.3.1 Overview
7.3.2 Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.4 Gold
7.4.1 Overview
7.4.2 Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8. Middle East & Africa High-End Rum Market Revenue Analysis - By Category
8.1 Overview
8.2 Super Premium
8.2.1 Overview
8.2.2 Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.3 Ultra Premium
8.3.1 Overview
8.3.2 Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.4 Prestige & Prestige Plus
8.4.1 Overview
8.4.2 Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9. Middle East & Africa High-End Rum Market Revenue Analysis - By Nature
9.1 Overview
9.2 Plain
9.2.1 Overview
9.2.2 Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9.3 Flavored
9.3.1 Overview
9.3.2 Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10. Middle East & Africa High-End Rum Market Revenue Analysis - By Distribution Channel
10.1 Overview
10.2 Supermarkets and Hypermarkets
10.2.1 Overview
10.2.2 Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.3 Specialty Stores
10.3.1 Overview
10.3.2 Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.4 Online Retail
10.4.1 Overview
10.4.2 Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.5 Others
10.5.1 Overview
10.5.2 Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
11. Middle East & Africa High-End Rum Market - Country Analysis
11.1 Middle East & Africa
11.1.1 Middle East & Africa High-End Rum Market Overview
11.1.2 Middle East & Africa High-End Rum Market Revenue and Forecasts and Analysis - By Countries
11.1.2.1 Middle East & Africa High-End Rum Market Breakdown by Country
11.1.2.2 Middle East and Africa: High-End Rum Market - Revenue and Forecast Analysis - by Country
11.1.2.3 South Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.3.1 South Africa High-End Rum Market Breakdown by Product Type
11.1.2.3.2 South Africa High-End Rum Market Breakdown by Category
11.1.2.3.3 South Africa High-End Rum Market Breakdown by Nature
11.1.2.3.4 South Africa High-End Rum Market Breakdown by Distribution Channel
11.1.2.4 UAE High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.4.1 UAE High-End Rum Market Breakdown by Product Type
11.1.2.4.2 UAE High-End Rum Market Breakdown by Category
11.1.2.4.3 UAE High-End Rum Market Breakdown by Nature
11.1.2.4.4 UAE High-End Rum Market Breakdown by Distribution Channel
11.1.2.5 Nigeria High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.5.1 Nigeria High-End Rum Market Breakdown by Product Type
11.1.2.5.2 Nigeria High-End Rum Market Breakdown by Category
11.1.2.5.3 Nigeria High-End Rum Market Breakdown by Nature
11.1.2.5.4 Nigeria High-End Rum Market Breakdown by Distribution Channel
11.1.2.6 Rest of Middle East & Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.6.1 Rest of Middle East & Africa High-End Rum Market Breakdown by Product Type
11.1.2.6.2 Rest of Middle East & Africa High-End Rum Market Breakdown by Category
11.1.2.6.3 Rest of Middle East & Africa High-End Rum Market Breakdown by Nature
11.1.2.6.4 Rest of Middle East & Africa High-End Rum Market Breakdown by Distribution Channel
12. Industry Landscape: High-End Rum Market
12.1 Overview
12.2 Partnership
12.3 Product News
12.4 Collaboration
12.5 Joint Venture
12.6 Merger and Acquisitions
13. Company Profiles
13.1 Pernod Ricard SA
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Davide Campari Milano NV
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Brown-Forman Corp
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Diageo Plc
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
14. Appendix
List of Tables
Table 1. High-End Rum Market Segmentation
Table 2. High-End Rum Market - Revenue and Forecast to 2030 (US$ Million)
Table 3. Middle East & Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 4. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 5. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 6. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 7. Middle East and Africa: High-End Rum Market - Revenue and Forecast to 2030(US$ Million) - by Country
Table 8. South Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 9. South Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 10. South Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 11. South Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 12. UAE High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 13. UAE High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 14. UAE High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 15. UAE High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 16. Nigeria High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 17. Nigeria High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 18. Nigeria High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 19. Nigeria High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 20. Rest of Middle East & Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 21. Rest of Middle East & Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 22. Rest of Middle East & Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 23. Rest of Middle East & Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
List of Figures
Figure 1. High-End Rum Market Segmentation, by Country
Figure 2. Porter's Five Forces Analysis: High-End Rum Market
Figure 3. Ecosystem: High-End Rum Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. High-End Rum Market Revenue (US$ Million), 2020-2030
Figure 6. High-End Rum Market Share (%) - By Product Type, 2022 and 2030
Figure 7. White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 8. Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 9. Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 10. High-End Rum Market Revenue Share, By Category (2022 and 2030)
Figure 11. Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 12. Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 13. Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 14. High-End Rum Market Revenue Share, By Nature (2022 and 2030)
Figure 15. Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 16. Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 17. High-End Rum Market Revenue Share, By Distribution Channel (2022 and 2030)
Figure 18. Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 19. Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 20. Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 21. Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 22. Middle East & Africa High-End Rum Market, by Country - Revenue (2022) (US$ Million)
Figure 23. Middle East & Africa High-End Rum Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. South Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 25. UAE High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 26. Nigeria High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 27. Rest of Middle East & Africa High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
1. Pernod Ricard SA
2. Davide Campari Milano NV
3. Brown Forman Corp
4. Diageo Plc
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa high-end rum market.
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- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the Middle East & Africa high-end rum market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.