中东和非洲数字英语语言学习市场预测至 2030 年 - 区域分析 - 按产品类型(云和本地)、业务类型(B2B 和 B2C)和最终用户(非学术学习者和学术学习者)

BMIRE00030446 | Pages: 111 | Technology, Media and Telecommunications | Jul 2024 | Type: Regional | Status: Published
2022 年,中东和非洲数字英语学习市场价值为 2.6904 亿美元,预计到 2030 年将达到 9.3458 亿美元;预计 2022 年至 2030 年的复合年增长率为 16.8%。

教育领域数字化的兴起推动了中东和非洲数字英语学习市场的发展

在 21 世纪,技术正在接管每个行业。发展中国家的教育部门是数字化发展迅速的行业之一。发展中国家对数字化教育的需求很高。教育领域的数字化是推动中国、日本和阿联酋等非英语国家英语学习的关键因素。数字化学习涉及多种技术,可提高学生学习、说和写英语以及学习其他科目的能力。一些技术包括在线课程、数字教科书、在线考试和动画。数字化教育使全球各国的教育部门实现了现代化,其他一些发展中国家也越来越多地采用数字化教育,以使学生达到西方各国学生的标准。数字化英语学习市场正在加速发展,这归因于教育部门数字化的不断提升。此外,各公司都在推出英语学习平台。中国、印度、巴西和阿联酋等国家的学生对在线英语语法课程的需求增加,学校、大学和教育机构采用的现代技术促进了数字化英语学习市场的增长。

中东和非洲数字英语学习市场概览

中东和非洲 (MEA) 包括南非、沙特阿拉伯和阿联酋等国家。MEA 各省正在努力实施“沙特化”计划,以扩大其经济,并确保通过人力资本满足未来的劳动力需求。这导致 MEA 越来越多地采用数字化学习解决方案。此外,云技术的日益普及预计将简化该地区的学习流程。预计它还将推动中东和非洲地区对基于云的英语学习的需求。但是,该地区面临着与第三方程序(包括协作工具和内容管理)的 API 集成支持方面的挑战。

根据 Talent LMS 的一项研究,游戏化的电子学习课程往往具有更高的完成率。事实上,游戏化的电子学习课程的完成率为 90%,而非游戏化的课程的完成率仅为 35%。此外,软技能、IT 技能和商业技能在该地区学习者中最受欢迎。同一项调查还发现,最受欢迎的学习方式是通过移动设备进行,该地区 74% 的学习者更喜欢通过智能手机访问电子学习内容。因此,中东和非洲地区越来越多的电子学习平台正在推动数字英语学习市场的发展。

目前,中东大多数经济体都在努力实现石油以外的发展。鉴于此,中东和非洲国家的立法机构提出了多个形成性项目,迫使这些组织促进学习和创新项目,以提高员工的技能。 Edraak 是主要的 MOOC(大规模开放在线课程 (MOOC) 平台之一,是 ORF(拉尼娅王后基金会 (QRF))的一项举措。埃及和土耳其是 MEA 数字英语学习课程的主要买家。

中东和非洲数字英语学习市场收入和预测到 2030 年(百万美元)

中东和非洲数字英语学习市场细分

中东和非洲数字英语学习市场分为产品类型、业务类型、最终用户和国家/地区。

根据产品类型,中东和非洲数字英语学习市场分为云和本地。云端部分在 2022 年占据了更大的市场份额。

按业务类型,中东和非洲数字英语学习市场分为 B2B 和 B2C。B2B 部分在 2022 年占据了中东和非洲数字英语学习市场的更大份额。

就最终用户而言,中东和非洲数字英语学习市场分为非学术学习者和学术学习者。2022 年,学术学习者部分在中东和非洲数字英语学习市场中占有较大的份额。此外,非学术学习者部分细分为企业、私立语言学校和直接面向消费者。此外,直接面向消费者的部分细分为托福、托业、剑桥商务英语证书、雅思等。此外,学术学习者部分细分为 0 - 5、6 - 11、12 - 16、17 - 30 和 30 以上。

根据国家/地区,中东和非洲数字英语学习市场分为沙特阿拉伯、阿联酋、南非和中东及非洲其他地区。 2022 年,沙特阿拉伯占据了中东和非洲数字英语语言学习市场的主导份额。

霍顿·米夫林哈考特公司、麦克米伦、麦格劳希尔教育公司、牛津大学出版社、培生公司、Sanako 公司、剑桥大学出版社、Chegg 公司 Berlitz 公司和 IXL Learning 是中东和非洲数字英语语言学习市场的一些领先公司。

TABLE OF CONTENTS

 

1. Introduction

1.1 The Insight Partners Research Report Guidance

1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights

2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. Digital English Language Learning Market Landscape

4.1 Overview

4.2 Ecosystem Analysis

4.2.1 List of Vendors in the Value Chain

5. Middle East & Africa Digital English Language Learning Market - Key Market Dynamics

5.1 Market Drivers

5.1.1 Rising Digitalization in Educational Sector

5.1.2 Increasing Gamification of Language Learning Platforms

5.2 Market Restraints

5.2.1 Data Security Risks

5.3 Market Opportunities

5.3.1 Governmental Initiatives

5.3.2 Use of Artificial Intelligence in English Language Learning Platforms

5.4 Future Trends

5.4.1 Increasing Use of Virtual Reality and Augmented Reality

5.5 Impact of Drivers and Restraints:

6. Digital English Language Learning Market - Middle East & Africa Market Analysis

6.1 Overview

6.2 Digital English Language Learning Market Revenue (US$ Million), 2020-2030

6.3 Digital English Language Learning Market Forecast Analysis

7. Middle East & Africa Digital English Language Learning Market Analysis - by Product Type

7.1 Cloud

7.1.1 Overview

7.1.2 Cloud: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

7.2 On-Premise

7.2.1 Overview

7.2.2 On-Premise: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

8. Middle East & Africa Digital English Language Learning Market Analysis - by Business Type

8.1 B2B

8.1.1 Overview

8.1.2 B2B: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

8.2 B2C

8.2.1 Overview

8.2.2 B2C: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

9. Middle East & Africa Digital English Language Learning Market Analysis - by End User

9.1 Non-Academic Learners

9.1.1 Overview

9.1.2 Non-Academic Learners: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

9.1.2.1 Corporate

9.1.2.1.1 Overview

9.1.2.1.2 Corporate: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

9.1.2.2 Private Language Schools

9.1.2.2.1 Overview

9.1.2.2.2 Private Language Schools: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

9.1.2.3 Direct to Consumer

9.1.2.3.1 Overview

9.1.2.3.2 Direct to Consumer: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

9.1.2.3.2.1 TOEFL

9.1.2.3.2.1.1 TOEFL: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

9.1.2.3.2.2 TOEIC

9.1.2.3.2.2.1 TOEIC: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

9.1.2.3.2.3 Cambridge Business English Certificate

9.1.2.3.2.3.1 Cambridge Business English Certificate: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

9.1.2.3.2.4 IELTS

9.1.2.3.2.4.1 IELTS: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

9.1.2.3.2.5 Others

9.1.2.3.2.5.1 Others: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

9.2 Academic Learners

9.2.1 Overview

9.2.2 Academic Learners: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

9.2.2.1 0 to 5

9.2.2.1.1 Overview

9.2.2.1.2 0 to 5: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

9.2.2.2 6 to 11

9.2.2.2.1 Overview

9.2.2.2.2 6 to 11: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

9.2.2.3 12 to 16

9.2.2.3.1 Overview

9.2.2.3.2 12 to 16: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

9.2.2.4 17 to 30

9.2.2.4.1 Overview

9.2.2.4.2 17 to 30: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

9.2.2.5 30 Above

9.2.2.5.1 Overview

9.2.2.5.2 30 Above: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

10. Middle East & Africa Digital English Language Learning Market - Country Analysis

10.1 Middle East & Africa Market Overview

10.1.1 Middle East & Africa: Digital English Language Learning Market, By Key Country - Revenue 2022 (US$ Million)

10.1.2 Middle East & Africa: Digital English Language Learning Market - Revenue and Forecast Analysis - by Country

10.1.2.1 Middle East & Africa: Digital English Language Learning Market - Revenue and Forecast Analysis - by Country

10.1.2.2 Saudi Arabia: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

10.1.2.2.1 Saudi Arabia: Digital English Language Learning Market Breakdown, by Product Type

10.1.2.2.2 Saudi Arabia: Digital English Language Learning Market Breakdown, by Business Type

10.1.2.2.3 Saudi Arabia: Digital English Language Learning Market Breakdown, by End User

10.1.2.2.3.1 Saudi Arabia: Digital English Language Learning Market Breakdown, by Non-academic Learners

10.1.2.2.3.1.1 Saudi Arabia: Digital English Language Learning Market Breakdown, by Direct to Consumer

10.1.2.2.3.2 Saudi Arabia: Digital English Language Learning Market Breakdown, by Academic Learners

10.1.2.3 United Arab Emirates: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

10.1.2.3.1 United Arab Emirates: Digital English Language Learning Market Breakdown, by Product Type

10.1.2.3.2 United Arab Emirates: Digital English Language Learning Market Breakdown, by Business Type

10.1.2.3.3 United Arab Emirates: Digital English Language Learning Market Breakdown, by End User

10.1.2.3.3.1 United Arab Emirates: Digital English Language Learning Market Breakdown, by Non-academic Learners

10.1.2.3.3.1.1 United Arab Emirates: Digital English Language Learning Market Breakdown, by Direct to Consumer

10.1.2.3.3.2 United Arab Emirates: Digital English Language Learning Market Breakdown, by Academic Learners

10.1.2.4 South Africa: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

10.1.2.4.1 South Africa: Digital English Language Learning Market Breakdown, by Product Type

10.1.2.4.2 South Africa: Digital English Language Learning Market Breakdown, by Business Type

10.1.2.4.3 South Africa: Digital English Language Learning Market Breakdown, by End User

10.1.2.4.3.1 South Africa: Digital English Language Learning Market Breakdown, by Non-academic Learners

10.1.2.4.3.1.1 South Africa: Digital English Language Learning Market Breakdown, by Direct to Consumer

10.1.2.4.3.2 South Africa: Digital English Language Learning Market Breakdown, by Academic Learners

10.1.2.5 Rest of Middle East & Africa: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

10.1.2.5.1 Rest of Middle East & Africa: Digital English Language Learning Market Breakdown, by Product Type

10.1.2.5.2 Rest of Middle East & Africa: Digital English Language Learning Market Breakdown, by Business Type

10.1.2.5.3 Rest of Middle East & Africa: Digital English Language Learning Market Breakdown, by End User

10.1.2.5.3.1 Rest of Middle East & Africa: Digital English Language Learning Market Breakdown, by Non-academic Learners

10.1.2.5.3.1.1 Rest of Middle East & Africa: Digital English Language Learning Market Breakdown, by Direct to Consumer

10.1.2.5.3.2 Rest of Middle East & Africa: Digital English Language Learning Market Breakdown, by Academic Learners

11. Industry Landscape

11.1 Overview

11.2 Market Initiative

11.3 New Product Development

11.4 Merger and Acquisition

12. Company Profiles

12.1 Houghton Mifflin Harcourt Co

12.1.1 Key Facts

12.1.2 Business Description

12.1.3 Products and Services

12.1.4 Financial Overview

12.1.5 SWOT Analysis

12.1.6 Key Developments

12.2 MACMILLAN

12.2.1 Key Facts

12.2.2 Business Description

12.2.3 Products and Services

12.2.4 Financial Overview

12.2.5 SWOT Analysis

12.2.6 Key Developments

12.3 McGraw-Hill Education Inc

12.3.1 Key Facts

12.3.2 Business Description

12.3.3 Products and Services

12.3.4 Financial Overview

12.3.5 SWOT Analysis

12.3.6 Key Developments

12.4 OXFORD UNIVERSITY PRESS

12.4.1 Key Facts

12.4.2 Business Description

12.4.3 Products and Services

12.4.4 Financial Overview

12.4.5 SWOT Analysis

12.4.6 Key Developments

12.5 Pearson Plc

12.5.1 Key Facts

12.5.2 Business Description

12.5.3 Products and Services

12.5.4 Financial Overview

12.5.5 SWOT Analysis

12.5.6 Key Developments

12.6 Sanako Corporation

12.6.1 Key Facts

12.6.2 Business Description

12.6.3 Products and Services

12.6.4 Financial Overview

12.6.5 SWOT Analysis

12.6.6 Key Developments

12.7 CAMBRIDGE UNIVERSITY PRESS

12.7.1 Key Facts

12.7.2 Business Description

12.7.3 Products and Services

12.7.4 Financial Overview

12.7.5 SWOT Analysis

12.7.6 Key Developments

12.8 Chegg Inc

12.8.1 Key Facts

12.8.2 Business Description

12.8.3 Products and Services

12.8.4 Financial Overview

12.8.5 SWOT Analysis

12.8.6 Key Developments

13. Appendix

13.1 About the Insight Partners

List of Tables

Table 1. Digital English Language Learning Market Segmentation

Table 2. List of Vendors

Table 3. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

Table 4. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Product Type

Table 5. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Business Type

Table 6. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by End User

Table 7. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Non-academic Learners

Table 8. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Direct to Consumer

Table 9. Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Academic Learners

Table 10. Middle East & Africa: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Country

Table 11. Saudi Arabia: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Product Type

Table 12. Saudi Arabia: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Business Type

Table 13. Saudi Arabia: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by End User

Table 14. Saudi Arabia: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Non-academic Learners

Table 15. Saudi Arabia: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Direct to Consumer

Table 16. Saudi Arabia: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Academic Learners

Table 17. United Arab Emirates: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Product Type

Table 18. United Arab Emirates: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Business Type

Table 19. United Arab Emirates: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by End User

Table 20. United Arab Emirates: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Non-academic Learners

Table 21. United Arab Emirates: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Direct to Consumer

Table 22. United Arab Emirates: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Academic Learners

Table 23. South Africa: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Product Type

Table 24. South Africa: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Business Type

Table 25. South Africa: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by End User

Table 26. South Africa: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Non-academic Learners

Table 27. South Africa: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Direct to Consumer

Table 28. South Africa: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Academic Learners

Table 29. Rest of Middle East & Africa: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Product Type

Table 30. Rest of Middle East & Africa: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Business Type

Table 31. Rest of Middle East & Africa: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by End User

Table 32. Rest of Middle East & Africa: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Non-academic Learners

Table 33. Rest of Middle East & Africa: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million) - by Direct to Consumer

Table 34. Rest of Middle East & Africa: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million) - by Academic Learners

List of Figures

Figure 1. Digital English Language Learning Market Segmentation, by Country

Figure 2. Ecosystem Analysis

Figure 3. Digital English Language Learning Market - Key Market Dynamics

Figure 4. Impact Analysis of Drivers and Restraints

Figure 5. Digital English Language Learning Market Revenue (US$ Million), 2020-2030

Figure 6. Digital English Language Learning Market Share (%) - by Product Type (2022 and 2030)

Figure 7. Cloud: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

Figure 8. On-Premise: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

Figure 9. Digital English Language Learning Market Share (%) - by Business Type (2022 and 2030)

Figure 10. B2B: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

Figure 11. B2C: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

Figure 12. Digital English Language Learning Market Share (%) - by End User (2022 and 2030)

Figure 13. Non-Academic Learners: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

Figure 14. Corporate: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

Figure 15. Private Language Schools: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

Figure 16. Direct to Consumer: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

Figure 17. TOEFL: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

Figure 18. TOEIC: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

Figure 19. Cambridge Business English Certificate: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

Figure 20. IELTS: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

Figure 21. Others: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

Figure 22. Academic Learners: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

Figure 23. 0 to 5: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

Figure 24. 6 to 11: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

Figure 25. 12 to 16: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

Figure 26. 17 to 30: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

Figure 27. 30 Above: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

Figure 28. Middle East & Africa: Digital English Language Learning Market, By Key Country - Revenue 2022 (US$ Million)

Figure 29. Middle East & Africa: Digital English Language Learning Market Breakdown, by Key Countries, 2022 and 2030 (%)

Figure 30. Saudi Arabia: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million)

Figure 31. United Arab Emirates: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million)

Figure 32. South Africa: Digital English Language Learning Market - Revenue and Forecast to 2030(US$ Million)

Figure 33. Rest of Middle East & Africa: Digital English Language Learning Market - Revenue and Forecast to 2030 (US$ Million)

1. Houghton Mifflin Harcourt Co 
2. MACMILLAN 
3. McGraw-Hill Education Inc 
4. OXFORD UNIVERSITY PRESS 
5. Pearson Plc 
6. Sanako Corporation 
7. CAMBRIDGE UNIVERSITY PRESS 
8. Chegg Inc 

  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa digital English language learning market.
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the Middle East & Africa digital English language learning market, thereby allowing players across the value chain to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the Middle East & Africa digital English language learning market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.
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