中东和非洲人工智能营销市场预测至 2028 年 - COVID-19 影响和区域分析（按产品（解决方案和服务）、应用程序（社交媒体广告、搜索广告、动态定价、虚拟助理、内容管理、销售和营销自动化） 、分析平台等）和最终用途行业（BFSI、零售、消费品、媒体和娱乐等）
No. of Pages: 180 | Report Code: TIPRE00022956 | Category: Technology, Media and Telecommunications
No. of Pages: 180 | Report Code: TIPRE00022956 | Category: Technology, Media and Telecommunications
中东和非洲地区人工智能营销市场包括沙特阿拉伯、阿联酋、南非等MEA 的。海湾国家经济发达，而一些非洲国家的经济状况还没有赶上这些国家。中东国家经济的高速发展将有利于政府增加基础设施投资，以促进电信行业的发展。此外，智能手机的普及率不断上升，能够高效、快速地与网络连接，从而可以在中东非洲国家的营销网络中更快、更大规模地部署 5G 和人工智能。众所周知，中东和非洲地区是一个经济分为两半的地区。中东和非洲是一个由 70 多个国家组成的地区，在信息和通信技术 (ICT) 成熟度方面面临着令人兴奋的市场变化。机器学习方法、应用倾向模型和人工智能应用程序都是“人工智能”，因为它们包括计算机智能，但我们将它们分解为三种不同的技术形式。此外，生动的个性化广告服务是推动MEA人工智能在营销市场增长的主要因素。
在MEA国家中，土耳其、伊朗和南非面临的COVID-19数量最多案例。其他面临 COVID-19 经济影响的主要国家包括伊拉克、以色列、摩洛哥、沙特阿拉伯和阿联酋。该地区包括阿联酋和沙特阿拉伯等许多发展中经济体，它们是营销市场中人工智能的潜在市场。全球 COVID-19 大流行将对全球经济产生重大影响，因为 COVID-19 大流行凸显了数据科学和人工智能驱动工具在营销领域的广泛应用。然而，随着各国不断整合这些技术的使用。阿联酋是第一个设立专门负责人工智能事务的国务部长的国家。实现 ICT 行业业务连续性的技术。在保持社交距离的情况下，该技术在虚拟协助中发挥着至关重要的作用，随着办公室关闭和旅行受到限制，视频会议使公司能够与客户和客户保持联系。合作伙伴，有助于最大限度地减少对业务的影响。因此，该因素可能会促进市场的增长。
营销中的人工智能MEA 市场预计将从 2021 年的 11.5926 亿美元增至 2028 年的 73.1242 亿美元。预计 2021 年至 2028 年该市场将以 30.1% 的复合年增长率增长。许多公司已经意识到该平台的巨大潜力并正在使用它用于电子商务、客户支持、营销和公共关系等。人工智能是当今社交媒体网络的重要组成部分。许多社交网络，包括 Facebook、LinkedIn、Instagram 和 Snapchat 等最受欢迎的社交网络，使营销人员能够根据人口统计和行为定位向平台用户投放付费广告。
营销市场中的 MEA 人工智能分为产品、应用、最终使用行业和国家。根据产品提供，市场分为解决方案和服务。解决方案领域在 2020 年占据市场主导地位，服务领域预计将在预测期内增长最快。根据应用，市场分为社交媒体广告、搜索广告、动态定价、虚拟助理、内容管理、销售和营销。营销自动化、分析平台等。社交媒体广告领域在 2020 年占据市场主导地位，而虚拟助手领域预计将在预测期内增长最快。根据最终用途行业，市场分为 BFSI、零售、消费品、媒体和娱乐等。 BFSI 细分市场在 2020 年占据市场主导地位，零售细分市场预计将在预测期内增长最快。
准备本中东和非洲营销市场人工智能报告时参考的一些主要一手和二手资料包括公司网站、年度报告、财务报告、国家政府文件和统计数据库等。报告中列出的主要公司有埃森哲；土坯；情感；亚马逊网络服务；比达尔戈； IBM公司；微软公司;甲骨文公司； Salesforce.com, Inc.； SAP 系统公司； SAS 研究所公司；和 Xilinx, Inc. 等。
Strategic insights for Middle East & Africa Artificial Intelligence in Marketing involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 1,159.26 Million |
| Market Size by 2028 | US$ 7,312.42 Million |
| Global CAGR (2021 - 2028) | 30.1% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By 产品
|
| Regions and Countries Covered | 中东和非洲
|
| Market leaders and key company profiles |
The regional scope of Middle East & Africa Artificial Intelligence in Marketing refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The Middle East & Africa Artificial Intelligence in Marketing Market is valued at US$ 1,159.26 Million in 2021, it is projected to reach US$ 7,312.42 Million by 2028.
As per our report Middle East & Africa Artificial Intelligence in Marketing Market, the market size is valued at US$ 1,159.26 Million in 2021, projecting it to reach US$ 7,312.42 Million by 2028. This translates to a CAGR of approximately 30.1% during the forecast period.
The Middle East & Africa Artificial Intelligence in Marketing Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Middle East & Africa Artificial Intelligence in Marketing Market report:
The Middle East & Africa Artificial Intelligence in Marketing Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Middle East & Africa Artificial Intelligence in Marketing Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Middle East & Africa Artificial Intelligence in Marketing Market value chain can benefit from the information contained in a comprehensive market report.
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