
中东和非洲广告欺诈检测工具市场预测至 2028 年 - COVID-19 影响和按类型(网站和移动设备)和最终用户(电子商务、旅行、金融、游戏等)进行的区域分析
No. of Pages: 94 | Report Code: TIPRE00028023 | Category: Technology, Media and Telecommunications
No. of Pages: 94 | Report Code: TIPRE00028023 | Category: Technology, Media and Telecommunications
人工智能 (AI) 的使用机器学习 (ML) 凭借自学习功能,有助于解决最新类型的广告欺诈问题。由人工智能驱动的欺诈检测系统遵循机器学习算法,帮助系统从可疑活动(点击、广告投放)中学习并构建保护层。这种类型的系统不仅改进和适应自身以应对最新类型的广告欺诈,而且还可以识别比传统系统更广泛的数据点集中的模式。平均而言,基于人工智能(ML)的欺诈检测系统一次可以分析80多个维度,甚至可以检测最复杂的广告欺诈,例如Methbot广告欺诈。此外,人工智能有助于节省欺诈支出和时间。此外,根据 Cap Gemini 的数据,人工智能将欺诈调查周期缩短了 70%,检测精度提高了 90%。通过这种方式,人工智能优化了欺诈检测和预防流程。此外,Adjust GmbH、AppsFlyer Ltd. 和 Scalarr Inc. 等多家公司正在其广告欺诈检测系统中采用基于 AI(ML) 的技术。此外,许多其他公司正在寻求实施基于人工智能(ML)的欺诈检测技术,因为它具有众多优势,这可能会影响未来几年的市场增长。
在中东和非洲地区,南非记录的 COVID-19 病例数量最多,其次是沙特阿拉伯和阿联酋。 随着疫情期间互联网使用量的增加,该地区对数字广告的需求也激增。德勤 (Deloitte) 的一项调查显示,48% 的参与者在 2020 年发现了比往年更多的欺诈事件,35% 的参与者认为自 COVID-19 大流行开始以来欺诈事件有所增加。对技术和远程工作的依赖被认为是导致欺诈案件的主要因素。因此,欺诈风险评估和欺诈相关培训是欺诈预防策略的重要组成部分。然而,超过三分之二的中东公司在此期间进行了欺诈风险评估和欺诈相关培训。因此,COVID-19 大流行推动了中东和非洲地区的广告欺诈检测工具市场。
凭借新功能和技术,供应商可以吸引新客户并扩大其在新兴市场的足迹。这一因素可能会推动 MEA 广告欺诈检测工具市场。 MEA 广告欺诈检测工具市场预计在预测期内将以良好的复合年增长率增长。
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Strategic insights for Middle East and Africa Ad Fraud Detection Tools involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
Report Attribute | Details |
---|---|
Market size in 2021 | US$ 15.96 Million |
Market Size by 2028 | US$ 44.54 Million |
Global CAGR (2021 - 2028) | 15.8% |
Historical Data | 2019-2020 |
Forecast period | 2022-2028 |
Segments Covered |
By 类型
|
Regions and Countries Covered | 中东和非洲
|
Market leaders and key company profiles |
The regional scope of Middle East and Africa Ad Fraud Detection Tools refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The Middle East and Africa Ad Fraud Detection Tools Market is valued at US$ 15.96 Million in 2021, it is projected to reach US$ 44.54 Million by 2028.
As per our report Middle East and Africa Ad Fraud Detection Tools Market, the market size is valued at US$ 15.96 Million in 2021, projecting it to reach US$ 44.54 Million by 2028. This translates to a CAGR of approximately 15.8% during the forecast period.
The Middle East and Africa Ad Fraud Detection Tools Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Middle East and Africa Ad Fraud Detection Tools Market report:
The Middle East and Africa Ad Fraud Detection Tools Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Middle East and Africa Ad Fraud Detection Tools Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Middle East and Africa Ad Fraud Detection Tools Market value chain can benefit from the information contained in a comprehensive market report.