No. of Pages: 117 | Report Code: BMIRE00027425 | Category: Technology, Media and Telecommunications
中东和中东地区的 A2P SMS 和 CPaaS 市场非洲预计将从2022年的27.8434亿美元增长到2028年的37.4015亿美元。预计2022年至2028年复合年增长率为5.0%。
通过广泛的数字接触点提高客户参与度
CPaaS 经历了相当大的扩张。最初，有效的消息服务是渠道品牌强烈希望与客户沟通的唯一手段。企业现在需要更广泛的资产来维持价值发展。 RCS 商业消息传递、WhatsApp 商业平台、人工智能聊天机器人和 A2P 消息传递只是众多 CPaaS 系统中的一小部分，这些系统允许企业通过各种数字接触点与客户进行交互。 CPaaS 已证明，通过帮助企业保持连续性和可持续性，它是当前困难时期的最佳问题解决方案。此外，通过使公司能够添加新服务并提供出色的用户体验，CPaaS 帮助他们满足了不断增长的客户需求。该解决方案在节省金钱和时间的同时，使企业能够快速响应不断变化的需求。此外，将CPaaS通信功能整合到品牌的应用程序中可以加快速度，甚至使这一点变得可行，使公司能够直接与客户互动，而无需大量的开发和支出。这使得企业和品牌能够满足其业务目标，而不会产生与建立、维护和更新单独系统相关的成本。借助自动化 API 可扩展性，CPaaS 甚至可以通过直观的界面提供实时见解，帮助企业提升商业智能 (BI)。
市场概览;
中东和非洲地区的 A2P SMS 和 CPaaS 市场分为南非、沙特阿拉伯、阿联酋和中东和非洲其他地区。预计中东和非洲地区的城市化程度将不断提高，这将推动经济发展。客户关系管理 (CRM) 系统在各个行业中得到越来越广泛的采用。领先的企业预计会在该领域投资，以改善客户体验并留住客户。此外，网络安全事件的增加增加了对先进客户通信管理解决方案的需求。由于 COVID-19 病例数量增加，对增强 cpAA 和服务以帮助在整个 COVID-19 大流行期间进行沟通的需求也在增长。终端用户对人工智能和云表现出了浓厚的兴趣，表明了积极的商业前景。数字品牌对于该行业的成功仍然至关重要。随着对敏捷定制服务的需求不断增长，CCM 平台将在未来几年继续受到关注。
中东和中东地区非洲 A2P SMS 和 CPaaS 市场收入及预测至 2028 年（百万美元）
中东和中东地区非洲 A2P SMS 和 CPaaS 市场细分
中东和非洲非洲 A2P SMS 和 CPaaS 市场分为组件、渠道、企业规模、行业和国家。根据组件，市场分为解决方案和服务。到2022年，解决方案细分市场将占据更大的市场份额。
根据渠道，市场分为消息、语音、电子邮件、网络推送等。消息细分市场在 2022 年占据最大的市场份额。消息细分市场进一步分为聊天应用程序和短信。根据企业规模，市场分为中小企业和大型企业。到 2022 年，大型企业细分市场将占据更大的市场份额。根据行业，市场分为 IT 和电信、BFSI、零售和电子商务、医疗保健等。 2022 年，零售和电子商务领域占据最大的市场份额。根据国家/地区，市场分为沙特阿拉伯、阿联酋、土耳其、埃及、南非以及中东和非洲其他地区。非洲。中东其他地区和2022 年，非洲占据市场份额主导地位。 8X8 公司；阿瓦亚公司； IntelePeer 云通信有限责任公司；消息鸟；普利沃公司；思科系统公司； TWILIO 公司；沃克斯植入物；和 Wazo Communication Inc. 是该地区 A2P SMS 和 CPaaS 市场的领先公司。
Strategic insights for Middle East & Africa A2P SMS and CPaaS involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 2,784.34 Million |
| Market Size by 2028 | US$ 3,740.15 Million |
| Global CAGR (2022 - 2028) | 5.0% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2028 |
| Segments Covered |
By 组件
|
| Regions and Countries Covered | 中东和非洲
|
| Market leaders and key company profiles |
The regional scope of Middle East & Africa A2P SMS and CPaaS refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The Middle East & Africa A2P SMS and CPaaS Market is valued at US$ 2,784.34 Million in 2022, it is projected to reach US$ 3,740.15 Million by 2028.
As per our report Middle East & Africa A2P SMS and CPaaS Market, the market size is valued at US$ 2,784.34 Million in 2022, projecting it to reach US$ 3,740.15 Million by 2028. This translates to a CAGR of approximately 5.0% during the forecast period.
The Middle East & Africa A2P SMS and CPaaS Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Middle East & Africa A2P SMS and CPaaS Market report:
The Middle East & Africa A2P SMS and CPaaS Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Middle East & Africa A2P SMS and CPaaS Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Middle East & Africa A2P SMS and CPaaS Market value chain can benefit from the information contained in a comprehensive market report.
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