欧洲即饮鸡尾酒市场预测至 2030 年 - 区域分析 - 按基类型(麦芽基、龙舌兰酒基、伏特加基、威士忌基等)、包装类型(瓶装、罐装等)和分销渠道(超市和大卖场、专卖店、网上零售等)

Historic Data: 2020-2021   |   Base Year: 2022   |   Forecast Period: 2023-2030


No. of Pages: 69    |    Report Code: BMIRE00029116    |    Category: Food and Beverages

Europe RTD Cocktails Market

2022年欧洲即饮鸡尾酒市场价值为70.5643亿美元,预计到2030年将达到161.7837亿美元;预计 2022 年至 2030 年复合年增长率为 10.9%。

社交媒体和名人的影响力推动欧洲即饮鸡尾酒市场< /strong>

社交媒体在改变人们的生活方式方面发挥着至关重要的作用。在过去的几年里,由于互联网和智能手机的普及率不断提高,社交媒体用户的数量急剧增加。因此,全球主要制造商正在社交媒体平台上展示他们的产品,以产生更多收入。例如,著名的即饮鸡尾酒制造商之一帝亚吉欧公司 (Diageo plc) 加强了与 Facebook 数百万美元的合作伙伴关系,以营销其产品。

此外,人们受到了很大的影响社交媒体影响者和名人并尝试关注他们。品牌受益于社交媒体和名人对人们日益增长的影响力。名人大力推广 RTD 鸡尾酒,并涉足这一业务。

欧洲 RTD 鸡尾酒市场概览

< p>由于城市化进程的加快和消费者偏好的变化,欧洲即饮鸡尾酒市场正在蓬勃发展。德国、法国、英国、俄罗斯和意大利的即饮鸡尾酒消费者正在广泛寻找创新的饮料选择。 RTD 鸡尾酒提供多种口味和成分,可满足消费者对麦芽、龙舌兰酒、伏特加和威士忌 RTD 鸡尾酒不断变化的偏好。每场活动庆祝活动的增长趋势刺激了对即饮即饮鸡尾酒的需求。 RTD 鸡尾酒为那些想要享受鸡尾酒而无需混合配料的消费者提供了方便、便携的解决方案。移动生活方式的日益普及和对便利性的需求不断增加,是 RTD 鸡尾酒日益流行的主要原因。此外,欧洲人健康水平的提高也推动了对“低热量”即饮鸡尾酒的需求。因此,为了满足消费者对“低热量”的需求,主要区域行业参与者正在逐步进行产品创新。例如,2020 年 12 月,苏格兰酿酒厂 Boe Gin 推出了低热量杜松子酒和柠檬水罐装。博伊尔紫罗兰与玫瑰柠檬水和 Boéml;该公司提供的西西里柠檬水即饮鸡尾酒的百香果酒精度 (ABV) 为 5.5%,每 250 毫升罐含热量低于 80 卡路里。

欧洲;到 2030 年即饮鸡尾酒市场收入和预测(百万美元)

欧洲即饮鸡尾酒市场细分

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欧洲即饮鸡尾酒市场根据基料类型、包装类型、分销渠道和国家/地区进行细分。根据基酒类型,欧洲即饮鸡尾酒市场分为麦芽基鸡尾酒、龙舌兰基酒基酒、伏特加基酒、威士忌基酒等。麦芽细分市场在 2022 年占据最大的市场份额。

根据包装类型,欧洲 RTD 鸡尾酒市场分为瓶装、罐装等。 2022 年,罐装饮料占据了最大的市场份额。

根据分销渠道,欧洲即饮鸡尾酒市场分为超市和大卖场、专卖店、在线零售和其他的。 2022 年,专卖店细分市场占据最大市场份额。

根据国家/地区,欧洲即饮鸡尾酒市场分为德国、法国、意大利、英国、俄罗斯、以及欧洲其他地区。 2022 年,欧洲其他地区主导了欧洲即饮鸡尾酒市场份额。

Bacardi Limited、Beam Suntory Inc、Constellation Brands Inc 和 New Holland Brewing Co LLC 等欧洲即饮鸡尾酒市场的领先企业。   



Europe RTD Cocktails Strategic Insights

Strategic insights for Europe RTD Cocktails involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.

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Europe RTD Cocktails Report Scope

Report Attribute Details
Market size in 2022 US$ 7,056.43 Million
Market Size by 2030 US$ 16,178.37 Million
Global CAGR (2022 - 2030) 10.9%
Historical Data 2020-2021
Forecast period 2023-2030
Segments Covered By 基酒类型
  • 麦芽基酒
  • 龙舌兰基酒
  • 伏特加基酒
  • 威士忌基酒
By 包装类型
  • 瓶装
  • 罐装
By 分销渠道
  • 超市和大卖场
  • 专卖店
  • 网上零售
Regions and Countries Covered 欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
Market leaders and key company profiles
  • Bacardi Limited
  • Beam Suntory Inc,
  • Constellation Brands Inc
  • New Holland Brewing Co LLC
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    Europe RTD Cocktails Regional Insights

    The regional scope of Europe RTD Cocktails refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.

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    The List of Companies - Europe RTD Cocktails Market

    1. Bacardi Limited
    2. Beam Suntory Inc,
    3. Constellation Brands Inc
    4. New Holland Brewing Co LLC
    Frequently Asked Questions
    How big is the Europe RTD Cocktails Market?

    The Europe RTD Cocktails Market is valued at US$ 7,056.43 Million in 2022, it is projected to reach US$ 16,178.37 Million by 2030.

    What is the CAGR for Europe RTD Cocktails Market by (2022 - 2030)?

    As per our report Europe RTD Cocktails Market, the market size is valued at US$ 7,056.43 Million in 2022, projecting it to reach US$ 16,178.37 Million by 2030. This translates to a CAGR of approximately 10.9% during the forecast period.

    What segments are covered in this report?

    The Europe RTD Cocktails Market report typically cover these key segments-

  • 基酒类型 (麦芽基酒, 龙舌兰基酒, 伏特加基酒, 威士忌基酒)
  • 包装类型 (瓶装, 罐装)
  • 分销渠道 (超市和大卖场, 专卖店, 网上零售)
  • What is the historic period, base year, and forecast period taken for Europe RTD Cocktails Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Europe RTD Cocktails Market report:

  • Historic Period : 2020-2021
  • Base Year : 2022
  • Forecast Period : 2023-2030
  • Who are the major players in Europe RTD Cocktails Market?

    The Europe RTD Cocktails Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Bacardi Limited
  • Beam Suntory Inc,
  • Constellation Brands Inc
  • New Holland Brewing Co LLC
  • Who should buy this report?

    The Europe RTD Cocktails Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the Europe RTD Cocktails Market value chain can benefit from the information contained in a comprehensive market report.