欧洲孕妇装市场预测至 2028 年 - COVID-19 影响和按产品类型（上衣、下装、连衣裙和礼服以及内衣）和分销渠道（超市和大卖场、专卖店、在线零售等）进行的区域分析，A
No. of Pages: 97 | Report Code: TIPRE00029112 | Category: Consumer Goods
No. of Pages: 97 | Report Code: TIPRE00029112 | Category: Consumer Goods
市场上的公司采取各种增长方式战略，例如产品开发、市场开发、市场渗透和多元化，以克服当前和未来的挑战并推动公司发展。 2020 年 1 月 20 日，Isabella Oliver（优质孕妇装品牌）采取了市场渗透策略，推出了新的租赁计划，以扩大其覆盖范围并延长孕妇装的使用寿命。该品牌为顾客提供了一系列新的礼服租赁选择，包括派对服装和基本怀孕必需品，租期为两周，然后免费归还。该公司甚至还负责干洗。客户还可以选择购买产品。租赁孕妇装的目的是鼓励顾客更加环保，消除快时尚的影响。因此，产品创新和渗透推动了孕妇装的需求。合并、收购、合资和推出独特产品是参与者的重要营销策略。例如，Marks & Spencer于2019年推出了春季内衣系列。随着女性在怀孕期间体型的不断变化，对合适、舒适、合身、时尚的衣服的需求也随之增长。因此，大多数孕妇装都采用莱卡、弹性材料和天然面料（如棉、莫代尔和竹子）制成，因为它们柔软且呼吸平稳。
怀孕期间舒适的衣服对于女性的健康和产前护理至关重要。此外，抗菌环保的孕妇装越来越受到现代妈妈的欢迎。抗菌技术针对引起异味的细菌、霉菌和真菌建立了持久的防御屏障，使产品保持更长久的新鲜度。采用抗菌整理剂使孕妇和产后服装变得环保并保持喂养卫生。适合现代准妈妈的孕妇裤包括一层氨纶和带有罗纹镶片的牛仔打底裤。孕妇装制造商现在专注于高科技产品，以满足孕妇在怀孕期间的需求。因此，业务增长战略的采用预计将在预测期内推动孕妇装市场的增长。
欧洲孕妇装市场细分为产品类型、分销渠道和国家。根据产品类型，欧洲孕妇装市场分为上衣、下装、连衣裙和礼服以及内衣。 2020年，上衣细分市场占据欧洲孕妇装市场的最大份额。根据分销渠道，欧洲孕妇装市场分为超市和大卖场、专卖店、在线零售等。 2020年，超市和大卖场占据了欧洲孕妇装市场的最大份额。按国家/地区划分，欧洲孕妇装市场分为德国、法国、意大利、英国、俄罗斯和欧洲其他地区。欧洲其他地区在 2020 年贡献了相当大的市场份额。Boob Design、Brunelli & Co. Co. SRL、Gap Inc、H & Co. M Hennes 和 Maurits、Isabella Oliver、Mothercare、Organic & More、Pinkblush Maternity、Seraphine 和 Shaico Design Pvt. Ltd. 是欧洲孕妇装市场的领先公司之一。
Strategic insights for Europe Maternity Wear involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 2,929.52 Million |
| Market Size by 2028 | US$ 4,084.98 Million |
| Global CAGR (2021 - 2028) | 4.9% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By 产品类型
|
| Regions and Countries Covered | 欧洲
|
| Market leaders and key company profiles |
The regional scope of Europe Maternity Wear refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The Europe Maternity Wear Market is valued at US$ 2,929.52 Million in 2021, it is projected to reach US$ 4,084.98 Million by 2028.
As per our report Europe Maternity Wear Market, the market size is valued at US$ 2,929.52 Million in 2021, projecting it to reach US$ 4,084.98 Million by 2028. This translates to a CAGR of approximately 4.9% during the forecast period.
The Europe Maternity Wear Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Europe Maternity Wear Market report:
The Europe Maternity Wear Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Europe Maternity Wear Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Europe Maternity Wear Market value chain can benefit from the information contained in a comprehensive market report.
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