欧洲硬苏打水市场预测至 2028 年 - COVID-19 影响和按风味（柑橘类水果、浆果、热带水果等）、包装类型（瓶装和罐装）和分销渠道（超市和大卖场、专卖店、在线）进行的区域分析零售及其他）
No. of Pages: 102 | Report Code: TIPRE00028757 | Category: Food and Beverages
No. of Pages: 102 | Report Code: TIPRE00028757 | Category: Food and Beverages
社交媒体正在强烈影响生活方式的人。随着全球社交媒体用户数量的不断增加，硬苏打水制造商正在 Instagram 和 Facebook 等社交媒体平台上推广其产品，以提高品牌认知度和客户覆盖范围。例如，true（流行的硬苏打水品牌）与 GLAAD（非营利组织）合作，于 2020 年 5 月发起了社交媒体和户外 (OOH) 广告活动。该活动鼓励顾客上传自己的照片使用“#TrulyPride”标签喝一罐 Truly 硬苏打水来庆祝自豪感在社交媒体平台上表达对 LGBTQ 群体的支持。此外，同一家公司还推出了“没有人只有一种口味”的产品。 2021 年 5 月与格莱美奖获得者、流行歌手 Dua Lipa 合作推广新口味饮料的活动。该活动通过户外 (OOH)、数字和社交媒体营销进行。作为该活动的一部分，“Instagram 值得”该地区各国举办了户外活动，邀请烈性苏打水饮用者展示他们独特的个性。该活动还包括提供赠品的销售点柜台和现场直播音乐会。该活动取得了积极成果，提高了该品牌在广大消费群体中的知名度。此外，2019 年夏季，许多社交媒体用户生成了有关硬苏打水的表情包、视频和照片，这些内容在 Instagram 上疯传，并配上“喝爪子就没有法律”的标题。这一趋势使 White Claw 的硬苏打水大受欢迎。因此，知名市场参与者的社交媒体活动以及活动对人们的影响力预计是未来推动硬苏打水市场增长的主要因素。
< p>在欧洲，法国、英国和意大利是受新冠肺炎 (COVID-19) 大流行影响最严重的国家。由于封锁和边境限制，工业活动受到限制，这些国家遭受了经济衰退。食物&由于制造单位被迫关闭，导致供应短缺，整个地区的饮料行业也遭受了重大损失。然而，由于人们呆在家里，英国、法国和意大利等国家的即饮 (RTD) 饮料销量激增，这对该地区对硬苏打水的需求产生了积极影响。由于供应链受限、原材料短缺和制造单位停工，这场危机对该地区的制造业产生了不利影响。此外，制造工艺和研发活动的整体中断限制了硬苏打水市场的新发展。然而，由于家庭消费趋势和硬苏打水的即饮包装，即使在封锁期间，产品需求仍然很大。此外，由于电子商务平台在该地区的稳固立足，市场出现增长。
随着新功能和新技术的出现，供应商可以吸引新客户并扩大他们在新兴市场的足迹。因此，欧洲硬苏打水市场预计在预测期内将以良好的复合年增长率增长。
按包装类型
按分销渠道< /span>
提及的公司-
Strategic insights for Europe Hard Seltzer involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 258.08 Million |
| Market Size by 2028 | US$ 452.10 Million |
| Global CAGR (2021 - 2028) | 8.3% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By 口味
|
| Regions and Countries Covered | 欧洲
|
| Market leaders and key company profiles |
The regional scope of Europe Hard Seltzer refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The Europe Hard Seltzer Market is valued at US$ 258.08 Million in 2021, it is projected to reach US$ 452.10 Million by 2028.
As per our report Europe Hard Seltzer Market, the market size is valued at US$ 258.08 Million in 2021, projecting it to reach US$ 452.10 Million by 2028. This translates to a CAGR of approximately 8.3% during the forecast period.
The Europe Hard Seltzer Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Europe Hard Seltzer Market report:
The Europe Hard Seltzer Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Europe Hard Seltzer Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Europe Hard Seltzer Market value chain can benefit from the information contained in a comprehensive market report.
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