欧洲切花市场预测至 2030 年 - 区域分析 - 按花卉类型(玫瑰、康乃馨、百合、菊花、非洲菊等)、用途(家庭和商业)和分销渠道(超市和大卖场、专卖店/花店、网上零售等)

Historic Data: 2020-2021   |   Base Year: 2022   |   Forecast Period: 2023-2030


No. of Pages: 72    |    Report Code: TIPRE00016238    |    Category: Consumer Goods

Europe Cut Flowers Market
预计到 2030 年,欧洲切花市场规模将从 2022 年的 145.7066 亿美元增长至 212.5159 亿美元。预计 2022 年至 2030 年的复合年增长率为 4.8%。

切花的各种健康益处推动欧洲切花市场发展

切花因其各种健康益处而用于药用目的。众所周知,鲜花对情绪有直接影响。它们鲜艳的色彩和宜人的香味有助于减轻压力、焦虑和抑郁,改善心理健康。研究表明,鲜花可以降低皮质醇水平(一种压力荷尔蒙),从而减轻压力,让人笑容更放松。例如,哈佛医学院进行的一项研究表明,当家里养着鲜花时,人们的忧虑会减少,从而减轻焦虑和抑郁。

不同类型的切花具有不同的特性,有助于保持环境清新,改善情绪。有些花,如和平百合和非洲菊,具有空气净化功能,有助于去除常见的室内污染物并改善室内空气质量。此外,菊花具有降低血压、治疗头晕和失眠的功效。其他花,如金盏花,可用作治疗皮肤发炎和防止感染扩散的药物。相反,紫矢车菊有助于刺激免疫系统,提高人体对病毒和细菌感染的抵抗力。此外,薰衣草的香气可以舒缓神经系统,减轻肌肉紧张,并起到防腐作用。因此,与切花相关的各种健康益处推动了市场的增长。

欧洲切花市场概况

欧洲的切花市场分为德国、法国、意大利、英国、俄罗斯和欧洲其他地区。欧洲市场的增长归因于该地区知名企业的存在,例如 Afriflora Sher、Oserian 和 Dümmen Orange。欧洲鲜切花市场的中小企业受益于发达的虚拟货运和物流网络以及协调良好的供应链,包括种植者、贸易商、物流服务提供商和礼品店。虚拟网络确保花卉产品(包括鲜切花)以经济高效的方式快速交付,这有利于该地区的鲜切花市场。

在生日、周年纪念日和节假日等场合送花的传统推动了欧洲对鲜切花的需求。欧洲国家的人们沉迷于各种季节性庆祝活动和节日,如复活节和圣诞节,这些节日传统上都涉及鲜花交换。此外,由于环保意识的增强,该地区对当地种植和可持续采购的鲜花的偏好激增。此外,最近的研究表明,鲜花可以对心理健康产生积极影响并减轻压力。这些研究可能会在未来几年使欧洲的鲜切花市场受益。

欧洲切花市场收入及预测至 2030 年(百万美元)

欧洲切花市场细分

欧洲切花市场细分为花卉类型、应用、分销渠道和国家。

根据花卉类型,欧洲切花市场细分为玫瑰、康乃馨、百合、菊花和非洲菊等。2022 年,玫瑰部分占据了欧洲切花市场的最大份额。

在应用方面,欧洲切花市场分为家庭和商业。2022 年,商业部分占据了欧洲切花市场的较大份额。

按分销渠道,欧洲切花市场分为超市和大卖场、专卖店/花店、在线零售等。 2022 年,专卖店/花店占据了欧洲切花市场的最大份额。

根据国家/地区,欧洲切花市场分为英国、德国、法国、意大利、俄罗斯和欧洲其他地区。2022 年,欧洲其他地区主导了欧洲切花市场。

Selecta Cut Flowers SAU、Sher Holland BV、Multiflora Corp、Rosebud Ltd、Karen Roses Ltd、Dummen Orange Holding BV 和 Marginpar BV 是欧洲切花市场的一些领先公司。

Europe Cut Flowers Strategic Insights

Strategic insights for Europe Cut Flowers involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.

strategic-framework/europe-cut-flowers-market-strategic-framework.webp
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Europe Cut Flowers Report Scope

Report Attribute Details
Market size in 2022 US$ 14,570.66 Million
Market Size by 2030 US$ 21,251.59 Million
Global CAGR (2022 - 2030) 4.8%
Historical Data 2020-2021
Forecast period 2023-2030
Segments Covered By 花的种类
  • 玫瑰
  • 康乃馨
  • 百合
  • 菊花和非洲菊
By 应用
  • 家庭
  • 商业
By 分销渠道
  • 超市和大卖场
  • 专卖店/杂货店
  • 网上零售
Regions and Countries Covered 欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
Market leaders and key company profiles
  • Selecta Cut Flowers SAU
  • Sher Holland BV
  • Multiflora Corp
  • Rosebud Ltd
  • Karen Roses Ltd
  • Dummen Orange Holding BV
  • Marginpar BV
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    Europe Cut Flowers Regional Insights

    The regional scope of Europe Cut Flowers refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.

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    The List of Companies - Europe Cut Flowers Market

    1. Selecta Cut Flowers SAU
    2. Sher Holland BV
    3. Multiflora Corp
    4. Rosebud Ltd
    5. Karen Roses Ltd
    6. Dummen Orange Holding BV
    7. Marginpar BV
    Frequently Asked Questions
    How big is the Europe Cut Flowers Market?

    The Europe Cut Flowers Market is valued at US$ 14,570.66 Million in 2022, it is projected to reach US$ 21,251.59 Million by 2030.

    What is the CAGR for Europe Cut Flowers Market by (2022 - 2030)?

    As per our report Europe Cut Flowers Market, the market size is valued at US$ 14,570.66 Million in 2022, projecting it to reach US$ 21,251.59 Million by 2030. This translates to a CAGR of approximately 4.8% during the forecast period.

    What segments are covered in this report?

    The Europe Cut Flowers Market report typically cover these key segments-

  • 花的种类 (玫瑰, 康乃馨, 百合, 菊花和非洲菊)
  • 应用 (家庭, 商业)
  • 分销渠道 (超市和大卖场, 专卖店/杂货店, 网上零售)
  • What is the historic period, base year, and forecast period taken for Europe Cut Flowers Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Europe Cut Flowers Market report:

  • Historic Period : 2020-2021
  • Base Year : 2022
  • Forecast Period : 2023-2030
  • Who are the major players in Europe Cut Flowers Market?

    The Europe Cut Flowers Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Selecta Cut Flowers SAU
  • Sher Holland BV
  • Multiflora Corp
  • Rosebud Ltd
  • Karen Roses Ltd
  • Dummen Orange Holding BV
  • Marginpar BV
  • Who should buy this report?

    The Europe Cut Flowers Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the Europe Cut Flowers Market value chain can benefit from the information contained in a comprehensive market report.