No. of Pages: 167 | Report Code: BMIRE00027124 | Category: Technology, Media and Telecommunications
人工智能 (AI) 在零售、IT 和零售等垂直行业的应用日益广泛。电信、汽车和医疗保健正在帮助改善客户体验。两家公司正在通过将人工智能和机器学习集成到消费者体验解决方案中来分析未来的客户行为。这些预测分析和人工智能支持的解决方案可帮助公司从客户数据中提取有意义的见解。因此，公司越来越注重实施先进技术来改善客户体验。例如，2021年12月，TPG推出了基于人工智能的客户体验平台Anna。它以高精度评估更多的交互。 Anna Chatbot 可以 100% 评估客户交互，并提供基于样本的客户聊天和语音通信分析。此外，公司正在使用面部识别、生物识别、聊天机器人和数字助理等先进的人工智能应用程序来改善客户体验。例如，Facebook Messenger 机器人使用人工智能和机器学习来帮助购物者通过简单的对话找到他们想要的东西，这有助于改善客户体验并提高盈利能力。同样，零售商采用增强现实技术预计将有助于改善购物体验。例如，宜家集成了增强现实技术来实时展示家具，帮助顾客做出购买决策并减少退货。因此，虚拟助理/机器人的快速采用正在刺激对消费者体验解决方案的需求。
不断发展的电子商务行业正在推动欧洲的客户体验管理市场。例如，根据 The Paypers 最近的一份报告，从 2019 年到 2020 年，整个欧洲的电子商务增长了 10%，达到 7570 亿美元，2021 年达到 8440 亿美元。此外，研究称西欧是领先的销售额占总销售额的64%，而南欧占16%。 2019年至2020年销售额增长率最高的地区是东欧（36%）、中欧（28%）和南欧（24%）。因此，不断增长的电子商务行业可能会推动欧洲的 CEM 市场，因为电子商务和管理客户体验受到从结账开始就查找和访问网站或产品页面的人们的在线体验的影响处理收件箱中的购买后确认电子邮件。因此，这些公司正在逐步采用 CEM 工具来维持其在市场中的主导地位。
欧洲客户体验管理市场按组件、部署模式、组织规模、接触点、垂直行业和国家/地区进行细分。
Adobe; Avaya Inc.; IBM公司；尼斯有限公司；甲骨文公司； SAP SEl; Verint系统公司； Zendesk; SAS研究所公司；和 Salesforce.com, Inc.是该地区客户体验管理市场的领先公司。
Strategic insights for Europe Customer Experience Management involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 3,438.75 Million |
| Market Size by 2028 | US$ 8,442.90 Million |
| Global CAGR (2022 - 2028) | 16.1% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2028 |
| Segments Covered |
By 组件
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| Regions and Countries Covered | 欧洲
|
| Market leaders and key company profiles |
The regional scope of Europe Customer Experience Management refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The Europe Customer Experience Management Market is valued at US$ 3,438.75 Million in 2022, it is projected to reach US$ 8,442.90 Million by 2028.
As per our report Europe Customer Experience Management Market, the market size is valued at US$ 3,438.75 Million in 2022, projecting it to reach US$ 8,442.90 Million by 2028. This translates to a CAGR of approximately 16.1% during the forecast period.
The Europe Customer Experience Management Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Europe Customer Experience Management Market report:
The Europe Customer Experience Management Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Europe Customer Experience Management Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Europe Customer Experience Management Market value chain can benefit from the information contained in a comprehensive market report.
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