欧洲人工智能营销市场预测至 2028 年 - COVID-19 影响和区域分析（按产品（解决方案和服务）、应用程序（社交媒体广告、搜索广告、动态定价、虚拟助理、内容管理、销售和营销自动化、分析平台）等）和最终用途行业（BFSI、零售、消费品、媒体和娱乐等）
No. of Pages: 187 | Report Code: TIPRE00022954 | Category: Technology, Media and Telecommunications
No. of Pages: 187 | Report Code: TIPRE00022954 | Category: Technology, Media and Telecommunications
欧盟 (EU) 国家的人工智能产业正在不断扩大，其应用领域包括社交媒体和营销等垂直领域。利用人工智能技术在各种社交媒体渠道上成功开展广告活动正在推动欧洲人工智能在社交媒体市场的发展。此外，人工智能技术与社交媒体的融合可实现成功的广告并获得竞争优势，这进一步推动了该领域的竞争。人工智能 (AI) 营销根据数据收集、分析以及对可能影响营销工作的受众或经济模式的额外观察来做出自动决策。人工智能经常用于节奏很重要的营销活动。此外，社交媒体广告的日益使用是推动欧洲人工智能营销市场增长的主要因素。
由于COVID-19的爆发，俄罗斯、英国、法国、意大利、西班牙、德国是欧洲地区受影响最严重的成员国之一。该地区的企业面临严重的经济困难，因为他们不得不暂停运营或大幅减少活动。由于企业封锁、旅行禁令和供应链中断，该地区在 2020 年经历了经济放缓，很可能在 2021 年也出现了放缓。根据 Worldometer 的数据，截至 2021 年 4 月 20 日，该地区已登记病例 3,164,447、4,390,783、5,296,222 例。德国、英国和法国。意大利、西班牙和德国等欧洲成员国采取了严厉措施和旅行限制，以限制冠状病毒在其公民中的传播。而软件即服务正在大流行期间不断增加人工智能在营销中的需求。
欧洲营销市场中的人工智能预计将从 2021 年的 40.3926 亿美元增至 2028 年的 270.452 亿美元。预计 2021 年至 2028 年，该市场将以 31.2% 的复合年增长率增长。时间允许客户的广告体验个性化，这在当今非常重要。近年来，在人工智能的帮助下，广告已经高度个性化。这使得客户期待针对他们独特需求和兴趣的广告体验。这种策略越来越受欢迎，并且正在产生令人难以置信的结果。
欧洲人工智能营销市场分为产品、应用、最终用途行业和国家。根据产品提供，市场分为解决方案和服务。解决方案领域在 2020 年占据市场主导地位，服务领域预计将在预测期内增长最快。根据应用，市场分为社交媒体广告、搜索广告、动态定价、虚拟助理、内容管理、销售和营销。营销自动化、分析平台等。社交媒体广告领域在 2020 年占据市场主导地位，而虚拟助手领域预计将在预测期内增长最快。根据最终用途行业，市场分为 BFSI、零售、消费品、媒体和娱乐等。 BFSI 细分市场在 2020 年占据市场主导地位，零售细分市场预计将在预测期内增长最快。
准备这份关于欧洲营销市场人工智能的报告时提到的一些主要的一手和二手来源包括公司网站、年度报告、财务报告、国家政府文件和统计数据库等。报告中列出的主要公司有埃森哲；土坯；亚马逊网络服务；比达尔戈；认知量表； IBM公司；微软公司;甲骨文公司； Salesforce.com, Inc.； SAP 系统公司； SAS 研究所公司；和 Xilinx, Inc. 等。
Strategic insights for Europe Artificial Intelligence in Marketing involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 4,039.26 Million |
| Market Size by 2028 | US$ 27,045.20 Million |
| Global CAGR (2021 - 2028) | 31.2% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By 产品
|
| Regions and Countries Covered | 欧洲
|
| Market leaders and key company profiles |
The regional scope of Europe Artificial Intelligence in Marketing refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The Europe Artificial Intelligence in Marketing Market is valued at US$ 4,039.26 Million in 2021, it is projected to reach US$ 27,045.20 Million by 2028.
As per our report Europe Artificial Intelligence in Marketing Market, the market size is valued at US$ 4,039.26 Million in 2021, projecting it to reach US$ 27,045.20 Million by 2028. This translates to a CAGR of approximately 31.2% during the forecast period.
The Europe Artificial Intelligence in Marketing Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Europe Artificial Intelligence in Marketing Market report:
The Europe Artificial Intelligence in Marketing Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Europe Artificial Intelligence in Marketing Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Europe Artificial Intelligence in Marketing Market value chain can benefit from the information contained in a comprehensive market report.
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