欧洲防伪包装市场预测至 2030 年 – 区域分析 – 按技术（安全油墨和涂料、射频识别 (RFID)、法医标记、防篡改、全息图、条形码等）和应用（食品和饮料）饮料、制药、个人护理和化妆品、电气和电子、纺织和服装、汽车等）
No. of Pages: 89 | Report Code: BMIRE00029153 | Category: Chemicals and Materials
No. of Pages: 89 | Report Code: BMIRE00029153 | Category: Chemicals and Materials
假冒已成为普遍问题在全球市场上，影响各个行业，给政府、企业和消费者带来重大挑战。在全球化、电子商务和先进技术的推动下，造假者利用了供应链的复杂性和消费者对平价产品的需求。假冒产品会造成重大经济损失和失业，还会危害消费者安全、损害品牌声誉并削弱市场信任。 2022 年 3 月至 12 月期间，欧洲刑警组织开始在欧盟范围内开展打击假冒服装、鞋类和配饰非法贸易的行动。欧洲刑警组织查获了价值约 9500 万美元的假冒商品，其中包括 1,956,607 件假冒服装、鞋子和服装。因此，企业正在积极寻求保护其产品并确保正品的方法。防伪包装解决方案结合了各种安全功能，有助于验证产品真实性、防止篡改并阻止未经授权的复制，从而减少假冒活动。这些解决方案通常包含隐蔽的安全功能，包括隐藏代码、标签剂或专用墨水，这些功能只能使用专用设备或技术进行验证，使得造假者难以复制。此外，严格的监管环境以及行业协会和政府打击假冒的努力加大了对防伪包装的关注。烟草、药品和奢侈品等各个行业的监管要求都强制要求使用防伪措施来保护消费者并维护行业诚信。因此，不断增加的假冒案件和严格的政府法规正在推动对防伪包装的需求。
在欧洲，假冒产品对公司的生存构成重大威胁。知识产权。欧洲防伪包装市场由各个行业推动，包括制药、个人护理和医疗保健等。化妆品、食品和饮料、奢侈品、电器和消费品，这些产品特别容易被假冒。消费者安全是欧洲监管机构的首要任务。欧洲各国政府实施了严格的法规和标准来打击假冒产品。例如，欧盟出台了《假药品指令》（FMD）和《烟草产品指令》（TPD）等法规，要求制药和烟草公司实施防伪措施。此外，欧盟还实施了第 3295/94 号法规，禁止假冒和盗版商品的自由流通、出口、再出口或入境。防伪包装通过确保包装商品的真实性和完整性，有助于保护消费者免于消费/使用潜在有害的产品。而且，随着电子商务的兴起，假冒产品的风险也随之增加。造假者利用网络平台销售假冒伪劣产品，这可能会损害消费者和合法企业的利益。根据 PostNord AB 的报告，欧洲拥有最强大的电子商务平台市场。报告显示，2021年约有2.97亿欧洲消费者通过电子商务网站购物。根据欧盟知识产权局的数据，2021年，在欧盟边境查获的假冒商品中，超过50%来自电子商务。防伪包装通过结合难以复制的安全功能来帮助防止此类非法活动，使消费者能够验证他们在线购买的产品的真实性。此外，防伪技术的进步、高效油墨的开发以及智能包装等多种趋势的兴起预计将在预测期内推动欧洲防伪包装市场的增长。
欧洲防伪包装市场收入及预测至2030年（百万美元）
欧洲防伪包装市场分为技术、应用和国家。
根据技术，欧洲防伪包装市场分为防伪油墨和涂料、射频识别（RFID）、法医标记、防篡改、全息图、条形码等。 2022年，条码细分市场在欧洲防伪包装市场中占据最大份额。
根据应用，欧洲防伪包装市场分为食品和饮料；制药；个人护理和化妆品；电气和电子产品；纺织和服装；汽车；和别的。 2022年，食品和饮料领域在欧洲防伪包装市场中占据最大份额。
按国家划分，欧洲防伪包装市场分为德国、法国、意大利、英国、俄罗斯和欧洲其他国家。 2022年，法国在欧洲防伪包装市场占据最大份额。
Antares VisionSpA、Arjo AB、Avery Dennison Corp、Brady Corp、CCL Industries Inc、Constantia Flexibles International GmbH、Gestion Groupe Optel Inc、KURZ Transfer Products LP 和 Octane5 International LLC 是欧洲防伪包装市场上的一些领先公司。
Strategic insights for Europe Anti-Counterfeit Packaging involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 31.40 Million |
| Market Size by 2030 | US$ 90.26 Million |
| Global CAGR (2022 - 2030) | 14.1% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2030 |
| Segments Covered |
By 技术
|
| Regions and Countries Covered | 欧洲
|
| Market leaders and key company profiles |
The regional scope of Europe Anti-Counterfeit Packaging refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The Europe Anti-Counterfeit Packaging Market is valued at US$ 31.40 Million in 2022, it is projected to reach US$ 90.26 Million by 2030.
As per our report Europe Anti-Counterfeit Packaging Market, the market size is valued at US$ 31.40 Million in 2022, projecting it to reach US$ 90.26 Million by 2030. This translates to a CAGR of approximately 14.1% during the forecast period.
The Europe Anti-Counterfeit Packaging Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Europe Anti-Counterfeit Packaging Market report:
The Europe Anti-Counterfeit Packaging Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Europe Anti-Counterfeit Packaging Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Europe Anti-Counterfeit Packaging Market value chain can benefit from the information contained in a comprehensive market report.
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