欧洲广告欺诈检测工具市场预测至 2028 年 - COVID-19 影响以及按类型（网站和移动设备）和最终用户（电子商务、旅行、金融、游戏等）进行的区域分析
No. of Pages: 103 | Report Code: TIPRE00027954 | Category: Technology, Media and Telecommunications
No. of Pages: 103 | Report Code: TIPRE00027954 | Category: Technology, Media and Telecommunications
就 COVID-19 病例数而言，俄罗斯、法国、意大利、德国、西班牙和英国是欧洲受灾最严重的国家。由于政府当局采取严格的遏制措施，2020年欧洲零售、运输与物流、制造业等多个行业的收入大幅下降。由于旅行限制，人们从一个地方到另一个地方的流动大大减少。 COVID-19 的爆发严重影响了欧洲经济。随着欧洲地区多个国家实施封锁，数字广告的趋势有所增加，而随着数字广告的不断增长，广告欺诈活动也随之增加。因此，为了打击这些欺诈，需要广告欺诈检测和预防工具，因为它们有多种好处，例如防止广告欺诈活动、优化广告支出、主动监控活动以及最大化活动投资回报（ 投资回报率）。因此，随着欧洲数字广告的增长，对欺诈检测工具的需求不断增加。此外，进入2021年，随着中小企业数量的增加以及中小企业网络广告的增多，广告欺诈活动的发生也越来越多。
随着新的功能和技术，供应商可以吸引新客户并扩大他们在新兴市场的足迹。这一因素可能会推动欧洲广告欺诈检测工具市场的发展。欧洲广告欺诈检测工具市场预计在预测期内将以良好的复合年增长率增长。
Strategic insights for Europe Ad Fraud Detection Tools involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 71.36 Million |
| Market Size by 2028 | US$ 217.83 Million |
| Global CAGR (2021 - 2028) | 17.3% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By 类型
|
| Regions and Countries Covered | 欧洲
|
| Market leaders and key company profiles |
The regional scope of Europe Ad Fraud Detection Tools refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The Europe Ad Fraud Detection Tools Market is valued at US$ 71.36 Million in 2021, it is projected to reach US$ 217.83 Million by 2028.
As per our report Europe Ad Fraud Detection Tools Market, the market size is valued at US$ 71.36 Million in 2021, projecting it to reach US$ 217.83 Million by 2028. This translates to a CAGR of approximately 17.3% during the forecast period.
The Europe Ad Fraud Detection Tools Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Europe Ad Fraud Detection Tools Market report:
The Europe Ad Fraud Detection Tools Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Europe Ad Fraud Detection Tools Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Europe Ad Fraud Detection Tools Market value chain can benefit from the information contained in a comprehensive market report.
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