欧洲广告欺诈检测工具市场预测至 2028 年 - COVID-19 影响以及按类型(网站和移动设备)和最终用户(电子商务、旅行、金融、游戏等)进行的区域分析

Historic Data: 2019-2020   |   Base Year: 2021   |   Forecast Period: 2022-2028


No. of Pages: 103    |    Report Code: TIPRE00027954    |    Category: Technology, Media and Telecommunications

Europe Ad Fraud Detection Tools Market

欧洲广告欺诈检测工具市场预计将从 2021 年的 7136 万美元增长到 2028 年的 21783 万美元;预计2021年至2028年复合年增长率为17.3%。

由于广告欺诈活动日益增多,许多公司采用广告欺诈检测/预防工具来进行广告欺诈。多种好处,例如优化广告支出、主动监控广告活动以及最大限度地提高广告活动投资回报率 (ROI)

因此,通过广告欺诈检测解决方案/工具,公司可以收回原本属于自己的支出,确保其广告活动获得更好、更准确和利润丰厚的结果。同样,将广告欺诈解决方案/工具与用于管理广告活动的现有平台集成可以更轻松地主动监控活动。使用集成解决方案,营销人员可以快速检查广告指标并同时检查广告欺诈检测通知。例如,Anura Script 可以使用 JavaScript 收集有关访问者的信息,以立即捕获有关访问者的数百个数据点,以确定访问者是真实的还是假的。此外,更好的营销活动和优化广告支出有助于最大限度地提高营销人员的广告投资回报率。例如,根据 2021 年 3 月的 Anura Solutions 文章,来自其他 Anura 客户的过去数据表明,联属营销活动中广告欺诈的平均比率约为 40%。这意味着,联盟营销活动每花费 100 万美元,就会损失 40 万美元,而且没有投资回报。浪费在管理虚假交易、潜在退款、品牌声誉问题和电话消费者保护法 (TCPA) 合规问题上的时间以及广告欺诈的成本可能会降低公司的营销投资回报率。因此,集成的广告欺诈解决方案可以实时识别欺诈行为,以便公司可以立即消除它,这有助于公司最大限度地提高广告投资回报率,因为公司不会在欺诈性展示、点击或操作上花钱。

就 COVID-19 病例数而言,俄罗斯、法国、意大利、德国、西班牙和英国是欧洲受灾最严重的国家。由于政府当局采取严格的遏制措施,2020年欧洲零售、运输与物流、制造业等多个行业的收入大幅下降。由于旅行限制,人们从一个地方到另一个地方的流动大大减少。 COVID-19 的爆发严重影响了欧洲经济。随着欧洲地区多个国家实施封锁,数字广告的趋势有所增加,而随着数字广告的不断增长,广告欺诈活动也随之增加。因此,为了打击这些欺诈,需要广告欺诈检测和预防工具,因为它们有多种好处,例如防止广告欺诈活动、优化广告支出、主动监控活动以及最大化活动投资回报( 投资回报率。因此,随着欧洲数字广告的增长,对欺诈检测工具的需求不断增加。此外,进入2021年,随着中小企业数量的增加以及中小企业网络广告的增多,广告欺诈活动的发生也越来越多。

随着新的功能和技术,供应商可以吸引新客户并扩大他们在新兴市场的足迹。这一因素可能会推动欧洲广告欺诈检测工具市场的发展。欧洲广告欺诈检测工具市场预计在预测期内将以良好的复合年增长率增长。

欧洲广告欺诈检测工具

到 2028 年的市场收入和预测(百万美元)

欧洲广告欺诈检测工具市场细分

欧洲广告欺诈检测工具市场 - 按类型

  • 网站
  • 移动设备

欧洲广告欺诈检测工具市场 - 按

最终用户

  • 电子商务
  • 旅行
  • 金融
  • 游戏
  • < span>其他

欧洲广告欺诈检测工具市场(按国家/地区)

  • 法国
  • 德国
  • 意大利
  • 英国
  • 俄罗斯
  • 欧洲其他地区

欧洲广告欺诈检测工具市场 - 提及的公司

  • AppsFlyer Ltd.
  • Adjust GmbH
  • Branch Metrics, Inc.
  • Interceptd (App Samurai Inc.)
  • 机器广告有限公司
  • Perform[cb], LLC
  • Singular Labs, Inc.


Europe Ad Fraud Detection Tools Strategic Insights

Strategic insights for Europe Ad Fraud Detection Tools involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.

strategic-framework/europe-ad-fraud-detection-tools-market-strategic-framework.webp
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Europe Ad Fraud Detection Tools Report Scope

Report Attribute Details
Market size in 2021 US$ 71.36 Million
Market Size by 2028 US$ 217.83 Million
Global CAGR (2021 - 2028) 17.3%
Historical Data 2019-2020
Forecast period 2022-2028
Segments Covered By 类型
  • 网站和移动端
By 最终用户
  • 电子商务
  • 旅游
  • 金融
  • 游戏
Regions and Countries Covered 欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
Market leaders and key company profiles
  • AppsFlyer Ltd.
  • Adjust GmbH
  • Branch Metrics, Inc.
  • Interceptd (App Samurai Inc.)
  • Machine Advertising Limited
  • Perform[cb], LLC
  • Singular Labs, Inc.
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    Europe Ad Fraud Detection Tools Regional Insights

    The regional scope of Europe Ad Fraud Detection Tools refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.

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    The List of Companies - Europe Ad Fraud Detection Tools Market

    1. AppsFlyer Ltd.
    2. Adjust GmbH
    3. Branch Metrics, Inc.
    4. Interceptd (App Samurai Inc.)
    5. Machine Advertising Limited
    6. Perform[cb], LLC
    7. Singular Labs, Inc.
    Frequently Asked Questions
    How big is the Europe Ad Fraud Detection Tools Market?

    The Europe Ad Fraud Detection Tools Market is valued at US$ 71.36 Million in 2021, it is projected to reach US$ 217.83 Million by 2028.

    What is the CAGR for Europe Ad Fraud Detection Tools Market by (2021 - 2028)?

    As per our report Europe Ad Fraud Detection Tools Market, the market size is valued at US$ 71.36 Million in 2021, projecting it to reach US$ 217.83 Million by 2028. This translates to a CAGR of approximately 17.3% during the forecast period.

    What segments are covered in this report?

    The Europe Ad Fraud Detection Tools Market report typically cover these key segments-

  • 类型 (网站和移动端)
  • 最终用户 (电子商务, 旅游, 金融, 游戏)
  • What is the historic period, base year, and forecast period taken for Europe Ad Fraud Detection Tools Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Europe Ad Fraud Detection Tools Market report:

  • Historic Period : 2019-2020
  • Base Year : 2021
  • Forecast Period : 2022-2028
  • Who are the major players in Europe Ad Fraud Detection Tools Market?

    The Europe Ad Fraud Detection Tools Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • AppsFlyer Ltd.
  • Adjust GmbH
  • Branch Metrics, Inc.
  • Interceptd (App Samurai Inc.)
  • Machine Advertising Limited
  • Perform[cb], LLC
  • Singular Labs, Inc.
  • Who should buy this report?

    The Europe Ad Fraud Detection Tools Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the Europe Ad Fraud Detection Tools Market value chain can benefit from the information contained in a comprehensive market report.