亚太地区虚拟现实和增强现实零售市场预测至 2028 年 - COVID-19 影响和按类型（AR 和 VR）和应用（在线零售和线下零售）进行的区域分析
No. of Pages: 82 | Report Code: TIPRE00024738 | Category: Electronics and Semiconductor
No. of Pages: 82 | Report Code: TIPRE00024738 | Category: Electronics and Semiconductor
亚太地区零售市场的虚拟现实和增强现实预计将从2021年的8.5903亿美元增长到2028年的47.4312亿美元；预计2021年至2028年复合年增长率为27.6%。
中国、日本、韩国、印度和澳大利亚是主要经济体亚太地区。 AR 和 VR 等混合现实技术为企业提供了很多希望，为客户提供与其品牌互动的新方式，无论是带他们进入另一个世界还是丰富他们现在所处的世界。由于移动技术的发展，增强现实技术近年来越来越受欢迎，允许客户在购买之前对物品进行可视化和测试。因此，各种零售品牌都在投资这些技术。因此，零售企业对 AR 和 VR 技术投资的增加预计将推动预测期内 AR 和 VR 在零售市场的增长。
新冠病毒 - 19日的大流行对亚太地区造成了严重影响。而且，该地区国家属于世界上人口稠密的国家，这导致感染传播的风险更大。许多全球品牌和科技公司的总部都设在该地区。经济合作与发展组织（OECD）表示，疫情影响了中国、印度、澳大利亚、日本等主要经济体，这些国家都出现了通货膨胀。自 2020 年初以来，COVID-19 大流行的迅速爆发导致该地区实施了严格的封锁。由于全国范围内病例不断增加，印度等该地区的一些国家仍面临封锁。 2020 年初，该地区所有零售业务活动暂时关闭。这导致零售企业进行了大量投资，在其业务模式中采用先进技术。例如，随着 COVID-19 大流行导致消费者行为的转变和在线采用率的增加，Flipkart 一直致力于通过多项投资来改善客户体验。为了改善其电子商务购买体验，Flipkart Group 收购了增强现实 (AR) 业务 Scapic。 Scapic 是一个基于云的平台，允许电子商务和营销行业的客户创建和发布增强现实 (AR) 和 3D 内容。因此，疫情期间该地区零售巨头对技术实施的投资不断增加，对该地区市场的增长产生了积极影响。
凭借新功能和技术，供应商可以吸引新客户并扩大其在新兴市场的足迹。这一因素可能会推动亚太地区虚拟现实和增强现实零售市场的发展。亚太地区零售市场的虚拟现实和增强现实预计在预测期内将以良好的复合年增长率增长。
亚太地区零售市场细分的虚拟现实和增强现实
亚太地区零售市场的虚拟现实和增强现实 -按类型
亚太地区零售市场中的虚拟现实和增强现实 - 按应用划分
亚太地区零售市场中的虚拟现实和增强现实 - 按国家/地区
亚太地区零售市场中的虚拟现实和增强现实 - 提及的公司
Strategic insights for Asia-Pacific Virtual Reality and Augmented Reality in Retail involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 859.03 Million |
| Market Size by 2028 | US$ 4743.12 Million |
| Global CAGR (2021 - 2028) | 27.6% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By 类型
|
| Regions and Countries Covered | 亚太地区
|
| Market leaders and key company profiles |
The regional scope of Asia-Pacific Virtual Reality and Augmented Reality in Retail refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.
The Asia-Pacific Virtual Reality and Augmented Reality in Retail Market is valued at US$ 859.03 Million in 2021, it is projected to reach US$ 4743.12 Million by 2028.
As per our report Asia-Pacific Virtual Reality and Augmented Reality in Retail Market, the market size is valued at US$ 859.03 Million in 2021, projecting it to reach US$ 4743.12 Million by 2028. This translates to a CAGR of approximately 27.6% during the forecast period.
The Asia-Pacific Virtual Reality and Augmented Reality in Retail Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Asia-Pacific Virtual Reality and Augmented Reality in Retail Market report:
The Asia-Pacific Virtual Reality and Augmented Reality in Retail Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Asia-Pacific Virtual Reality and Augmented Reality in Retail Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Asia-Pacific Virtual Reality and Augmented Reality in Retail Market value chain can benefit from the information contained in a comprehensive market report.
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