亚太地区钢笔市场预测至 2030 年 - 区域分析 - 按类别(可再填充和一次性)、产品类型(圆珠笔、钢笔、中性笔等)和分销渠道(超市和大卖场、专卖店、在线零售和其他的)

BMIRE00029676 | Pages: 86 | Consumer Goods | Feb 2024 | Type: Regional | Status: Published
2022年亚太地区钢笔市场价值为64.5701亿美元,预计到2030年将达到82.436亿美元;预计 2022 年至 2030 年复合年增长率为 3.1%。

各种品种和款式的供应推动亚太钢笔市场

各种品种和款式的供应传统钢笔在推动市场方面发挥了关键作用。笔的设计和功能多样性使制造商能够满足广泛的消费者喜好。人们有不同的书写习惯,例如在圆珠笔、签字笔、中性笔或钢笔之间进行选择。这些不同类型的笔的可用性确保消费者可以选择符合他们的书写风格、舒适度和特定需求的笔。这种多样性满足了个人喜好,并通过为每个人提供产品来刺激市场。美观和个性化是传统钢笔市场的重要驱动力。钢笔已经不仅仅是书写工具;它们现在被认为是时尚配饰和身份象征。制造商提供一系列款式、材料和饰面,让消费者可以选择符合自己品味和生活方式的钢笔。

无论是时尚现代的设计、复古风格的外观,还是采用优质材料制成的钢笔,各种款式都能迎合寻求反映其独特身份的钢笔的消费者。通过刻上名字或定制颜色等选项来个性化笔的能力进一步增强了它们作为贴心礼物或签名物品的吸引力。各种墨水颜色和书写功能的出现也促进了对传统钢笔的需求。不同的墨水颜色允许用户为他们的书写或绘画添加创意和表现力。此外,具有独特功能(如符合人体工程学的握把、可伸缩机构或快干墨水)的笔提供了更多的便利和功能。书写功能的多样性确保消费者可以找到适合其特定任务和偏好的笔,用于日常笔记、艺术追求或专业用途。

亚太地区钢笔市场概览

亚太地区对钢笔的需求不断增长可归因于多种因素。一个关键的驱动因素是手写在几个亚洲国家的文化意义。书法和精确的书法是必不可少的,尤其是在日本和韩国等国家。这种文化价值刺激了对高品质钢笔的需求。

导致钢笔需求激增的另一个因素是创意写作实践和日记的流行。尤其是子弹日记已经成为一种趋势,鼓励个人通过手写条目艺术地表达自己。随着人们寻求增强创意书写体验的工具,这增加了对从细线笔到中性笔等各种笔的需求。

亚太地区快速增长的学生人数发挥着重要作用。由于非常重视教育,学生会进行大量的笔记和课程作业,因此需要可靠且舒适的书写工具。传统钢笔以其舒适性和流畅的墨水流动而闻名,仍然受到许多需要可靠工具来进行长时间书写的学生和教育工作者的青睐。根据联合国教科文组织的数据,2000年至2020年间,中亚和南亚的学生人数增加了268%,是各地区集团中增幅最高的,从2000年占世界学生的13%增加到2020年的21%。为钢笔市场的增长做出了贡献。

例如,在印度,人们对手写文件和签名的兴趣重新兴起,特别是在法律和官方环境中。印度的许多法律文件仍然需要手写签名,导致对可靠笔的持续需求。此外,印度蓬勃发展的教育部门也大幅增加了对笔的需求,因为数百万学生依靠笔进行考试、作业和记笔记。中国人口众多,传统钢笔市场强劲。该国每天严重依赖笔的专业人士和学生人数有所增加。此外,中国文化重视创意书写艺术,这种对精美笔迹的欣赏推动了对钢笔等高品质书写工具的需求。中国不断壮大的中产阶级也发挥着关键作用,因为越来越多的人有能力投资于个人使用的优质钢笔和身份象征。澳大利亚的教育体系强调写作技能,因此学生和教育工作者需要可靠的笔来满足学术目的。此外,澳大利亚市场已经表现出对环保产品的倾向,导致可填充和可持续的笔选择变得流行。这些具有生态意识的选择符合全球可持续发展趋势,促进了对功能性和环境负责的笔的需求。例如,钢笔公司 Pilot 在 2006 年推出了 BegreeN 系列。这是一系列旨在减少碳排放的可持续书写工具。此外,Ecopaper Pty Ltd 是一家从事再生纸、文具制造和生态产品营销的澳大利亚公司,该公司成立了名为 BuyEcoGreen 的在线部门,提供各种生态笔。该公司的产品用再生纸、可生物降解的玉米淀粉、再生塑料、可持续竹子或 FSC 认证的木材取代塑料和金属笔。

亚太地区钢笔市场收入及 2030 年预测(百万美元)

亚太地区钢笔市场细分

亚太地区钢笔市场根据类别、产品类型进行细分、分销渠道和国家。

根据类别,亚太地区的钢笔市场分为可替换钢笔和一次性钢笔。到 2022 年,可替换笔芯细分市场将占据更大份额。

按产品类型,亚太地区的钢笔市场分为圆珠笔、钢笔、中性笔等。 2022 年,圆珠笔细分市场占据最大份额。

按分销渠道划分,亚太地区钢笔市场分为超市和大卖场、专卖店、在线零售等。 2022 年,专卖店市场占据最大份额。

按国家/地区划分,亚太地区钢笔市场分为中国、日本、印度、澳大利亚、韩国和亚太其他地区。亚太地区其他地区将主导 2022 年亚太钢笔市场。

AT Cross Co LLC、C Josef Lamy GmbH、Flairwriting Industries Ltd、Grayson Tighe、Montblanc-Simplo GmbH、Pelikan International Corp、PILOT Corp 、Sailor Pen Co Ltd、STAEDTLER Mars GmbH & Co KG 和 The Parker Pen Co 是亚太地区钢笔市场的一些领先公司。

Table of Content
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Asia Pacific Pens Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Intensity of Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.4 List of Vendors
5. Asia Pacific Pens Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Growth of the Education Sector
5.1.1 Availability of Varieties and Styles
5.2 Market Restraints
5.2.1 Rising Digitalization
5.3 Market Opportunities
5.3.1 Eco-Friendly Pens
5.4 Future Trends
5.4.1 Customization and Personalization
5.5 Impact of Drivers and Restraints:
6. Pens Market - Asia Pacific Market Analysis
6.1 Asia Pacific Pens Market Revenue (US$ Million), 2020 - 2030
6.2 Asia Pacific Pens Market Forecast and Analysis
7. Asia Pacific Pens Market Analysis - Category
7.1 Refillable
7.1.1 Overview
7.1.2 Refillable Market Revenue and Forecast to 2030 (US$ Million)
7.2 Single-Use
7.2.1 Overview
7.2.2 Single-Use Market Revenue and Forecast to 2030 (US$ Million)
8. Asia Pacific Pens Market Analysis - Product Type
8.1 Ball Point
8.1.1 Overview
8.1.2 Ball Point Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Fountain
8.2.1 Overview
8.2.2 Fountain Market Revenue, and Forecast to 2030 (US$ Million)
8.3 Gel
8.3.1 Overview
8.3.2 Gel Market Revenue, and Forecast to 2030 (US$ Million)
8.4 Others
8.4.1 Overview
8.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
9. Asia Pacific Pens Market Analysis - Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
10. Asia Pacific Pens Market - Country Analysis
10.1.1 Asia Pacific Pens Market Breakdown by Country
10.1.1.1 Asia Pacific Pens Market Breakdown by Country
10.1.1.2 China: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million)
10.1.1.2.1 China: Asia Pacific Pens Market Breakdown by Category
10.1.1.2.2 China: Asia Pacific Pens Market Breakdown by Product Type
10.1.1.2.3 China: Asia Pacific Pens Market Breakdown by Distribution Channel
10.1.1.3 Japan: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million)
10.1.1.3.1 Japan: Asia Pacific Pens Market Breakdown by Category
10.1.1.3.2 Japan: Asia Pacific Pens Market Breakdown by Product Type
10.1.1.3.3 Japan: Asia Pacific Pens Market Breakdown by Distribution Channel
10.1.1.4 India: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million)
10.1.1.4.1 India: Asia Pacific Pens Market Breakdown by Category
10.1.1.4.2 India: Asia Pacific Pens Market Breakdown by Product Type
10.1.1.4.3 India: Asia Pacific Pens Market Breakdown by Distribution Channel
10.1.1.5 Australia: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million)
10.1.1.5.1 Australia: Asia Pacific Pens Market Breakdown by Category
10.1.1.5.2 Australia: Asia Pacific Pens Market Breakdown by Product Type
10.1.1.5.3 Australia: Asia Pacific Pens Market Breakdown by Distribution Channel
10.1.1.6 South Korea: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million)
10.1.1.6.1 South Korea: Asia Pacific Pens Market Breakdown by Category
10.1.1.6.2 South Korea: Asia Pacific Pens Market Breakdown by Product Type
10.1.1.6.3 South Korea: Asia Pacific Pens Market Breakdown by Distribution Channel
10.1.1.7 Rest of Asia Pacific: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million)
10.1.1.7.1 Rest of Asia Pacific: Asia Pacific Pens Market Breakdown by Category
10.1.1.7.2 Rest of Asia Pacific: Asia Pacific Pens Market Breakdown by Product Type
10.1.1.7.3 Rest of Asia Pacific: Asia Pacific Pens Market Breakdown by Distribution Channel
11. Competitive Landscape
11.1 Heat Map Analysis by Key Players
11.2 Company Positioning & Concentration
12. Company Profiles
12.1 Grayson Tighe
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Flair Writing Industries Ltd
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 PILOT Corp
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Sailor Pen Co Ltd
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 STAEDTLER Mars GmbH & Co KG
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 C Josef Lamy GmbH
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 The Parker Pen Co
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Pelikan International Corp
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 A T Cross Co LLC
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Montblanc-Simplo GmbH
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix


List of Tables
Table 1. Asia Pacific Pens Market Segmentation
Table 2. List of Manufacturers in Value Chain:
Table 3. Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million)
Table 4. Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Category
Table 5. Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
Table 6. Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
Table 7. China: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Category
Table 8. China: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
Table 9. China: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
Table 10. Japan: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Category
Table 11. Japan: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
Table 12. Japan: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
Table 13. India: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Category
Table 14. India: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
Table 15. India: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
Table 16. Australia: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Category
Table 17. Australia: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
Table 18. Australia: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
Table 19. South Korea: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Category
Table 20. South Korea: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
Table 21. South Korea: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
Table 22. Rest of Asia Pacific: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Category
Table 23. Rest of Asia Pacific: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Product Type
Table 24. Rest of Asia Pacific: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
Table 25. Heat Map Analysis by Key Players

List of Figures
Figure 1. Asia Pacific Pens Market Segmentation, By Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: Asia Pacific Pens Market
Figure 4. Asia Pacific Pens Market - Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Asia Pacific Pens Market Revenue (US$ Million), 2020 - 2030
Figure 7. Asia Pacific Pens Market Share (%) - Category, 2022 and 2030
Figure 8. Refillable Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Single-Use Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Asia Pacific Pens Market Share (%) -Product Type, 2022 and 2030
Figure 11. Ball Point Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Fountain Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Gel Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. Asia Pacific Pens Market Share (%) -Distribution Channel, 2022 and 2030
Figure 16. Supermarkets and Hypermarkets Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. Specialty Stores Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18. Online Retail Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Asia Pacific Pens Market Breakdown By Key Countries - Revenue (2022) (US$ Million)
Figure 21. Asia Pacific Pens Market Breakdown by Key Countries, 2022 And 2030 (%)
Figure 22. China: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million)
Figure 23. Japan: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million)
Figure 24. India: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million)
Figure 25. Australia: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million)
Figure 26. South Korea: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million)
Figure 27. Rest of Asia Pacific: Asia Pacific Pens Market Revenue and Forecasts To 2030 (US$ Million)
Figure 28. Company Positioning & Concentration

1. A T Cross Co LLC
2. C Josef Lamy GmbH
3. Flair Writing Industries Ltd
4. Grayson Tighe
5. Montblanc-Simplo GmbH
6. Pelikan International Corp
7. PILOT Corp
8. Sailor Pen Co Ltd
9. STAEDTLER Mars GmbH & Co KG
10. The Parker Pen Co

  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Asia Pacific pens market.
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacific pens market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the pens market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution
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