亚太地区音乐流媒体市场预测至 2027 年 - COVID-19 影响和按内容类型(音频流、视频流)、流类型(直播、点播流)、最终用户(商业、个人)和国家/地区进行的区域分析

Historic Data: 2017-2018   |   Base Year: 2019   |   Forecast Period: 2020-2027


No. of Pages: 96    |    Report Code: TIPRE00012809    |    Category: Technology, Media and Telecommunications

Asia Pacific Music Streaming Market

市场介绍

数字音乐流媒体网站的范围正在接管音乐场景。由于云技术的可用性、区域性音乐产品、智能手机采用率的提高、先进的流媒体应用程序和较低的数据成本是改变整个音乐流媒体格局的一些主要方面。对多个数字音乐平台的需求和音乐用户数量的增加等因素将推动音乐流媒体市场的增长。

音乐流媒体市场引入基于云的音乐正在扩大,这反过来又推动了音乐平台的采用。供应商正在开发多种用户友好的应用程序,以确保通过平板电脑和智能手机轻松传输音乐。音乐流媒体平台中云功能的可用性正在推动数字音乐平台的采用。此外,数字化人群的存在、可支配收入的增加以及智能手机的普及等因素正在显着推动数字音乐平台的采用。关于数字平台的订阅,以下是著名音乐流媒体服务提供商为增加音乐订阅者数量而提供的一些订阅计划。

  • 个人订阅价格为 9.99 美元来自 Apple Music、Amazon Music Unlimited、Napster、Pandora Premium、Spotify Premium、Google Play Music 和 YouTube。此外,Pandora 以 Pandora plus 的名义提供订阅服务,价格为 4.99 美元。
  • Pandora、YouTube 和 Spotify 提供广告支持的音乐服务,这些服务也称为免费向听众提供的服务< /span>
  • Amazon、Apple 和 Spotify 等公司提供学生订阅,价格为 4.99 美元。

 政府亚太地区国家正在采取可能的措施,通过宣布封锁来减少冠状病毒大流行的影响。中国是第一个出现COVID-19确诊病例的国家。然而,中国已经摆脱了两个月的遏制阶段,进入了缓解阶段。中国爆发的新型冠状病毒肺炎 (COVID-19) 对中国最大的在线音乐企业腾讯音乐娱乐产生了负面影响。然而,由于遏制阶段,付费用户数量增加,利润大幅增加。传统上,订阅并不是腾讯音乐娱乐的主导商业模式。因此,付费用户数量的增长受到了公司管理层的欢迎。截至 3 月底,用户数量同比增长 70%,达到 4270 万,目前占公司月度用户的 6.5%。

市场概况和Dynamics

2019 年亚太地区音乐流媒体市场估值为 69.635 亿美元,预计到 2027 年将达到 139.759 亿美元;预计 2020 年至 2027 年复合年增长率为 8.9%。

在跨国和地区音乐流媒体服务的帮助下,亚太地区正在获得越来越多的关注提供商。亚洲正在蓬勃发展,成为数字和实体收入相结合的第二大地区,其中韩国的增长尤为强劲。 18-24 岁和 25-30 岁年龄段的人群在音乐订阅服务上花费大量,因此到 2020 年约有 3 亿用户。 JOOX、SoundCloud、Spotify、Apple Music、Line Music 和 Moov 音乐的组合流媒体平台主要在泰国、马来西亚、印度尼西亚和香港使用。此外,移动网络运营商和音乐流媒体服务提供商之间存在一些合作伙伴关系,进一步促进了市场增长。 StartHub、PCCW、SingTel、Telkomsel、Indosat 是亚洲市场的一些运营商。   

主要细分市场

在从内容类型来看,音频流媒体领域在2019年亚太地区音乐流媒体市场中占据最大份额。从流媒体类型来看,点播流媒体领域在2019年音乐流媒体市场中占有较大的市场份额。从最终用户来看,2019年单个细分市场占据了更大的市场份额。

主要来源和上市公司

在准备这份关于亚太地区音乐流媒体市场的报告时提到的一些主要的一手和二手来源是公司网站、年度报告、财务报告、国家政府文件、统计数据库等。报告中列出的主要公司包括 Amazon.com, Inc、Google LLC、Deezer、Apple, Inc.、Spotify Technology SA、JOOX. 以及其他公司。 >

购买报告的理由

  • 了解亚太地区音乐流媒体市场格局并确定最有可能保证丰厚回报的细分市场
  • 留下了解亚太地区音乐流媒体市场不断变化的竞争格局,在竞争中处于领先地位
  • 通过识别细分市场,有效规划亚太地区音乐流媒体市场的并购和合作交易最有希望的可能销售
  • 通过对亚太地区音乐流媒体市场各个细分市场的市场表现进行敏锐而全面的分析,帮助做出明智的业务决策
  • 获取亚太地区2020年至2027年各个细分市场的市场收入预测

亚太地区音乐流媒体市场细分

亚太地区音乐流媒体市场(按内容类型)

  • 音频流媒体
  • 视频流媒体

亚太地区音乐流媒体市场(按流媒体类型)

  • 直播
  • 点播流媒体

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亚太地区音乐流媒体市场,按最终用户划分

  • 商业
  • 个人

亚太地区音乐流媒体市场(按国家/地区)

  • 中国
  • 日本
  • 韩国
  • 印度
  • 澳大利亚
  • 亚太地区其他地区

亚太地区音乐流媒体市场 - 提及的公司

  • Amazon.com, Inc
  • Google LLC
  • Deezer
  • 苹果公司
  • Spotify Technology SA
  • JOOX


Asia Pacific Music Streaming Strategic Insights

Strategic insights for Asia Pacific Music Streaming involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.

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Asia Pacific Music Streaming Report Scope

Report Attribute Details
Market size in 2019 US$ 6,963.5 Million
Market Size by 2027 US$ 13,975.9 Million
Global CAGR (2020 - 2027) 8.9%
Historical Data 2017-2018
Forecast period 2020-2027
Segments Covered By 内容类型
  • 音频流
  • 视频流
By 直播类型
  • 直播
  • 点播
By 最终用户
  • 商业
  • 个人
Regions and Countries Covered 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
Market leaders and key company profiles
  • Amazon.com, Inc
  • Google LLC
  • Deezer
  • Apple, Inc.
  • Spotify Technology S.A.
  • JOOX
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    Asia Pacific Music Streaming Regional Insights

    The regional scope of Asia Pacific Music Streaming refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.

    geography/asia-pacific-music-streaming-market-geography.webp
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    The List of Companies - Asia Pacific Music Streaming Market

    1. Amazon.com, Inc
    2. Google LLC
    3. Deezer
    4. Apple, Inc.
    5. Spotify Technology S.A.
    6. JOOX
    Frequently Asked Questions
    How big is the Asia Pacific Music Streaming Market?

    The Asia Pacific Music Streaming Market is valued at US$ 6,963.5 Million in 2019, it is projected to reach US$ 13,975.9 Million by 2027.

    What is the CAGR for Asia Pacific Music Streaming Market by (2020 - 2027)?

    As per our report Asia Pacific Music Streaming Market, the market size is valued at US$ 6,963.5 Million in 2019, projecting it to reach US$ 13,975.9 Million by 2027. This translates to a CAGR of approximately 8.9% during the forecast period.

    What segments are covered in this report?

    The Asia Pacific Music Streaming Market report typically cover these key segments-

  • 内容类型 (音频流, 视频流)
  • 直播类型 (直播, 点播)
  • 最终用户 (商业, 个人)
  • What is the historic period, base year, and forecast period taken for Asia Pacific Music Streaming Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Asia Pacific Music Streaming Market report:

  • Historic Period : 2017-2018
  • Base Year : 2019
  • Forecast Period : 2020-2027
  • Who are the major players in Asia Pacific Music Streaming Market?

    The Asia Pacific Music Streaming Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Amazon.com, Inc
  • Google LLC
  • Deezer
  • Apple, Inc.
  • Spotify Technology S.A.
  • JOOX
  • Who should buy this report?

    The Asia Pacific Music Streaming Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the Asia Pacific Music Streaming Market value chain can benefit from the information contained in a comprehensive market report.