亚太沉浸式娱乐市场预测至 2031 年 - 区域分析 - 按组件（硬件和软件及服务）、技术（虚拟现实 (VR)、增强现实 (AR)、混合现实 (MR) 等）和最终用户（媒体和娱乐、游戏、设计和建筑、零售、教育等）

Historic Data: 2021-2022   |   Base Year: 2023   |   Forecast Period: 2024-2031

Analysis - by Component (Hardware and Software & Services), Technology (Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), and Others), and End User (Media & Entertainment, Gaming, Design & Architecture, Retail, Education, and Others)

No. of Pages: 121    |    Report Code: BMIRE00030980    |    Category: Technology, Media and Telecommunications

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Asia Pacific Immersive Entertainment Market
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2023 年亚太沉浸式娱乐市场价值为 205.2108 亿美元，预计到 2031 年将达到 1097.6698 亿美元；预计 2023 年至 2031 年的复合年增长率为 23.3%。

汽车行业沉浸式娱乐的兴起推动了亚太沉浸式娱乐市场的发展

汽车车内体验已发展成为真正的数字体验。车辆中软件环境的集成使消费者可以无缝享受沉浸式通信选项、生产力工具和娱乐选项。联网汽车为乘客提供更多沉浸式体验，包括个性化娱乐和 AR 显示。汽车制造商正在使用 VR、AR 和 AI 等各种沉浸式技术，为客户提供个性化和引人入胜的车载娱乐体验。宝马和特斯拉等众多汽车制造商都专注于整合沉浸式技术来开发技术先进的汽车。这些技术可帮助汽车制造商提高安全性，并改善客户的驾驶体验。2023 年 5 月，Meta Platforms Inc 宣布正在与 International Business Machines Corp 合作探索 AR 和 VR 技术及其在快速行驶车辆中的优势。因此，沉浸式技术在汽车行业的出现、自动驾驶汽车和联网汽车的日益普及以及消费者对车载娱乐的需求不断增长，预计将在未来几年为沉浸式娱乐市场创造机会。

亚太沉浸式娱乐市场概览

亚太地区沉浸式娱乐市场分为澳大利亚、中国、日本、韩国、印度和亚太地区其他地区。由于互联网普及率不断提高、OTT 平台的采用率不断提高以及现场活动数量不断增加，媒体和娱乐以及游戏行业正在经历显着增长。2023 年，亚太地区的游戏玩家数量最多，约为 14.8 亿。不断发展的游戏行业正在推动亚太地区沉浸式娱乐市场的增长。随着该地区游戏产业的发展，感官刺激正迅速成为游戏体验的重要组成部分；在此过程中，手持控制器游戏感觉过时且吸引力有限。为了吸引客户，游戏设计师正在融入涉及 AR 和完整 VR 模拟的显著增强和感官体验。

此外，亚太地区的游戏产业得到了政府优惠政策和基础设施发展的支持。中国和韩国等国家已经实施政策以促进其游戏产业的发展，为公司投资游戏开发和电子竞技提供激励。此外，该地区的政府正专注于 VR 技术的发展。2024 年 1 月，韩国政府公布了加强主机游戏行业的计划，以寻求实现目前专注于移动和在线平台的行业格局多元化。因此，亚太地区游戏产业的崛起正在推动沉浸式娱乐市场的增长。

亚太沉浸式娱乐市场收入及预测至 2031 年（百万美元）

亚太沉浸式娱乐市场细分

亚太沉浸式娱乐市场分为组件、技术、最终用户和国家。

根据组件，亚太沉浸式娱乐市场分为硬件和软件与服务。硬件部分在 2023 年占据了更大的市场份额。

按技术划分，亚太沉浸式娱乐市场分为虚拟现实 (VR)、增强现实 (AR)、混合现实 (MR) 等。虚拟现实 (VR) 部分在 2023 年占据了最大的市场份额。

就最终用户而言，亚太沉浸式娱乐市场分为媒体与娱乐、游戏、设计与建筑、零售、教育等。 2023 年，媒体和娱乐领域占据了最大的市场份额。

按国家/地区划分，亚太沉浸式娱乐市场分为中国、日本、印度、韩国、澳大利亚和亚太其他地区。2023 年，中国占据了亚太沉浸式娱乐市场份额的主导地位。

微软公司、高通公司、谷歌有限责任公司、索尼集团公司、印孚瑟斯有限公司、宏达国际公司、三星电子有限公司、苹果公司和 Salesforce Inc 是亚太沉浸式娱乐市场的一些领先公司。

Asia Pacific Immersive Entertainment Strategic Insights

Strategic insights for Asia Pacific Immersive Entertainment involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.

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Asia Pacific Immersive Entertainment Report Scope

Report Attribute Details
Market size in 2023 US$ 20,521.08 Million
Market Size by 2031 US$ 1,09,766.98 Million
Global CAGR (2023 - 2031) 23.3%
Historical Data 2021-2022
Forecast period 2024-2031
Segments Covered By 组件
  • 硬件
  • 软件和服务
By 技术
  • 虚拟现实
  • 增强现实
  • 混合现实
By 最终用户
  • 媒体与娱乐
  • 游戏
  • 设计与建筑
  • 零售
  • 教育
Regions and Countries Covered 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
Market leaders and key company profiles
  • Microsoft Corp.
  • Qualcomm Inc.
  • Google LLC.
  • Sony Group Corp.
  • Infosys Ltd.
  • HTC Corp.
  • Samsung Electronics Co Ltd.
  • Apple Inc.
  • Salesforce Inc.
    		•
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    Asia Pacific Immersive Entertainment Regional Insights

    The regional scope of Asia Pacific Immersive Entertainment refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.

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    Identical Market Reports with other Region/Countries

    The List of Companies - Asia Pacific Immersive Entertainment Market

    1. Microsoft Corp.
    2. Qualcomm Inc.
    3. Google LLC.
    4. Sony Group Corp.
    5. Infosys Ltd.
    6. HTC Corp.
    7. Samsung Electronics Co Ltd.
    8. Apple Inc.
    9. Salesforce Inc.
    Frequently Asked Questions
    How big is the Asia Pacific Immersive Entertainment Market?

    The Asia Pacific Immersive Entertainment Market is valued at US$ 20,521.08 Million in 2023, it is projected to reach US$ 1,09,766.98 Million by 2031.

    What is the CAGR for Asia Pacific Immersive Entertainment Market by (2023 - 2031)?

    As per our report Asia Pacific Immersive Entertainment Market, the market size is valued at US$ 20,521.08 Million in 2023, projecting it to reach US$ 1,09,766.98 Million by 2031. This translates to a CAGR of approximately 23.3% during the forecast period.

    What segments are covered in this report?

    The Asia Pacific Immersive Entertainment Market report typically cover these key segments-

  • 组件 (硬件, 软件和服务)
  • 技术 (虚拟现实, 增强现实, 混合现实)
  • 最终用户 (媒体与娱乐, 游戏, 设计与建筑, 零售, 教育)

    • What is the historic period, base year, and forecast period taken for Asia Pacific Immersive Entertainment Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Asia Pacific Immersive Entertainment Market report:

  • Historic Period : 2021-2022
  • Base Year : 2023
  • Forecast Period : 2024-2031
    • Who are the major players in Asia Pacific Immersive Entertainment Market?

    The Asia Pacific Immersive Entertainment Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Microsoft Corp.
  • Qualcomm Inc.
  • Google LLC.
  • Sony Group Corp.
  • Infosys Ltd.
  • HTC Corp.
  • Samsung Electronics Co Ltd.
  • Apple Inc.
  • Salesforce Inc.
    • Who should buy this report?

    The Asia Pacific Immersive Entertainment Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the Asia Pacific Immersive Entertainment Market value chain can benefit from the information contained in a comprehensive market report.

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