亚太高端朗姆酒市场预测至 2030 年 - 区域分析 - 按产品类型（白朗姆酒、黑朗姆酒和金朗姆酒）、类别（超高端朗姆酒、超高端朗姆酒、尊贵朗姆酒和尊贵特级朗姆酒）、性质（原味朗姆酒和调味朗姆酒）和分销渠道（超市和大卖场、专卖店、网上零售等）
调味朗姆酒和香料朗姆酒消费量增长推动亚太高端朗姆酒市场发展
与传统的大规模生产的烈酒相比，全球人口更倾向于消费精心酿制的调味烈酒和混合酒。如今，消费者正在寻找具有独特风味的高品质产品。最重要的是，香料朗姆酒和调味烈酒在年轻人中越来越受欢迎。调味朗姆酒为鸡尾酒和朗姆酒蛋糕提供了独特的风味。此外，香料朗姆酒通常与可口可乐一起饮用。包括百加得、摩根船长和 Altitude Spirits 在内的公司已在其产品组合中引入了混合口味烈酒，这些烈酒是全球流行的调味朗姆酒品牌。香料和调味朗姆酒，例如帝亚吉欧的摩根船长香料朗姆酒，具有独特的焦糖和香草味，是全球最受欢迎的香料朗姆酒之一。
2023 年 3 月，著名的黑香料朗姆酒品牌 Kraken Rum 扩大了其产品组合，进军金香料朗姆酒类别，推出了一款名为“The Kraken Gold Spiced Rum”的新产品。该产品在橡木桶中陈酿两年，带有肉桂、香草和焦糖味。它的酒精度为 40%。此类产品的推出刺激了调味和香料朗姆酒的消费，为高端朗姆酒市场的增长创造了巨大的机会。
亚太高端朗姆酒市场概览
亚太地区消费者越来越追求具有独特风味的优质朗姆酒，从而导致市场上出现了精酿和手工产品。根据国际葡萄酒与烈酒研究公司 (IWSR) 的数据，2021 年中国占全球酒精消费量的五分之一。印度和菲律宾是亚太地区的主要朗姆酒生产国和消费国。根据该公司的报告，2021 年，百加得在印度的朗姆酒销量增长了 30%。此外，想要在朗姆酒消费中获得新奇体验并寻求朗姆酒独特风味的消费者更喜欢饮用优质朗姆酒。生活方式的改变、朗姆酒高端化趋势的上升以及西方文化的接受推动了该地区对高端朗姆酒的需求。
在印度、日本、澳大利亚和其他亚洲国家扩大体验式酒类零售将促进非贸易渠道的销售。本地和国际品牌已在大都市和容量更大的城市开设了体验式酒类零售店，以增加朗姆酒和威士忌等酒类产品的销量。例如，2022 年 2 月，Living Liquidz 在印度班加罗尔开设了“Mansionz”，这是一家奢华生活方式体验式酒类商店。这家首创的高端体验式酒类商店设有纽约风格的品酒室，为游客提供了增强的体验。此类商店将通过非贸易渠道促进高端朗姆酒和其他烈酒的销售。因此，这些因素刺激了对高端朗姆酒的需求，从而推动了预测期内的市场增长。
亚太高端朗姆酒市场收入和预测到 2030 年（百万美元）
亚太高端朗姆酒市场细分
亚太高端朗姆酒市场分为产品类型、类别、性质、分销渠道和国家/地区。
根据产品类型，亚太高端朗姆酒市场分为白朗姆酒、黑朗姆酒和金朗姆酒。金朗姆酒部分在 2022 年占据了最大的市场份额。
就类别而言，亚太高端朗姆酒市场细分为超高端、超高端和声望及声望加。超高端部分在 2022 年占据了最大的市场份额。
从本质上讲，亚太高端朗姆酒市场分为原味朗姆酒和调味朗姆酒。原味部分在 2022 年占据了更大的市场份额。
就分销渠道而言，亚太高端朗姆酒市场分为超市和大卖场、专卖店、在线零售等。 2022 年，专卖店细分市场占有最大的市场份额。
按国家/地区划分，亚太高端朗姆酒市场分为澳大利亚、中国、印度、日本、韩国、新西兰和亚太其他地区。2022 年，亚太其他地区占据了亚太高端朗姆酒市场份额的主导地位。
Pernod Ricard SA、Davide Campari Milano NV、Brown Forman Corp 和 Diageo Plc 是亚太高端朗姆酒市场的一些领先公司。
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. High-End Rum Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturing Processes
4.3.2.1 Fermentation
4.3.2.2 Distillation
4.3.2.3 Aging/Maturation
4.3.2.4 Blending
4.3.2.5 Bottling
4.3.3 Distribution Channels
5. Asia Pacific High-End Rum Market - Key Market Dynamics
5.1 High-End Rum Market - Key Market Dynamics
5.2 Market Drivers
5.2.1 Rum Premiumization
5.2.2 Strategic Initiatives by Key Players
5.3 Market Restraints
5.3.1 Increasing Demand for Low-alcoholic Beverages
5.4 Market Opportunities
5.4.1 Growing Consumption of Flavored and Spiced Rum
5.4.2 Rising Sales through E-commerce Platforms
5.5 Future Trends
5.5.1 Rising Trend of Homemade Cocktail Among Consumers
5.6 Impact of Drivers and Restraints:
6. High-End Rum Market - Asia Pacific Market Analysis
6.1 High-End Rum Market Revenue (US$ Million), 2020-2030
6.2 High-End Rum Market Forecast Analysis
7. Asia Pacific High-End Rum Market Analysis - By Product Type
7.1 Overview
7.2 White
7.2.1 Overview
7.2.2 White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.3 Dark
7.3.1 Overview
7.3.2 Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.4 Gold
7.4.1 Overview
7.4.2 Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8. Asia Pacific High-End Rum Market Revenue Analysis - By Category
8.1 Overview
8.2 Super Premium
8.2.1 Overview
8.2.2 Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.3 Ultra Premium
8.3.1 Overview
8.3.2 Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.4 Prestige & Prestige Plus
8.4.1 Overview
8.4.2 Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9. Asia Pacific High-End Rum Market Revenue Analysis - By Nature
9.1 Overview
9.2 Plain
9.2.1 Overview
9.2.2 Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9.3 Flavored
9.3.1 Overview
9.3.2 Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10. Asia Pacific High-End Rum Market Revenue Analysis - By Distribution Channel
10.1 Overview
10.2 Supermarkets and Hypermarkets
10.2.1 Overview
10.2.2 Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.3 Specialty Stores
10.3.1 Overview
10.3.2 Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.4 Online Retail
10.4.1 Overview
10.4.2 Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.5 Others
10.5.1 Overview
10.5.2 Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
11. Asia Pacific High-End Rum Market - Country Analysis
11.1 Asia Pacific
11.1.1 Asia Pacific High-End Rum Market Overview
11.1.2 Asia Pacific High-End Rum Market Revenue and Forecasts and Analysis - By Countries
11.1.2.1 Asia Pacific High-End Rum Market Breakdown by Country
11.1.2.2 Asia Pacific: High-End Rum Market - Revenue and Forecast Analysis - by Country
11.1.2.3 Australia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.3.1 Australia High-End Rum Market Breakdown by Product Type
11.1.2.3.2 Australia High-End Rum Market Breakdown by Category
11.1.2.3.3 Australia High-End Rum Market Breakdown by Nature
11.1.2.3.4 Australia High-End Rum Market Breakdown by Distribution Channel
11.1.2.4 China High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.4.1 China High-End Rum Market Breakdown by Product Type
11.1.2.4.2 China High-End Rum Market Breakdown by Category
11.1.2.4.3 China High-End Rum Market Breakdown by Nature
11.1.2.4.4 China High-End Rum Market Breakdown by Distribution Channel
11.1.2.5 India High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.5.1 India High-End Rum Market Breakdown by Product Type
11.1.2.5.2 India High-End Rum Market Breakdown by Category
11.1.2.5.3 India High-End Rum Market Breakdown by Nature
11.1.2.5.4 India High-End Rum Market Breakdown by Distribution Channel
11.1.2.6 Japan High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.6.1 Japan High-End Rum Market Breakdown by Product Type
11.1.2.6.2 Japan High-End Rum Market Breakdown by Category
11.1.2.6.3 Japan High-End Rum Market Breakdown by Nature
11.1.2.6.4 Japan High-End Rum Market Breakdown by Distribution Channel
11.1.2.7 South Korea High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.7.1 South Korea High-End Rum Market Breakdown by Product Type
11.1.2.7.2 South Korea High-End Rum Market Breakdown by Category
11.1.2.7.3 South Korea High-End Rum Market Breakdown by Nature
11.1.2.7.4 South Korea High-End Rum Market Breakdown by Distribution Channel
11.1.2.8 New Zealand High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.8.1 New Zealand High-End Rum Market Breakdown by Product Type
11.1.2.8.2 New Zealand High-End Rum Market Breakdown by Category
11.1.2.8.3 New Zealand High-End Rum Market Breakdown by Nature
11.1.2.8.4 New Zealand High-End Rum Market Breakdown by Distribution Channel
11.1.2.9 Rest of Asia Pacific High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.9.1 Rest of Asia Pacific High-End Rum Market Breakdown by Product Type
11.1.2.9.2 Rest of Asia Pacific High-End Rum Market Breakdown by Category
11.1.2.9.3 Rest of Asia Pacific High-End Rum Market Breakdown by Nature
11.1.2.9.4 Rest of Asia Pacific High-End Rum Market Breakdown by Distribution Channel
12. Industry Landscape: High-End Rum Market
12.1 Overview
12.2 Partnership
12.3 Product News
12.4 Collaboration
12.5 Joint Venture
12.6 Merger and Acquisitions
13. Company Profiles
13.1 Pernod Ricard SA
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Davide Campari Milano NV
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Brown-Forman Corp
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Diageo Plc
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
14. Appendix
List of Tables
Table 1. High-End Rum Market Segmentation
Table 2. High-End Rum Market - Revenue and Forecast to 2030 (US$ Million)
Table 3. Asia Pacific High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 4. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 5. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 6. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 7. Asia Pacific: High-End Rum Market - Revenue and Forecast to 2030(US$ Million) - by Country
Table 8. Australia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 9. Australia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 10. Australia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 11. Australia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 12. China High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 13. China High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 14. China High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 15. China High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 16. India High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 17. India High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 18. India High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 19. India High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 20. Japan High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 21. Japan High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 22. Japan High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 23. Japan High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 24. South Korea High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 25. South Korea High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 26. South Korea High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 27. South Korea High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 28. New Zealand High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 29. New Zealand High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 30. New Zealand High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 31. New Zealand High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 32. Rest of Asia Pacific High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 33. Rest of Asia Pacific High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 34. Rest of Asia Pacific High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 35. Rest of Asia Pacific High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
List of Figures
Figure 1. High-End Rum Market Segmentation, by Country
Figure 2. Porter's Five Forces Analysis: High-End Rum Market
Figure 3. Ecosystem: High-End Rum Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. High-End Rum Market Revenue (US$ Million), 2020-2030
Figure 6. High-End Rum Market Share (%) - By Product Type, 2022 and 2030
Figure 7. White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 8. Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 9. Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 10. High-End Rum Market Revenue Share, By Category (2022 and 2030)
Figure 11. Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 12. Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 13. Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 14. High-End Rum Market Revenue Share, By Nature (2022 and 2030)
Figure 15. Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 16. Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 17. High-End Rum Market Revenue Share, By Distribution Channel (2022 and 2030)
Figure 18. Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 19. Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 20. Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 21. Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 22. Asia Pacific High-End Rum Market, by Country - Revenue (2022) (US$ Million)
Figure 23. Asia Pacific High-End Rum Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. Australia High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 25. China High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 26. India High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 27. Japan High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 28. South Korea High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 29. New Zealand High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 30. Rest of Asia Pacific High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
1. Pernod Ricard SA
2. Davide Campari Milano NV
3. Brown forman corp
4. Diageo Plc
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Asia Pacific high end rum market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacific high end rum market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the Asia Pacific high end rum market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.