亚太地区广告欺诈检测工具市场预测至 2028 年 - COVID-19 影响以及按类型(网站和移动设备)和最终用户(电子商务、旅游、金融、游戏等)进行的区域分析

Historic Data: 2019-2020   |   Base Year: 2021   |   Forecast Period: 2022-2028


No. of Pages: 73    |    Report Code: TIPRE00027952    |    Category: Technology, Media and Telecommunications

Asia Pacific Ad Fraud Detection Tools Market

亚太地区广告欺诈检测工具市场预计将从 2021 年的 6,827 万美元增长到 2028 年的 2.185 亿美元;预计2021年至2028年复合年增长率为18.1%。

由于中小型企业数量不断增加,广告欺诈检测工具越来越多地被中小企业采用正在将重点转向在线营销,例如社交媒体营销。随着越来越多的中小企业 (SME) 将营销工作转向数字平台,欺诈者将大量涌入且往往不知情的数字资产视为猎物。此外,该地区的初创企业数量正在增加。根据《印度时报》2021 年 12 月的新闻报道,在印度,2021 年成立的初创企业总数为 3,476 家。因此,专注于在线营销的中小企业数量不断增加,为广告欺诈检测工具市场创造了利润丰厚的机会

在亚太地区,印度是受 COVID-19 疫情影响最严重的国家。由于政府当局实施严格的封锁、旅行禁令和企业关闭,亚太地区的多项经济活动显着下降。 2020 年,在亚太地区严格的监管下,由于广告欺诈活动不断增加,COVID-19 大流行推动了广告商/营销商采用广告欺诈检测解决方案。此外,随着初创公司数量的增加,广告欺诈检测和预防工具的使用正在增加,因为人们的注意力转向了小型企业的在线营销,这为广告欺诈检测工具市场参与者创造了巨大的机会,以预防广告欺诈。广告欺诈活动。根据国际刑警组织 2020 年 8 月的网站数据,COVID-19 对小型企业网络犯罪的影响显着增加。此外,亚太地区人们对网络依赖程度的增加也为采用在线广告方法创造了新的机会,从而导致数字广告欺诈。因此,在预测期内,该地区对广告欺诈检测工具的需求可能会增加。

借助新功能和技术,供应商可以吸引新客户并扩大其在新兴市场的足迹。这一因素可能会推动亚太地区广告欺诈检测工具市场的发展。亚太地区广告欺诈检测工具市场预计在预测期内将以良好的复合年增长率增长。

亚太地区广告欺诈检测工具

到 2028 年的市场收入和预测(百万美元)

亚太地区广告欺诈检测工具市场细分

亚太地区广告欺诈检测工具市场 - 按类型

  • 网站
  • 移动设备
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亚太地区广告欺诈检测工具市场 - 由

最终用户

  • 电子商务
  • 旅行
  • 金融
  • 游戏< /li>
  • 其他

亚太地区广告欺诈检测工具市场(按国家/地区)

  • 澳大利亚
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太地区其他地区
  • 亚太地区广告欺诈检测工具市场 - 提及的公司

    • AppsFlyer Ltd.
    • Adjust GmbH
    • Branch Metrics, Inc.
    • Interceptd(App Samurai Inc.)
    • Singular Labs, Inc.
    • TrafficGuard Pty Ltd


    Asia Pacific Ad Fraud Detection Tools Strategic Insights

    Strategic insights for Asia Pacific Ad Fraud Detection Tools involve closely monitoring industry trends, consumer behaviours, and competitor actions to identify opportunities for growth. By leveraging data analytics, businesses can anticipate market shifts and make informed decisions that align with evolving customer needs. Understanding these dynamics helps companies adjust their strategies proactively, enhance customer engagement, and strengthen their competitive edge. Building strong relationships with stakeholders and staying agile in response to changes ensures long-term success in any market.

    strategic-framework/asia-pacific-ad-fraud-detection-tools-market-strategic-framework.webp
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    Asia Pacific Ad Fraud Detection Tools Report Scope

    Report Attribute Details
    Market size in 2021 US$ 68.27 Million
    Market Size by 2028 US$ 218.50 Million
    Global CAGR (2021 - 2028) 18.1%
    Historical Data 2019-2020
    Forecast period 2022-2028
    Segments Covered By 类型
    • 网站和移动端
    By 最终用户
    • 电子商务
    • 旅游
    • 金融
    • 游戏
    Regions and Countries Covered 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
    Market leaders and key company profiles
  • AppsFlyer Ltd.
  • Adjust GmbH
  • Branch Metrics, Inc.
  • Interceptd (App Samurai Inc.)
  • Singular Labs, Inc.
  • TrafficGuard Pty Ltd
  • Get more information on this report

    Asia Pacific Ad Fraud Detection Tools Regional Insights

    The regional scope of Asia Pacific Ad Fraud Detection Tools refers to the geographical area in which a business operates and competes. Understanding regional nuances, such as local consumer preferences, economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved regions or adapting their offerings to meet regional demands. A clear regional focus allows for more effective resource allocation, targeted marketing, and better positioning against local competitors, ultimately driving growth in those specific areas.

    geography/asia-pacific-ad-fraud-detection-tools-market-geography.webp
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The List of Companies - Asia Pacific Ad Fraud Detection Tools Market

  1. AppsFlyer Ltd.
  2. Adjust GmbH
  3. Branch Metrics, Inc.
  4. Interceptd (App Samurai Inc.)
  5. Singular Labs, Inc.
  6. TrafficGuard Pty Ltd
Frequently Asked Questions
How big is the Asia Pacific Ad Fraud Detection Tools Market?

The Asia Pacific Ad Fraud Detection Tools Market is valued at US$ 68.27 Million in 2021, it is projected to reach US$ 218.50 Million by 2028.

What is the CAGR for Asia Pacific Ad Fraud Detection Tools Market by (2021 - 2028)?

As per our report Asia Pacific Ad Fraud Detection Tools Market, the market size is valued at US$ 68.27 Million in 2021, projecting it to reach US$ 218.50 Million by 2028. This translates to a CAGR of approximately 18.1% during the forecast period.

What segments are covered in this report?

The Asia Pacific Ad Fraud Detection Tools Market report typically cover these key segments-

  • 类型 (网站和移动端)
  • 最终用户 (电子商务, 旅游, 金融, 游戏)
  • What is the historic period, base year, and forecast period taken for Asia Pacific Ad Fraud Detection Tools Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Asia Pacific Ad Fraud Detection Tools Market report:

  • Historic Period : 2019-2020
  • Base Year : 2021
  • Forecast Period : 2022-2028
  • Who are the major players in Asia Pacific Ad Fraud Detection Tools Market?

    The Asia Pacific Ad Fraud Detection Tools Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • AppsFlyer Ltd.
  • Adjust GmbH
  • Branch Metrics, Inc.
  • Interceptd (App Samurai Inc.)
  • Singular Labs, Inc.
  • TrafficGuard Pty Ltd
  • Who should buy this report?

    The Asia Pacific Ad Fraud Detection Tools Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the Asia Pacific Ad Fraud Detection Tools Market value chain can benefit from the information contained in a comprehensive market report.