US Non-alcoholic Wet Wipes Market
Market Introduction
Non-alcoholic wet wipes are designed for use on sensitive skin, making them ideal for use on infants, toddlers, and adults with sensitive skin. They are also widely used in the healthcare industry, especially in hospitals, nursing homes, and other medical settings. In addition, consumers increasingly prefer non-alcoholic wet wipes for personal hygiene and cleaning purposes. The market in the US is highly competitive, with major players such as Procter & Gamble, Johnson & Johnson, and Kimberly-Clark.
Market Overview and Dynamics
Consumers have been increasingly prioritizing convenience for the past few years owing to hectic work schedules and busy lifestyles. They are willing to pay more for the products that help save their time and effort. Alcohol-free wet wipes are gentle on the skin and prevent inflammation, irritation, allergies, and infections. Usually, non-alcoholic wet wipes are used for babies since their skin is highly sensitive to chemicals. Consumers having acne-prone and sensitive skin prefer non-alcoholic facial wipes that gently remove the makeup and help cleanse the skin without worsening the existing skin condition by preventing inflammation or irritation. Non-alcoholic wet wipes also help retain the natural pH of the skin and provide necessary hydration, making the skin dirt-free and clean. Manufacturers incorporate natural ingredients and extracts such as aloe vera, honey, lavender, and calendula in non-alcoholic wet wipes that help moisturize the skin and offer a pleasant fragrance. Pampers claims that it provides baby diaper wipes that are 97% water-based and are free of alcohol, perfume, parabens, phenoxyethanol, and dyes. They are infused with aloe vera leaf juice, castor oil, citric acid, and benzyl alcohol that are safe for babies’ sensitive skin.
Furthermore, non-alcoholic wipes are gentle on sensitive intimate parts, maintain the pH of vaginal area, and remove odor-causing bacteria. They are highly suitable for freshening up the intimate area after a workout or exercise to remove sweat, which may cause bacterial infections. Alcohol-free feminine wipes also provide necessary hydration by balancing the acidic pH of the vagina. Further, feminine wipes are used to instantly clean the vaginal area during menstruation while changing pads or tampons. These wipes are portable and convenient to use while traveling. Thus, increasing awareness of feminine hygiene among women in the US bolsters the non-alcoholic wet wipes market growth.
Key Market Segments
Based on type, the US non-alcoholic wet wipes market is segmented into medical wipes, facial wipes, baby wipes, pet wipes, and others. In 2020, the baby wipes segment held the largest market share. According to the Centers for Disease Control & Prevention (CDC), the birth rate in the US increased by 1% from 2020 to record more than 3 million births in 2021. Thus, with the increasing birth rate, the demand for baby care products, such as baby wipes, is also increasing across the country. Baby wipes help clean and reduce bacteria on the baby's skin and minimize the risk of infection and skin irritation.
Based on distribution channel, the US non-alcoholic wet wipes market is divided into supermarkets & hypermarkets, specialty stores, online retail, others. Supermarket & hypermarket segment is significantly growing with an increasing urbanization, rising working professionals, and competitive pricing are a few factors boosting the popularity of supermarkets and hypermarkets in the US. These shops offer various wet wipes from different brands at competitive prices, making it easy for customers to find the required product.
Major Sources and Companies Listed
A few major primary and secondary sources referred to while preparing the US non-alcoholic wet wipes market report are company websites, annual reports, financial reports, national government documents, and statistical databases. Guy & O'Neill Inc, Mercantile Development Inc, Premier Care Industries Inc, Multi-Pack Solutions LLC, National Wiper Alliance Inc, Diamond Wipes International Inc, YEZIS LLC., Kimberley-Clark Worldwide Inc, Sabun Co, and Eleeo Brands LLC are the major companies listed in the report. These companies face competition on the basis of a wide product portfolio. Moreover, companies are adopting various development strategies to enhance their market share.
Reasons to Buy Report
US Non-Alcoholic Wet Wipes Market – by Type
US Non-Alcoholic Wet Wipes Market – by Distribution Channel
Company Profiles
Strategic insights for the US Non-alcoholic Wet Wipes provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 328.82 Million |
| Market Size by 2028 | US$ 490.93 Million |
| Global CAGR (2022 - 2028) | 6.9% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2028 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | United States
|
| Market leaders and key company profiles |
The geographic scope of the US Non-alcoholic Wet Wipes refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
The US Non-alcoholic Wet Wipes Market is valued at US$ 328.82 Million in 2022, it is projected to reach US$ 490.93 Million by 2028.
As per our report US Non-alcoholic Wet Wipes Market, the market size is valued at US$ 328.82 Million in 2022, projecting it to reach US$ 490.93 Million by 2028. This translates to a CAGR of approximately 6.9% during the forecast period.
The US Non-alcoholic Wet Wipes Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the US Non-alcoholic Wet Wipes Market report:
The US Non-alcoholic Wet Wipes Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The US Non-alcoholic Wet Wipes Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the US Non-alcoholic Wet Wipes Market value chain can benefit from the information contained in a comprehensive market report.
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