US Fruit Snacks Market

Market Introduction

Fruit snacks are defined as the processed form of fruits converted into tasty and nutritious snacks.  These include strips or bars, gummy bears, candies, chips, and gushers, among others. Other than this, fruit-based snacks are produced by adding fruits in beverages and dairy products such as yoghurt and smoothies to boost its nutritional aspect and enhance its taste. These snacks area rich source of vitamins and minerals, including potassium, magnesium, and are considered healthy for human consumption. Growing demand for healthy and convenience food products along with increasing awareness toward health benefits associated with the consumption of fruits among the population is expected to facilitate the market growth. The per capita consumption of fruit-based snacks is rising tremendously in the US with a shift in consumer lifestyle along with ease of fruit snacks availability across retail stores and online platforms.

US Fruit Snacks Strategic Insights

Strategic insights for the US Fruit Snacks provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

US Fruit Snacks Report Scope

US Fruit Snacks Regional Insights

The geographic scope of the US Fruit Snacks refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

The US fruit snacks market was valued at US$ 1,237.46 million in 2019 and is projected to reach US$ 3,661.41 million by 2027; it is expected to grow at a CAGR of 14.8% from 2020 to 2027.The rising focus toward health among the population coupled with increasing demand for fruit snacks in the country has bolstered the growth of the US fruit snacks market.

Key Market Segments

Based on type, the US fruit snacks market is categorized into sweets and savoury, dairy, and others. In 2019, the sweet and savoury segment held the largest share of the US fruit snacks market. The dominance of the segment is attributed to a shift in consumers lifestyles coupled with inclination toward healthy snacking among children and youth. Further, manufacturers are focusing on launching new products such as gummy bears, drinkable jellies, strips, and bars. These snacks are treated as convenience food items with ample nutrition and taste. Apart from these benefits, they can be conveniently stored and have longer shelf life. With the growing consumer inclination toward fresh and minimally processed convenience products, the demand for fruit snacks is expected to rise in US. Based on fruit family, the US fruit snacks market is categorized into apple, mango, banana, pineapple, berry, mixed, and others. In 2019, the mixed segment dominated the US fruit snacks market. Based on distribution channel, the US fruit snacks market is categorized into supermarkets and hypermarkets, convenience stores, online retailing, and others. In 2019, supermarkets and hypermarkets segment dominated the US fruit snacks market.

Impact of COVID-19

The COVID-19 pandemic has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Food & beverages is one of the major industries in the world facing serious disruptions such as supply chain breaks, events cancellations, and office shutdowns as a result of this outbreak.Although, China is the global hub of manufacturing and largest raw material supplier for various industries, it is also one of the worst affected countries. The lockdown of various plants and factories in China is affecting the global supply chains and negatively impacting the manufacturing, and sales of various food & beveragesindustries. The overall market collapse due to COVID-19 is also affecting the growth of the US fruit snacks market due to obstacles in supply chain and downturn in world economy.

Major Sources and Companies Listed

Bare Foods Co.; Crispy Green Inc.; Crispy Green Inc.; Kellogg Company; Mount Franklin Foods, LLC; Nutty Goodness, LLC; Paradise, Inc.; Sunkist Growers Inc.; Welch Foods Inc.; and Materne North America Corp. are among the major primary and secondary sources for the US fruit snacks market included in the report.

Reasons to Buy Report

• Understand the US fruit snacks market landscape and identify market segments that are most likely to guarantee a strong return
• Stay ahead of the race by comprehending the ever-changing competitive market landscape
• Efficiently plan merger and acquisition, and partnership deals in the US fruit snacks market by identifying segments with the most promising probable sales
• Make knowledgeable business decisions from the perceptive and comprehensive analysis of market performance of various market segments
• Obtain market revenue forecast based on various segments from 2019 to 2027

US Fruit Snacks Market Segmentation

By Type

• Sweets and Savoury
• Dairy
• Others

By Fruit Family

• Apple
• Mango
• Banana
• Pineapple
• Berry
• Mixed
• Others

By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retailing
• Others

Company Profiles

• Bare Foods Co.
• Crispy Green Inc.
• Crispy Green Inc.
• Kellogg Company
• Mount Franklin Foods, LLC
• Nutty Goodness, LLC
• Paradise, Inc.
• Sunkist Growers Inc.
• Welch Foods Inc.
• Materne North America Corp.