US B2B Food Market

The US B2B food marketplace platform market is projected to grow from US$ 4,877.84 million in 2022 to US$ 10,742.88 million by 2028; it is estimated to record a CAGR of 14.1% from 2022 to 2028.

B2B food marketplace platforms connect buyers and sellers across the world. Sellers on these platforms can be producers or vendors, while the buyers can be retailers; vendors; and food service industry players, such as restaurants, hotels, and canteens. These platforms are used to trade, both, processed and unprocessed food products. The US B2B food marketplace platform market is experiencing significant growth owing to the proliferation of smartphones and tablets, which facilitates better communication between SMEs and buyers. Moreover, the contractual pricing of the products fuels the growth of the US B2B food marketplace platform market. The increasing adoption of packaged food products, the growing food service industry owing to rising disposable income and inclination toward modern lifestyle, and the flourishing offshore renewables industry are likely to continue to propel the US B2B food marketplace platform market growth in the coming years. The COVID-19 pandemic has supported the US B2B food marketplace platform market growth with the rise in preference for digital solutions among buyers and sellers for executing business operations.

Supply firms attract consumers by giving discounts or special deals on their products or when a certain volume is purchased. Suppliers and businesses frequently enter into enterprise-level pricing arrangements, and the market price of any given item is kept consistent. Price transparency is maintained in the food B2B sector as well. This dynamic typically benefits suppliers, who may adopt a price discrimination strategy based on customers' ability and willingness to pay. For example, eFoodChoice.com is a food B2B online platform firm that helps international food vendors and buyers expand their merchandising channels, develop their online business internationally, and sustainably increase their profitability. Depending on the quantity of the goods, the firm provides an exclusive pricing range for the buyers. The company has also set minimum order quantities (MOQs) for each product category. With such contractual pricing of products, end users can select the optimal number of goods at a fair price, in turn, triggering the demand for B2B food marketplace platforms, contributing to the US B2B food marketplace platform market growth.

US B2B food marketplace platform Market Overview and Dynamics      

The US is an early adopter of advanced technologies, which is a prime enabler of the growth of various industries in this country. Restaurants and retailers in this country are seeking businesses offering supplies at competitive prices. Various food giants are willing to explore the capabilities of B2B platforms. Foodservice and retail organizations in the US are increasingly investing in the implementation of advanced technologies to manage and streamline their operations, which subsequently allows them to meet customer demands for high-quality service deliveries in the best possible way. Moreover, the US attracts several technological developments from various leading investors across the world.

Key Market Segments

The US B2B food marketplace platform market, by food category, is bifurcated into chilled and dairy, grocery, beverages, and others. In 2021, the grocery segment accounted for the largest market share. Groceries constitute an invincible food category in every corner of the world. With the rising population, the demand for groceries—such as rice, cereals, flour and starches, instant food, and ready-to-cook meals—has been increasing significantly. A large portion of the young population in the US, along with the changing lifestyle, is creating a huge demand for instant food and ready-to-cook meals. This factor is projected to positively boost the concept of B2B food marketplace in the coming years, contributing to the US B2B food marketplace platform market growth. Additionally, the surging demand for food categories such as organic products, food ingredients, oils, nuts, herbs, sauces, spices, seeds, and sweeteners and honey products is also contributing to the US B2B food marketplace market growth in the groceries segment.

The US B2B food marketplace platform market, based on enterprise size, is bifurcated into small and medium enterprises, and large enterprises. In 2021, the large enterprises segment accounted for a larger share of the market. Supply chain operations are becoming more advanced with the expansion of large enterprises. In the US, Amazon Business continues to move ahead to attain a dominating place in the country’s largest B2B distribution channel. At present, it is a largest B2B marketplace in the US, and it is projected to be the largest sellers in the food distribution segment as well in the coming years. The industries with over dozen marketplace start-ups, in US B2B food marketplace platform market cluding food will certainly undergo from significant marketplace consolidation in the coming five years. Moreover, companies such as ChefHero, FoodMaven, FoodByUs, and CaterNation are striving to encourage large hotels, restaurants, and caterers to take advantage of the B2B food marketplace, bolstering the US B2B food marketplace platform market growth.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing the report on the US B2B food marketplace platform market are company websites, annual reports, financial reports, national government documents, and statistical databases. Major companies listed in the market report include FoodMaven, Amazon, eFoodChoice.com, Cheetah technologies Inc., Eworldtrade.com, FoodsTrade, Ufoodin, Pod foods Co., Emerge Srl, and VendorHero Inc. (Notch).

US B2B Food Marketplace Platform Strategic Insights

Strategic insights for the US B2B Food Marketplace Platform provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

US B2B Food Marketplace Platform Report Scope

US B2B Food Marketplace Platform Regional Insights

The geographic scope of the US B2B Food Marketplace Platform refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.