1.1         Study Scope

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

2.           Key Takeaways

3.           Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           North America Virtual Reality and Augmented Reality in Retail Market Landscape

4.1         Market Overview

4.2         North America PEST Analysis

4.3         Ecosystem Analysis

4.4         Expert Opinion

5.           North America Virtual Reality and Augmented Reality in Retail Market – Key Market Dynamics

5.1         Market Drivers

5.1.1        Increasing Adoption of Virtual Reality (VR) Technology to Offer Better Customer Experience Across Online Retail Stores

5.1.2        Rise in Adoption of AR and VR in Marketing

5.2         Market Restraints

5.2.1        Security and Privacy Issues Associated with AR

5.3         Market Opportunities

5.3.1        Increasing Investments by Retailers on AR and VR Technologies

5.4         Future Trends

5.4.1        Virtual Fitting Technology is widely used across retail brands, with a high rate of adoption.

5.5         Impact Analysis of Drivers and Restraints

6.           Virtual Reality and Augmented Reality in Retail Market North America Analysis

6.1         North Virtual Reality and Augmented Reality in Retail Market Overview

7.           North America Reality in Retail Market Analysis – by Type

7.1         Overview

7.2         North America Virtual Reality and Augmented Reality in Retail Market Breakdown, by Type, 2020 and 2028

7.3         AR

7.3.1        Overview

7.3.2        AR: Virtual Reality and Augmented Reality in Retail Market Revenue and Forecast to 2028 (US$ Million)

7.4         VR

7.4.1        Overview

7.4.2        VR: Virtual Reality and Augmented Reality in Retail Market Revenue and Forecast to 2028 (US$ Million)

8.           North America Virtual Reality and Augmented Reality in Retail Market Analysis – by Application

8.1         Overview

8.2         North America Virtual Reality and Augmented Reality in Retail Market, by Application (2020 and 2028)

8.3         Online Retail

8.3.1        Overview

8.3.2        Online Retail: Virtual Reality and Augmented Reality in Retail Market – Revenue and Forecast to 2028 (US$ Million)

8.4         Offline Retail

8.4.1        Overview

8.4.2        Offline Retail: Virtual Reality and Augmented Reality in Retail Market – Revenue and Forecast to 2028 (US$ Million)

9.           North America Virtual Reality and Augmented Reality in Retail Market – Country Analysis

9.1         Overview

9.1.1        North America Virtual Reality and Augmented Reality in Retail Market Breakdown, by Key Country

9.1.1.1          US Virtual Reality and Augmented Reality in Retail Market, Revenue and Forecast to 2028

9.1.1.1.1          US Virtual Reality and Augmented Reality in Retail Market Breakdown, by Type

9.1.1.1.2          US Virtual Reality and Augmented Reality in Retail Market Breakdown, by Application

9.1.1.2          Canada Virtual Reality and Augmented Reality in Retail Market, Revenue and Forecast to 2028

9.1.1.2.1          Canada Virtual Reality and Augmented Reality in Retail Market Breakdown, by Type

9.1.1.2.2          Canada Virtual Reality and Augmented Reality in Retail Market Breakdown, by Application

9.1.1.3          Mexico Virtual Reality and Augmented Reality in Retail Market, Revenue and Forecast to 2028

9.1.1.3.1          Mexico Virtual Reality and Augmented Reality in Retail Market Breakdown, by Type

9.1.1.3.2          Mexico Virtual Reality and Augmented Reality in Retail Market Breakdown, by Application

10.        Impact of COVID-19 Pandemic on North America Virtual Reality and Augmented Reality in Retail Market

10.1      North America: Impact Assessment of COVID-19 Pandemic

11.        Virtual Reality and Augmented Reality in Retail Market-Industry Landscape

11.1      Overview

11.2      Market Initiative

11.3      New Product Development

12.        Company Profiles

12.1      Epson America, Inc.

12.1.1     Key Facts

12.1.2     Business Description

12.1.3     Products and Services

12.1.4     Financial Overview

12.1.5     SWOT Analysis

12.1.6     Key Developments

12.2      Marxent

12.2.1     Key Facts

12.2.2     Business Description

12.2.3     Products and Services

12.2.4     Financial Overview

12.2.5     SWOT Analysis

12.2.6     Key Developments

12.3      Google LLC

12.3.1     Key Facts

12.3.2     Business Description

12.3.3     Products and Services

12.3.4     Financial Overview

12.3.5     SWOT Analysis

12.3.6     Key Developments

12.4      Infosys Ltd.

12.4.1     Key Facts

12.4.2     Business Description

12.4.3     Products and Services

12.4.4     Financial Overview

12.4.5     SWOT Analysis

12.4.6     Key Developments

12.5      Intel Corporation

12.5.1     1.5.1 Key Facts

12.5.2     Business Description

12.5.3     Products and Services

12.5.4     Financial Overview

12.5.5     SWOT Analysis

12.5.6     Key Developments

12.6      Microsoft Corporation

12.6.1     Key Facts

12.6.2     Business Description

12.6.3     Products and Services

12.6.4     Financial Overview

12.6.5     SWOT Analysis

12.6.6     Key Developments

12.7      PTC Inc.

12.7.1     Key Facts

12.7.2     Business Description

12.7.3     Products and Services

12.7.4     Financial Overview

12.7.5     SWOT Analysis

12.7.6     Key Developments

12.8      Qualcomm Technologies, Inc.

12.8.1     Key Facts

12.8.2     Business Description

12.8.3     Products and Services

12.8.4     Financial Overview

12.8.5     SWOT Analysis

12.8.6     Key Developments

12.9      Samsung Electronics Co., Ltd.

12.9.1     Key Facts

12.9.2     Business Description

12.9.3     Products and Services

12.9.4     Financial Overview

12.9.5     SWOT Analysis

12.9.6     Key Developments

13.        Appendix

13.1      About The Insight Partners

13.2      Glossary of Terms

Table 1.             North America Virtual Reality and Augmented Reality in Retail Market – Revenue and Forecast to 2028 (US$ Million)

Table 2.             North America Virtual Reality and Augmented Reality in Retail Market, Revenue and Forecast To 2028 – By Country (US$ Mn)

Table 3.             US Virtual Reality and Augmented Reality in Retail Market, Revenue and Forecast to 2028 – By Type (US$ Mn)

Table 4.             US Virtual Reality and Augmented Reality in Retail Market, Revenue and Forecast to 2028 – By Application (US$ Mn)

Table 5.             Canada Virtual Reality and Augmented Reality in Retail Market, Revenue and Forecast to 2028 – By Type (US$ Mn)

Table 6.             Canada Virtual Reality and Augmented Reality in Retail Market, Revenue and Forecast to 2028 – By Application (US$ Mn)

Table 7.             Mexico Virtual Reality and Augmented Reality in Retail Market, Revenue and Forecast to 2028 – By Type (US$ Mn)

Table 8.             Mexico Virtual Reality and Augmented Reality in Retail Market, Revenue and Forecast to 2028 – By Application (US$ Mn)

Table 9.             Glossary of Term: Virtual Reality and Augmented Reality in Retail Market

Figure 1.           North America Virtual Reality and Augmented Reality in Retail Market Segmentation

Figure 2.           North America Virtual Reality and Augmented Reality in Retail Market Segmentation – By Country

Figure 3.           North America Virtual Reality and Augmented Reality in Retail Market Overview

Figure 4.           AR Segment is Expected to Dominate the North America Virtual Reality and Augmented Reality in Retail Market by Type

Figure 5.           Online Retail Segment held Largest North America Virtual Reality and Augmented Reality in Retail Market Share in 2020

Figure 6.           US held Largest Market Share in 2020

Figure 7.           North America: PEST Analysis

Figure 8.           Expert Opinion

Figure 9.           North America Virtual Reality and Augmented Reality in Retail Market: Impact Analysis of Drivers and Restraints

Figure 10.        North America Virtual Reality and Augmented Reality in Retail Market – Revenue and Forecast to 2028 (US$ Million)

Figure 11.        North America Virtual Reality and Augmented Reality in Retail Market Revenue Share, by Type (2020 and 2028)

Figure 12.        North America AR: Virtual Reality and Augmented Reality in Retail Market Revenue and Forecast to 2028 (US$ Million)

Figure 13.        North America VR: Virtual Reality and Augmented Reality in Retail Market Revenue and Forecast to 2028 (US$ Million)

Figure 14.        North America Virtual Reality and Augmented Reality in Retail Market Revenue Share, by Application (2020 and 2028)

Figure 15.        North America Online Retail: Artwork Management Software – Revenue and Forecast to 2028 (US$ Million)

Figure 16.        North America Offline Retail: Virtual Reality and Augmented Reality in Retail Market – Revenue and Forecast to 2028 (US$ Million)

Figure 17.        North America Virtual Reality and Augmented Reality in Retail Market, by Key Country-Revenue 2020(US$ Million)

Figure 18.        North America Virtual Reality and Augmented Reality in Retail Market Breakdown, by Key Country, (2020 & 2028)

Figure 19.        US Virtual Reality and Augmented Reality in Retail Market, Revenue and Forecast, 2018–2028 (US$ Mn)

Figure 20.        Canada Virtual Reality and Augmented Reality in Retail Market, Revenue and Forecast, 2018–2028 (US$ Mn)

Figure 21.        Mexico Virtual Reality and Augmented Reality in Retail Market, Revenue and Forecast, 2018–2028 (US$ Mn)

Figure 22.        Impact of COVID-19 Pandemic on Market in North American Countries