South & Central America Probiotic Supplements Market

The South & Central America probiotic supplements market is expected to grow from US$ 571.15 million in 2022 to US$ 849.90 million by 2028. It is estimated to grow at a CAGR of 6.8% from 2022 to 2028.

Rising Strategic Development Initiatives is Driving the South & Central America Probiotic Supplements Market

The probiotic supplements market is growing with an upward trend, and manufacturers are making significant investments in research & development, partnerships, and collaborations to launch innovative products to tap into emerging market opportunities. Jarrow Formula launched probiotic gummy supplements in three variations—probiotic duo gummies, probiotic and prebiotic gummies, and probiotic and immune gummies. They are pectin-based, non-GMO (genetically modified organism), gluten-free, and vegetarian. They contain no artificial flavors, sweeteners, colors, or preservatives that address various consumer requirements. Such developments are expected to provide immense growth opportunities to the probiotic supplements market in the coming years. Consumers across the globe are getting familiar with probiotics and their potential benefits, leading to the introduction of innovative probiotic products in various delivery formats, including capsules, powders, liquids, and other forms. For instance, in 2018, Activ Nutritional LLC launched Viactiv Digestive Health Soft Chews with its proprietary, heat-treated, and dried Lactobacillus LB Fermentate, expanding the iconic Viactiv supplement brand into the digestive health category. Further, the manufacturers are expanding their retail network in various countries to widen their customer base and boost revenues. Thus, rising strategic development initiatives is expected to significantly drive the South & Central America probiotic supplements market.

Probiotic Supplements Market Overview

The South & Central America probiotic supplements market is segmented into Brazil, Argentina, and the Rest of South & Central America. The market is mainly driven by consumers’ awareness of health and wellness, the use of probiotic supplements and their associated benefits, the increasing prevalence of gastrointestinal and other diseases, and expenditure on preventative health management practices. Moreover, the stringent regulatory frameworks help consumers access trusted probiotic supplements. For instance, in February 2021, Brazilian National Health Surveillance Agency (ANVISA) updated rules on formulations, dosage and usage limits, and authorized health claims and labelling for food supplements. Hence, health claim approvals for dietary supplements and probiotics in Brazil are leading to product innovation. Moreover, advertising and promotional initiatives of dietary and nutrient supplements by leading players such as Amway, Bayer AG, Herbalife Nutrition Ltd., and retailers encourage consumers to adopt probiotic supplements. Additionally, online platforms in Brazil, and Argentina offering discounts on probiotic supplements and door-to-door delivery attract consumers. Thus, the ease of delivery options, and discounts encouraging the probiotic supplements sales across the region.  

South & Central America Probiotic Supplements Market Revenue and Forecast to 2028 (US$ Million)

South & Central America Probiotic Supplements Strategic Insights

Strategic insights for the South & Central America Probiotic Supplements provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

South & Central America Probiotic Supplements Report Scope

South & Central America Probiotic Supplements Regional Insights

The geographic scope of the South & Central America Probiotic Supplements refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

South & Central America Probiotic Supplements Market Segmentation

The South & Central America probiotic supplements market is segmented into product type, distribution channel, and country.

Based on product type, the South & Central America probiotic supplements market is sub segmented into capsules and tablets, gummies, powder, and others. The capsules and tablets segment registered the largest market share in 2022.

Based on distribution channel, the South & Central America probiotic supplements market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held a larger market share in 2022.  

Based on country, the South & Central America probiotic supplements market is segmented into Brazil, Argentina, and the Rest of South & Central America. The South & Central America dominated the market share in 2022.   

Bayer AG; BioGaia AB; Church & Dwight Co., Inc.; GNC Holdings, LLC; Nature's Bounty; Nestlé S.A.; NOW Foods; and SFI Health are the leading companies operating in the South & Central America probiotic supplements market.