South and Central America Personal Lubricants Market

Market Introduction

Personal lubricants refers to gels or liquids that are used and applied by males or females during sexual intercourse to eliminate friction, reduce pain and enhance pleasure. These lubricants are prominently used to curb vaginal dryness and chaffing and are considered to be the most effective and easiest remedies.

South and Central America Personal Lubricants Strategic Insights

Strategic insights for the South and Central America Personal Lubricants provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

South and Central America Personal Lubricants Report Scope

South and Central America Personal Lubricants Regional Insights

The geographic scope of the South and Central America Personal Lubricants refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

The South and Central America personal lubricants market is expected to reach US$ 208.29 million by 2028 from US$ 117.14 million in 2021; it is estimated to grow at a CAGR of 8.6% from 2021 to 2028. Key factors driving the market include the availability of personal lubricants in multiple varieties and the increase in the adoption of sex toys across South and Central America. However, the availability of alternatives for personal lubricants restricts the market growth.

A surge in the number of adult shops and the availability of personal lubricant products in pharmacies and online retail stores indicate a shift in attitude toward such products. In SouthAmerica, regional and international manufacturers are offering different products under various brands. The rising adoption of online shopping is making these products easily accessible for customers. Various online retail platforms, such as Amazon.com, offer separate and dedicated segments for related products. Thus, the easy availability of personal lubricants and the increase in the number of e-commerce platforms boost the adoption of personal lubricants. Online or e-commerce platforms allow customers to hide their identities while purchasing such products. They are also readily available in local stores and online retail stores. Personal lubricants have significant applications in sex toy usage. The manufacturers are focusing on the use of technology to enhance the capabilities of personal lubricant products and associated markets. The growing number of product launches contributes to the spread of awareness about them among the population. In January 2020, OhMiBod launched BlueMotion NEX|3, a Bluetooth-enabled and application-controlled vibrating ring for couples. This new functionality enables users to listen to music on their mobile phones while enjoying the rhythm and beat of songs through their vibrator.

South and Central America have been witnessing a growing number of COVID-19 cases since its outbreak. The cases are increasing in Brazil, Argentina, and Colombia. The COVID-19 is expected to result in the region's worst recession, causing a 9.1% contraction in regional GDP in 2020. The lockdown condition helps to boost the sales of adult toys in the South and Central America region. According to a research study by LovetheSales.com, Brazil, South America's most populous nation, has seen the greatest rise in global demand for bedroom toys. This April, Brazilians searched for X-rated goods 126% more than the previous year in April 2019. During the pandemic, such high internet traffic for purchasing sex products through the online channel will help the market expand. Hence, this shows a positive influence on the personal lubricants market.

Key Market Segments

Based on product, the South and Central America personal lubricants market has been segmented into water-based, silicone-based, and oil-based. The water-based segment held the largest share of the market in 2021. Moreover, the same segment is anticipated to register the highest CAGR during the forecast period, due to their incumbent usage, high consumption, and product innovation.

In terms of application, the South and Central America personal lubricants market is segmented into e-commerce, drug stores, and others. In 2021, the e-commerce segment held the largest share of the market. It is also expected to register the fastest CAGR in the market during 2021–2028.

Major Sources and Companies Listed

A few of the primary and secondary sources associated with this report on the South and Central America personal lubricants market are the World Health Organization (WHO) and website LovetheSales.com.

Reasons to buy the report

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SOUTH AND CENTRAL AMERICA PERSONAL LUBRICANTS MARKET SEGMENTATION

By Lubricant Type

• Water-Based
• Silicone-Based
• Oil-Based

By Distribution Channel

• E-Commerce
• Drug Stores
• Others

By Country

• Brazil
• Argentina
• Rest of South and Central America

Company Profiles

• Lovehoney Group Ltd.
• Church & Dwight, Inc.
• Reckitt Benckiser Group Plc
• Sliquid, LLC
• Uberlube Inc
• The Yes Yes Company Ltd.
• Trigg Laboratories