South & Central America Digital English Language Learning Market

The South & Central America digital English language learning market was valued at US$ 408.96 million in 2022 and is expected to reach US$ 1,575.76 million by 2030; it is estimated to register a CAGR of 18.4% from 2022 to 2030.

Increasing Use of Virtual Reality and Augmented Reality Fuels South & Central America Digital English Language Learning Market

As the world continues to embrace technologies, various regions, such as North America, Europe, Asia Pacific, Middle East & Africa and South & Central America are significantly using virtual reality (VR) and augmented reality (AR) technologies. These regions are also attracting entrepreneurs, educational firms, experts, and businesses from all over the world, aiming to use these technologies. Various companies, such as VirtualSpeech, Engage VR, ClassVR, Mondly VR, VRChat, Language Lab, ImmerseMe, and Fulldive, are providing VR tools to explore the world of English learning. There are more opportunities for language learning due to the incorporation of AR and VR. The use of VR and AR technologies can place students in virtual worlds where they can engage with people who speak English. For instance, students can practice placing food orders in an English-speaking restaurant or take virtual city tours, giving them a realistic setting to learn the language. Therefore, the increasing use of AR and VR is anticipated to be a significant trend in the digital English language learning market.

South & Central America Digital English Language Learning Market Overview

The South & Central America digital English language learning market is segmented into Brazil, Argentina, and the Rest of South & Central America. The increasing digitalization in the region is accelerating the growth of digital English language learning platforms. Various companies are offering new digital language learning platforms in South America. For instance, in August 2023, Open English, a global leader in online English education in South America, chose Richarlison, a player on the Brazilian national team, as its ambassador and new student. Known as "Pombo," Richarlison continues his language-learning journey with Open English. The collaboration will also provide English language learning opportunities to disadvantaged youth in Brazil. This, in turn, will help accelerate the adoption of digital English language platforms in the region.

A highly competitive job market further persuades students of all ages to develop several competencies, creating a demand for institutions and educational technology to transform South & Central America digitally. EdTech uptake among young adults is growing faster in South & Central America than in other regions of the world. A recent survey conducted by Economist Impact found that 86% of Brazilian youth had joined online education or courses to improve their professional and English language skills. Therefore, the demand for English language learning platforms is increasing in South & Central America.

South & Central America Digital English Language Learning Market Revenue and Forecast to 2030 (US$ Million)

South & Central America Digital English Language Learning Strategic Insights

Strategic insights for the South & Central America Digital English Language Learning provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

South & Central America Digital English Language Learning Report Scope

South & Central America Digital English Language Learning Regional Insights

The geographic scope of the South & Central America Digital English Language Learning refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

South & Central America Digital English Language Learning Market Segmentation

The South & Central America digital English language learning market is categorized into product type, business type, end user, and country.

Based on product type, the South & Central America digital English language learning market is bifurcated into cloud and on-premise. The cloud segment held a larger market share in 2022.

By business type, the South & Central America digital English language learning market is divided into B2B and B2C. The B2B segment held a larger share of South & Central America digital English language learning market in 2022.

In terms of end user, the South & Central America digital English language learning market is bifurcated into non-academic learners and academic learners. The academic learners segment held a larger share of South & Central America digital English language learning market in 2022. Furthermore, the non-academic learners segment is subcategorized into corporate, private language schools, and direct to consumer. Additionally, the direct-to-consumer segment is subcategorized into TOEFL, TOEIC, Cambridge business English certificate, IELTS, and others. Furthermore, the academic learners segment is subcategorized into 0 – 5, 6 – 11, 12 – 16, 17 – 30, and 30 Above.

Based on country, the South & Central America digital English language learning market is categorized into Brazil, Argentina, and the Rest of South & Central America. Brazil dominated the South & Central America digital English language learning market share in 2022.

EF EDUCATION FIRST, MACMILLAN, OXFORD UNIVERSITY PRESS, Pearson Plc, and Chegg Inc, INLINGUA INTERNATIONAL LTD. are among the leading companies operating in the South & Central America Digital English Language Learning market.