South America Education and Learning Analytics Market

Market Introduction

Learning analytics has emerged from varied branches of science, including psychology, statistics, sociology, data mining, information science, and machine learning, to understand data collected during teaching, learning, and education administration, among other services. Thereby, learning analytics signify analysis of a huge volume of data originated and gathered from several sources by students and researchers for evaluating the performance assessment of students. There are several tools used in learning analytics, such as predictive analytics, adaptive learning analytics, content analytics, analytics dashboard, and discourse analytics, among others. Additionally, learning analytics use social network analysis to assess student-to-student as well as student-to-teacher relationship and support interaction sessions for recognizing student performance Thus, the increase adoption of advanced technology in institutes is expected to create a significant demand for education and learning analytics in the coming years, which is further anticipated to drive the SAM education and learning analytics market. Furthermore, in case of COVID-19, Brazil has the highest number of COVID-19 cases, followed by Ecuador, Chile, Peru, and Argentina, among others. The government of SAM has taken an array of actions to protect their citizens and contain COVID-19’s spread. As per a survey conducted by Future Education regarding the impact of Coronavirus on the learning innovation ecosystem in Brazil, ~49.4% of schools implemented one or more solutions from EdTechs for supporting the teaching and learning process. Although most respondents believe that COVID-19 will have a negative economic impact on the educational sector in the short term, in the long term, the industry expects improvement – with new technologies and new products as the main growth drivers of these companies in the next twelve months.

South America Education and Learning Analytics Strategic Insights

Strategic insights for the South America Education and Learning Analytics provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

South America Education and Learning Analytics Report Scope

South America Education and Learning Analytics Regional Insights

The geographic scope of the South America Education and Learning Analytics refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

The education and learning analytics market in SAM is expected to grow from US$ 155.7 million in 2019 to US$ 676.8 million by 2027; it is estimated to grow at a CAGR of 20.7 % from 2020 to 2027.  Increasing demand for online courses and a dramatic increase in the number of registrations for online programs are creating a huge opportunity for vendors operating in the SAM education and learning analytics market. The market for online courses is highly fragmented due to the presence of a large number of players operating in the market. The learning analytics vendors must focus on partnerships with online course providers to expand their footprints in SAM. Further, corporate professionals are also focusing on pursuing various courses for their professional growth. Thus, the surging demand for online courses are expected to provide a huge opportunity for education and learning analytics vendors, in SAM. This is bolstering the growth of the SAM education and learning analytics market.

Key Market Segments

In terms of component, the software segment accounted for the largest share of the SAM education and learning analytics market in 2019. In terms of application, the performance management segment held a larger market share of SAM education and learning analytics market in 2019. Further, academics held a larger share of the market based on end user in 2019.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the education and learning analytics market in SAM are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Alteryx Inc.; Blackboard Inc.; Ellucian Company L.P; Microsoft Corporation; Saba Software, Inc.; SAP SE; SAS Institute Inc.

Reasons to buy report

• To understand the SAM education and learning analytics market landscape and identify market segments that are most likely to guarantee a strong return
• Stay ahead of the race by comprehending the ever-changing competitive landscape for SAM education and learning analytics market.
• Efficiently plan M&A and partnership deals SAM education and learning analytics market by identifying market segments with the most promising probable sales
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form SAM education and learning analytics market.
• Obtain market revenue forecast for market by various segments from 2020-2027 in SAM region.

SAM Education and Learning Analytics Market Segmentation

By Component

• Services
• Software

By

Application

• Budget and finance management
• Operations management
• Performance management
• People Acquisition and Retention
• Curriculum development and intervention management

By

End User

• Academics
• Corporate

By Country

• Argentina
• Brazil
• Rest of SAM

Company Profiles

• Alteryx Inc.
• Blackboard Inc.
• Ellucian Company L.P
• Microsoft Corporation
• Saba Software, Inc.
• SAP SE
• SAS Institute Inc.