South America Broadcast Infrastructure Market
The SAM broadcast infrastructure market is further segmented into Brazil, Argentina, and the Rest of SAM. The region is characterized by a mixed growth scenario, with several countries having complex political and macroeconomic environments. Despite many challenges, the positive initiatives taken by governments are helping economies of many of these countries to grow at a reasonable pace during the forecast period. Several countries in this region presently lack the infrastructure and resources needed to further develop their broadcast and media industries. In the present scenario, HD remains a differentiator largely offered by pay-TV operators in order to maintain a competitive edge over other market players, who primarily broadcast in SD. In recent years, the increase in the number of digital TV subscribers as well as the development of satellite broadcasting have boosted the growth of HD channels in South America. The transition to UHD is still at a very early stage in South America, as most broadcasters are focusing on upgrading their infrastructures to HD. The development of cutting-edge technologies, together with rising security concerns, has revolutionized the market for broadcast infrastructure in SAM. The adoption of an IT environment brings continuous deployment and thereby supports broadcasters to introduce improvements and deliver new services quickly. The country is highly focusing on working with broadcast suppliers for developing ‘cloud native’ applications designed for this new environment, which will facilitate new operating models and permit services to move between application instances with zero service impact. Increasing trend of live broadcast services and increasing demand for digital terrestrial TVs are the major factor driving the growth of the SAM broadcast infrastructure market.
In case of COVID-19, SAM is highly affected specially Brazil, followed by Ecuador, Chile, Peru, and Argentina, among others. The government of SAM has taken an array of actions to protect their citizens and contain COVID-19’s spread. It is anticipated that SAM will face lower export revenues, both from the drop in commodity prices and reduction in export volumes, especially to China, Europe, and the United States, which are important trade partners. Containment measures in several countries of SAM will reduce economic activity in the manufacturing and service sectors for at least the next quarter and is expected to rebound once the pandemic is contained. Several countries in SAM have been severely affected by the COVID-19 outbreak. Brazil has had the worst hit in the region, with the number of positive cases continuing to surge on a daily basis. The outbreak of COVID-19 has weakened the manufacturing volume and trade in Brazil and other countries in SAM, which has a negative impact on the broadcast infrastructure market offerings. Hence, the overall impact of COVID-19 on SAM region is moderate.
Strategic insights for the South America Broadcast Infrastructure provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 237.91 Million |
| Market Size by 2028 | US$ 466.51 Million |
| Global CAGR (2021 - 2028) | 10.1% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Component
|
| Regions and Countries Covered | South and Central America
|
| Market leaders and key company profiles |
The geographic scope of the South America Broadcast Infrastructure refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
The SAM broadcast infrastructure market is expected to grow from US$ 237.91 million in 2021 to US$ 466.51 million by 2028; it is estimated to grow at a CAGR of 10.1% from 2021 to 2028. Due to the high cost of broadcasting hardware infrastructure, high maintenance cost, and frequent hardware upgrades, vendors are moving from hardware-based infrastructure to software-based infrastructure. The software-based infrastructure enables low-cost operation and easy maintenance. The shift of broadcasting equipment toward software as a service (SaaS) reduces the cost of infrastructure. Advancements in technology, along with shifting consumer behavior, are revolutionizing streaming services. The demand for scalability and agility is triggering the adoption of cloud platforms in the broadcast industry. Increasing demand for video viewing or interacting viewing has led to the approval of cloud-based solutions. As broadcasters are starting to embrace software-defined infrastructure and are now using specialized software for the creation and management of broadcast-specific acquisition, editing, and distribution/storage functions. With increasing consumption of mobile video, the cloud plays an essential role in handling the transcoding system interoperability. Consumers expect access to live events, and rights holders are determined to monetize by expanding their reach across the borders. As the demand for cloud-based solutions in the broadcast industry for low cost and high scalability increases, the opportunities for market players who provide cost-effective and efficient streaming will propel the growth of the SAM market.
In terms of component, the software segment accounted for the largest share of the SAM broadcast infrastructure market in 2020. In terms of technology, the digital broadcasting segment held a larger market share of the SAM broadcast infrastructure market in 2020. Further, the terrestrial segment held a larger share of the SAM broadcast infrastructure market based on application in 2020.
A few major primary and secondary sources referred to for preparing this report on the SAM broadcast infrastructure market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Cisco Systems, Inc.; EVS Broadcast Equipment; Grass Valley Canada; Kaltura; NEVION; and ROSS VIDEO LTD.
The South America Broadcast Infrastructure Market is valued at US$ 237.91 Million in 2021, it is projected to reach US$ 466.51 Million by 2028.
As per our report South America Broadcast Infrastructure Market, the market size is valued at US$ 237.91 Million in 2021, projecting it to reach US$ 466.51 Million by 2028. This translates to a CAGR of approximately 10.1% during the forecast period.
The South America Broadcast Infrastructure Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the South America Broadcast Infrastructure Market report:
The South America Broadcast Infrastructure Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The South America Broadcast Infrastructure Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the South America Broadcast Infrastructure Market value chain can benefit from the information contained in a comprehensive market report.
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