South America Athleisure Market

The athleisure market in South America is expected to grow from US$ 25.07 million in 2021 to US$ 47.88 million by 2028. It is estimated to grow at a CAGR of 9.7% from 2021 to 2028.

There has been a growing preference of the consumers during the COVID-19 pandemic wanting fashion players to act responsibly and consider the social and environmental impacts of their businesses. Due to a rising sustainability trend in the fashion industry, more and more consumers are demanding athleisure, which is sustainable, durable, and made up of high-quality materials.

Manufacturers are also focusing on bridging the gap between fashion and innovative functional designs and providing sustainable athleisure to consumers. For instance, HanesBrands, an athleisure manufacturing company, has initiated a wide-ranging 2030 global sustainability goal, wherein the company will focus on eliminating all single-use plastics and reducing packaging weight by 25% while also moving to 100% recycled polyester and sustainably sourced cotton for their apparels. Along with this, Nike Inc. initiated a movement to zero carbon and zero waste. The movement includes the usage of sustainable materials to manufacture footwear and athletic wear. Thus, in the coming years, the demand for sustainable athleisure is expected to grow, leading to an increase in the development of sustainable athleisure from manufacturers.

With new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the South America Athleisure market at a substantial CAGR during the forecast period.

South America Athleisure Market Revenue and Forecast to 2028 (US$ Million)

South America Athleisure Strategic Insights

Strategic insights for the South America Athleisure provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

South America Athleisure Report Scope

South America Athleisure Regional Insights

The geographic scope of the South America Athleisure refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

South America Athleisure market Segmentation

The South America athleisure market is assessed on four fronts: Type, category, distribution channel, and country. Based on type, the market is segmented into topwear, bottomwear, footwear, and others. In 2020, the bottomwear segment held the largest share of the market, and the footwear segment is expected to register a higher CAGR during the forecast period. Based on category, the market is segmented into men, women, unisex, and kids. In 2020, the men segment held the largest market share. The women segment is expected to register the highest CAGR in the market during the forecast period.

Based on distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. In 2020, the supermarkets & hypermarkets segment held the largest share of the market, and the online retail segment is expected to register a higher CAGR during the forecast period.

Based on country, the South America athleisure market is segmented into Brazil, Argentina, and the Rest of SAM. In 2020, Brazil held the largest market share, and Argentina is expected to grow at the fastest CAGR during the forecast period.

Adidas AG; ASICS India Pvt. Ltd.; Athleta LLC; Authentic Brands Group LLC; Columbia Sportswear Company; H & M Hennes & Mauritz AB; lululemon athletica; Nike, Inc.; PUMA SE; and Under Armour, Inc. are the leading companies in the South America athleisure market.