South America Artificial Intelligence in Market

Historic Data: 2019-2020   |   Base Year: 2021   |    Forecast Period: 2022-2028


No. of Pages: 171  |  Report Code: TIPRE00022957  |  Category: Technology, Media and Telecommunications

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South America Artificial Intelligence in Market

Market Introduction

The artificial intelligence in marketing market in SAM has been further segmented into Brazil and the rest of South America. The artificial intelligence in marketing market South America is driven by factors such as rising demand for customer-driven marketing and advertisements, increasing use of social media, and demand for digital assistance.  Also, with increasing number of mobile subscribers in South America region is another factor that holds a significant position in influencing the market growth. Also, uprising adoption of customer-centric marketing strategies is the major factor driving the growth of the SAM artificial intelligence in marketing market.

Brazil has the highest number of COVID-19 cases, followed by Peru, Chile, Colombia, and Ecuador, among other South American countries. Governments of these countries have taken an array of actions to protect their citizens and contain COVID-19 spread. The governments of various countries in South America are taking several initiatives to protect people and to control COVID-19’s spread in the region through lockdowns, trade bans, and travel restrictions.


Market Overview
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South America Artificial Intelligence in Marketing Strategic Insights

Strategic insights for the South America Artificial Intelligence in Marketing provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

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South America Artificial Intelligence in Marketing Report Scope

Report Attribute Details
Market size in 2021 US$ 1,728.64 Million
Market Size by 2028 US$ 11,291.23 Million
Global CAGR (2021 - 2028) 30.7%
Historical Data 2019-2020
Forecast period 2022-2028
Segments Covered By Offering
  • Solution and Services
By Application
  • Social Media Advertising
  • Search Advertising
  • Dynamic Pricing
  • Virtual Assistant
  • Content Curation
  • Sales & Marketing Automation
  • Analytics Platform
By End-Use Industry
  • BFSI
  • Retail
  • Consumer Goods
  • Media and Entertainment
Regions and Countries Covered South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Market leaders and key company profiles
  • Accenture
  • Adobe
  • Amazon Web Services
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, inc.
  • SAP SE
  • SAS Institute Inc.
  • Xilinx, Inc.
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South America Artificial Intelligence in Marketing Regional Insights

The geographic scope of the South America Artificial Intelligence in Marketing refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

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Market Overview and Dynamics

The artificial intelligence in marketing market in SAM is expected to reach US$ 11,291.23 million by 2028 from US$ 1,728.64 million in 2021. The market is estimated to grow at a CAGR of 30.7% from 2021 to 2028. Cloud computing is reducing the entry barrier for smaller companies seeking to profit from compute-intensive business analytics that was previously only open to the large corporations. Smaller companies are increasingly gaining access to AI. These cloud-based AI solutions effectively allow and enhance the adoption of AI. Cloud-based applications and services can provide users with immediate access to hardware services with no upfront capital investments, resulting in a faster time to market in many industries.

Key Market Segments

The SAM artificial intelligence in marketing market is segmented into offering, application, end-use industry, and country. Based on offering, the market is segmented into solution and services. The solution segment dominated the market in the year 2020 and services segment is expected to be the fastest growing during forecast period. Based on application, the market is segmented into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales & marketing automation, analytics platform, and others. The social media advertising segment dominated the market in year 2020 and virtual assistant segment is expected to be the fastest growing during the forecast period. Based on end- use industry, the market is segmented into BFSI, retail, consumer goods, media and entertainment, and others. The BFSI segment dominated the market in year 2020 and retail segment is expected to be the fastest growing during the forecast period.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the artificial intelligence in marketing market in SAM are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Accenture; Adobe; Amazon Web Services; IBM Corporation; Microsoft Corporation; Oracle Corporation; Salesforce.com, inc.; SAP SE; SAS Institute Inc.; and Xilinx, Inc.  among others.

Reasons to buy report

  • To understand the SAM artificial intelligence in marketing market landscape and identify market segments that are most likely to guarantee a strong return
  • Stay ahead of the race by comprehending the ever-changing competitive landscape for SAM artificial intelligence in marketing market
  • Efficiently plan M&A and partnership deals in SAM artificial intelligence in marketing market by identifying market segments with the most promising probable sales
  • Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form SAM artificial intelligence in marketing market
  • Obtain market revenue forecast for market by various segments from 2021-2028 in SAM region.

 

SAM ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SEGMENTATION

SAM Artificial Intelligence in Marketing Market -By Offering

  • Solution
  • Services

SAM Artificial Intelligence in Marketing Market -By

Application

  • Social Media Advertising
  • Search Advertising
  • Dynamic Pricing
  • Virtual Assistant
  • Content Curation
  • Sales & Marketing Automation
  • Analytics Platform
  • Others

 

SAM Artificial Intelligence in Marketing Market -By

End- Use Industry

  • BFSI
  • Retail
  • Consumer Goods
  • Media and Entertainment
  • Others

 

SAM Artificial Intelligence in Marketing Market -By Country

  • Brazil
  • Argentina
  • Rest of SAM

SAM Artificial Intelligence in Marketing Market -Company Profiles

  • Accenture
  • Adobe
  • Amazon Web Services
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, inc.
  • SAP SE
  • SAS Institute Inc.
  • Xilinx, Inc.   

The List of Companies - South America Artificial Intelligence in Marketing Market

  1. Accenture
  2. Adobe
  3. Amazon Web Services
  4. IBM Corporation
  5. Microsoft Corporation
  6. Oracle Corporation
  7. Salesforce.com, inc.
  8. SAP SE
  9. SAS Institute Inc.
  10. Xilinx, Inc.
Frequently Asked Questions
How big is the South America Artificial Intelligence in Marketing Market?

The South America Artificial Intelligence in Marketing Market is valued at US$ 1,728.64 Million in 2021, it is projected to reach US$ 11,291.23 Million by 2028.

What is the CAGR for South America Artificial Intelligence in Marketing Market by (2021 - 2028)?

As per our report South America Artificial Intelligence in Marketing Market, the market size is valued at US$ 1,728.64 Million in 2021, projecting it to reach US$ 11,291.23 Million by 2028. This translates to a CAGR of approximately 30.7% during the forecast period.

What segments are covered in this report?

The South America Artificial Intelligence in Marketing Market report typically cover these key segments-

  • Offering (Solution and Services)
  • Application (Social Media Advertising, Search Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales & Marketing Automation, Analytics Platform)
  • End-Use Industry (BFSI, Retail, Consumer Goods, Media and Entertainment)
  • What is the historic period, base year, and forecast period taken for South America Artificial Intelligence in Marketing Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the South America Artificial Intelligence in Marketing Market report:

  • Historic Period : 2019-2020
  • Base Year : 2021
  • Forecast Period : 2022-2028
  • Who are the major players in South America Artificial Intelligence in Marketing Market?

    The South America Artificial Intelligence in Marketing Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Accenture
  • Adobe
  • Amazon Web Services
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, inc.
  • SAP SE
  • SAS Institute Inc.
  • Xilinx, Inc.
  • Who should buy this report?

    The South America Artificial Intelligence in Marketing Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the South America Artificial Intelligence in Marketing Market value chain can benefit from the information contained in a comprehensive market report.