South Africa Interactive Whiteboard Market

Market Introduction

An interactive whiteboard (IWB) is a large interactive display that can be connected to the computer. These kinds of boards enable computer images to be presented onto a display board utilizing a digital projector. The board is generally mounted to a wall or floor stand and can be controlled utilizing a stylus, pen, finger, or any other device. IWBs are increasingly emerging as one of the most popular and successful technologies and are utilized for delivering content in corporate boardrooms, classrooms, broadcasting studios, training rooms, and professional sports coaching. These whiteboards have major applications in the corporate and education sector, along with various industries such as media and entertainment, tourism, healthcare, finance, and government.

The procurement of interactive whiteboards available in South Africa incurs huge cost to the end users or procurers. The interactive whiteboard manufacturers are increasingly emphasizing on technological upgradation of respective products, which is rising the upfront cost of the final products. However, several manufacturers are reducing the upfront cost while maintaining the embedded technologies to attract customers in various developing countries with lesser penetration of IWBs. This factor is expected to create lucrative business opportunities for the players operating in the South Africa interactive whiteboard market. In addition, the demand for IWBs is anticipated to surge among the education and corporate sectors during the forecast period as the stakeholders of these two sectors are gaining awareness related to the advantages of using IWBs in respective workplaces. Thus, by reducing the price of the IWBs and offering attractive technologies would boost the procurement rate of IWBs, which would accelerate the growth of the South Africa interactive whiteboard market during the forecast period.

South Africa Interactive Whiteboard Strategic Insights

Strategic insights for the South Africa Interactive Whiteboard provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

South Africa Interactive Whiteboard Report Scope

South Africa Interactive Whiteboard Regional Insights

The geographic scope of the South Africa Interactive Whiteboard refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

The South Africa interactive whiteboard market was valued at US$ 84.7 million in 2019 and is expected to reach US$ 96.0 million by 2027; it is estimated to grow at a CAGR of 2.4% during 2020–2027.

The growing demand for interactive whiteboard systems and services acts as major opportunity for both newer and legacy market players. Thus, despite the presence of several pioneering tech giants such as Microsoft and Google, the interactive whiteboard market has witnessed the growing presence of a range of niche players such as Miro and Crayon. These new companies provide their offerings enabled with advanced technologies for the existing suite of applications, at competitive pricing. The leading vendors operating in this market are emphasizing on providing innovative software and collaborative tools for the end users seeking to upgrade their existing interactive whiteboards IWB systems. For instance, in 2019, Samsung Electronics announced the availability of 2019 Version of its interactive digital whiteboard. The 2019 Samsung Flip has an improved ability to identify the thickness of writing objects and replicate it on the display. In addition, the innovative brush mode of this product highlighting more details through permitting recognition touch on the display in 1,024 detailed levels. Other major market players are introducing IWB systems with integrated innovative connectivity features. In 2019, Microsoft unveiled whiteboard for web and app that offered limited functionalities of its native version. In addition to the Surface Hub, whiteboard hardware provided by Microsoft, the new whiteboard can be accessed through iOS, Windows, and Android devices. Further, Google’s Jamboard, in 2018, started offering its many features through mobile and tablet apps. It also offers a web version of the Jamboard, which can be used to add notes, create jams, and draw and erase. The South African government, private organizations and education sector are investing in new technologies to better serve the students, clients, and corporate personnel; therefore, the interactive whiteboard market in the region is foreseen to grow over the years. The economy of South Africa is gaining pace from the last few years, which would help the companies offering IWBs with newer technologies sell their products to different end users in the country.

Key Market Segments

The South Africa interactive whiteboard market is segmented on the basis of type, technology, end-user, and country. Based on type, the market is bifurcated into fixed and portable. The market for portable segment is expected to grow at a faster rate during the forecast period. Fixed interactive whiteboards are user-friendly and provide standard aspect ratios that are well-suited with a majority of the existing projectors and computer setups. The fixed segment holds substantial market share in the present scenario. The market growth for fixed IWBs is attributed to its various features such as low latency time, high resolution for the high image quality, and more accurate and responsive interactivity.

The South Africa interactive whiteboard market, by technology, is segmented into resistive membrane, electromagnetic, infrared, ultrasonic, laser scanner, and others. In 2019, the electromagnetic segment held the largest market share. Electromagnetic boards function differently than resistive membranes whiteboards.

Based on end-user, the South Africa interactive whiteboard market is segmented into education, corporate, and government. The education segment is expected to register the highest growth rate during the forecast period. The education sector in South Africa has been facing several challenged than other sectors over the past years. However, the governmental reforms are expected to drive the sector to a great extent in the coming years. Trends such as e-learning are emerging in the current scenario that majorly pertain to the growing emphasis on building strong educational infrastructure. Owing to this, the demand for several educational technologies is surging in the country’s urban cities. The interactive whiteboards are among robust and technologically advanced educational systems; therefore, their demand is anticipated to rise in the forthcoming years, which would boost the South Africa interactive whiteboard market.

Major Sources and Companies Listed

A few major primary and secondary sources referred while preparing this report on the South Africa interactive whiteboard market are company websites, annual reports, financial reports, national government documents, and statistical database. BENQ; EduBoard; Hitachi, Ltd.; Panasonic Corporation; Promethean Limited; Ricoh; Samsung; Seiko Epson Corporation; Sharp Electronics Corporation; and Smart Technologies are among the key players that were profiled during this market study. In addition, several other important market players were studied and analyzed during the course of this market research study to get a holistic view of the South Africa interactive whiteboard market and its ecosystem.

Reasons to Buy Report

• To understand the South Africa interactive whiteboard market landscape and identify market segments that are most likely to guarantee a strong return
• To comprehend the ever-changing competitive market landscape
• To identify market segments with the most promising probable sales to efficiently plan mergers and acquisitions, and partnership deals in the market
• To make knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segments in the market
• To obtain the market revenue forecast on the basis of various segments for 2020–2027

South Africa Interactive Whiteboard Market Segmentation

South Africa Interactive Whiteboard Market – by Type

• Fixed
• Portable

South Africa Interactive Whiteboard Market – by Technology

• Resistive Membrane
• Electromagnetic
• Infrared
• Ultrasonic
• Laser Scanner
• Others

South Africa Interactive Whiteboard Market – by End-User

• Education
• Corporate
• Government

South Africa Interactive Whiteboard Market – Companies Profiles

• BenQ Corporation
• EduBoard
• Hitachi, Ltd.
• Panasonic Corporation
• Promethean
• Ricoh
• SAMSUNG
• Seiko Epson Corporation
• Sharp Electronics Corporation
• SMART Technologies